Under Armour (UAA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc. (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton. Headquartered in Baltimore, Maryland, the company has since expanded its reach through direct-to-consumer channels—including branded retail stores and e-commerce platforms—as well as wholesale partnerships with sports retailers and department stores. Under Armour has also invested in digital fitness, acquiring and integrating mobile platforms such as MapMyRun and MyFitnessPal to provide performance tracking and training insights.

Under Armour markets its products across North America, Europe, Asia and Latin America, tailoring design and marketing strategies to regional sporting trends and consumer preferences. The company’s innovation lab continues to advance material science and sustainable manufacturing practices, focusing on recycled content, lower environmental impact dyes and more efficient supply chain processes.

Leadership at Under Armour includes founder and Executive Chairman Kevin Plank, who oversees brand and product vision, alongside Chief Executive Officer Patrik Frisk, who leads day-to-day operations and global expansion initiatives. The executive team emphasizes a triad of performance innovation, digital engagement and sustainability as core pillars for long-term growth and competitive differentiation.

Key Stats

• Today's Range: $4.72 to $4.84
• 50-Day Range: $4.77 to $6.74
• 52-Week Range: $4.72 to $11.89
• Volume: 4.40 million shs
• Average Volume: 12.92 million shs
• Market Capitalization: $2.06 billion
• P/E Ratio: 21.71
• Dividend Yield: N/A
• Price Target: $6.70
• Consensus Rating: Reduce

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 87% of companies evaluated by MarketBeat, and ranked 46th out of 300 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Reduce

Consensus Rating

Under Armour has received a consensus rating of Reduce. The company's average rating score is 1.96, and is based on 3 buy ratings, 16 hold ratings, and 4 sell ratings.

Upside Potential

Under Armour has a consensus price target of $6.70, representing about 39.0% upside from its current price of $4.82.

Amount of Analyst Coverage

Under Armour has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 26.67%

Earnings Growth

Earnings for Under Armour are expected to grow by 26.67% in the coming year, from $0.30 to $0.38 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is 21.91, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 233.26.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is 21.91, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.16.

Price to Earnings Growth Ratio

Under Armour has a PEG Ratio of 4.19. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.10. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

23.59% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Under Armour has recently increased by 12.43%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.3 / 5
• Environmental Score: -3.41

Percentage of Shares Shorted

23.59% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Under Armour has recently increased by 12.43%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: 0.43

News Sentiment

Under Armour has a news sentiment score of 0.43. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.75 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Under Armour this week, compared to 8 articles on an average week.

Search Interest

20 people have searched for UAA on MarketBeat in the last 30 days. This is an increase of 233% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added Under Armour to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $991,000.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 34.58% of the stock of Under Armour is held by institutions.

UAA Stock Analysis - Frequently Asked Questions

How have UAA shares performed this year?

Under Armour's stock was trading at $8.28 on January 1st, 2025. Since then, UAA shares have decreased by 41.8% and is now trading at $4.82.

How were Under Armour's earnings last quarter?

Under Armour, Inc. (NYSE:UAA) announced its earnings results on Friday, August, 8th. The company reported $0.02 EPS for the quarter, missing analysts' consensus estimates of $0.03 by $0.01. Under Armour's revenue was down 4.2% on a year-over-year basis.

When did Under Armour's stock split?

Under Armour's stock split before market open on Tuesday, April 15th 2014.The 2-1 split was announced on Monday, March 17th 2014. The newly minted shares were issued to shareholders after the market closes on Monday, April 14th 2014. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

Is Under Armour buying back stock?

Under Armour's board approved a stock buyback program on Thursday, May 16th 2024, which permits the company to buy back $500,000,000 in shares, according to EventVestor. This means that the company could purchase up to 16.8% of its stock through open market purchases. Stock buyback programs are often an indication that the company's board believes its stock is undervalued.

Who are Under Armour's major shareholders?

Under Armour's top institutional shareholders include Voya Investment Management LLC (0.10%), M.E. Allison & CO. Inc. (0.01%) and Wedmont Private Capital. Insiders that own company stock include David Bergman, Kevin A Plank, Tchernavia Rocker, Mehri Shadman, Robert John Sweeney, Dawn N Fitzpatrick and Eric J Aumen.
View institutional ownership trends.

How do I buy shares of Under Armour?

Shares of UAA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Under Armour own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Under Armour investors own include Humana (HUM), Meta Platforms (META), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR) and Verizon Communications (VZ).

Company Calendar

• Last Earnings: 8/08/2025
• Today: 10/10/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: TEXTILE - APPAREL
• Sub-Industry: Apparel
• Current Symbol: NYSE:UAA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 14,400
• Year Founded: 1996

Price Target and Rating

• Average Price Target for Under Armour: $6.70
• High Price Target: $11.00
• Low Price Target: $4.00
• Potential Upside/Downside: +39.0%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.96
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.22
• Trailing P/E Ratio: 21.91
• Forward P/E Ratio: 16.07
• P/E Growth: 4.19
• Net Income: -$201.27 million
• Net Margins: 1.99%
• Pretax Margin: 1.76%
• Return on Equity: 7.24%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: 0.21
• Current Ratio: 1.53
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $5.16 billion
• Price / Sales: 0.40
• Cash Flow: $0.62 per share
• Price / Cash Flow: 7.79
• Book Value: $4.40 per share
• Price / Book: 1.10

Miscellaneous

• Outstanding Shares: 428,820,000
• Free Float: 361,924,000
• Market Cap: $2.07 billion
• Optionable: Optionable
• Beta: 1.76