Under Armour (UAA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.

Key Stats

• Today's Range: $5.03 to $5.37
• 50-Day Range: $4.93 to $7.39
• 52-Week Range: $4.78 to $11.89
• Volume: 30.51 million shs
• Average Volume: 14.23 million shs
• Market Capitalization: $2.23 billion
• P/E Ratio: 23.55
• Dividend Yield: N/A
• Price Target: $6.74
• Consensus Rating: Hold

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 95% of companies evaluated by MarketBeat, and ranked 15th out of 292 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Hold

Consensus Rating

Under Armour has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on 3 buy ratings, 14 hold ratings, and 3 sell ratings.

Amount of Analyst Coverage

Under Armour has been the subject of 8 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 26.67%

Earnings Growth

Earnings for Under Armour are expected to grow by 26.67% in the coming year, from $0.30 to $0.38 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is 23.55, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.79.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is 23.55, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 16.74.

Price to Earnings Growth Ratio

Under Armour has a PEG Ratio of 2.41. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.19. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

18.79% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Under Armour has recently decreased by 12.39%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 2.3 / 5
• Environmental Score: -3.41

Percentage of Shares Shorted

18.79% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Under Armour has recently decreased by 12.39%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.04

News Sentiment

Under Armour has a news sentiment score of 0.04. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.76 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 51 news articles for Under Armour this week, compared to 8 articles on an average week.

Search Interest

8 people have searched for UAA on MarketBeat in the last 30 days. This is an increase of 60% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Under Armour to their MarketBeat watchlist in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought 402.99% more of their company's stock than they have sold. Specifically, they have bought $503,000.00 in company stock and sold $100,002.00 in company stock.

Percentage Held by Insiders

15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 34.58% of the stock of Under Armour is held by institutions.

UAA Stock Analysis - Frequently Asked Questions

How have UAA shares performed this year?

Under Armour's stock was trading at $8.28 at the beginning of 2025. Since then, UAA shares have decreased by 37.4% and is now trading at $5.18.

How were Under Armour's earnings last quarter?

Under Armour, Inc. (NYSE:UAA) announced its quarterly earnings results on Friday, August, 8th. The company reported $0.02 EPS for the quarter, missing the consensus estimate of $0.03 by $0.01. The company's quarterly revenue was down 4.2% compared to the same quarter last year.

When did Under Armour's stock split?

Under Armour shares split before market open on Tuesday, April 15th 2014.The 2-1 split was announced on Monday, March 17th 2014. The newly created shares were issued to shareholders after the closing bell on Monday, April 14th 2014. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

Is Under Armour buying back stock?

Under Armour's Board of Directors approved a stock buyback plan on Thursday, May 16th 2024, which permits the company to buy back $500,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 16.8% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's board of directors believes its stock is undervalued.

Who are Under Armour's major shareholders?

Under Armour's top institutional shareholders include American Century Companies Inc. (1.39%), Disciplined Growth Investors Inc. MN (1.23%), Jane Street Group LLC and Loomis Sayles & Co. L P (0.91%). Insiders that own company stock include David Bergman, Kevin A Plank, Tchernavia Rocker, Mehri Shadman, Dawn N Fitzpatrick and Eric J Aumen.
View institutional ownership trends.

How do I buy shares of Under Armour?

Shares of UAA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Under Armour own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Under Armour investors own include Humana (HUM), Meta Platforms (META), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), The RMR Group (RMR) and Verizon Communications (VZ).

Company Calendar

• Last Earnings: 8/08/2025
• Today: 8/17/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: TEXTILE - APPAREL
• Sub-Industry: Apparel
• Current Symbol: NYSE:UAA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 14,400
• Year Founded: 1996

Price Target and Rating

• Average Price Target for Under Armour: $6.74
• High Price Target: $11.00
• Low Price Target: $4.00
• Potential Upside/Downside: +30.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 20 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.22
• Trailing P/E Ratio: 23.55
• Forward P/E Ratio: 17.27
• P/E Growth: 2.41
• Net Income: -$201.27 million
• Net Margins: 1.99%
• Pretax Margin: 1.76%
• Return on Equity: 7.24%
• Return on Assets: 3.06%

Debt

• Debt-to-Equity Ratio: 0.21
• Current Ratio: 1.53
• Quick Ratio: 0.93

Sales & Book Value

• Annual Sales: $5.11 billion
• Price / Sales: 0.44
• Cash Flow: $0.64 per share
• Price / Cash Flow: 8.13
• Book Value: $4.36 per share
• Price / Book: 1.19

Miscellaneous

• Outstanding Shares: 429,858,000
• Free Float: 362,800,000
• Market Cap: $2.23 billion
• Optionable: Optionable
• Beta: 1.61