Vipshop (VIPS) Stock Forecast & Price Target

Q: What analysts cover Vipshop?

Vipshop has been rated by research analysts at Barclays , Morgan Stanley , Nomura , and Weiss Ratings in the past 90 days.

$13.50 +0.03 (+0.22%)

As of 08/28/2026 03:58 PM Eastern

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Vipshop - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 10 Analyst Ratings

Sell
1

Hold
5

Buy
4

Based on 10 Wall Street analysts who have issued ratings for Vipshop in the last 12 months, the stock has a consensus rating of "Hold." Out of the 10 analysts, 1 has given a sell rating, 5 have given a hold rating, 3 have given a buy rating, and 1 has given a strong buy rating for VIPS.

Consensus Price Target

$18.52
37.16% Upside

According to the 10 analysts' twelve-month price targets for Vipshop, the average price target is $18.52. The highest price target for VIPS is $22.60, while the lowest price target for VIPS is $14.00. The average price target represents a forecasted upside of 37.16% from the current price of $13.50.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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VIPS Analyst Ratings Over Time

Type	Current Forecast 8/29/25 to 8/29/26	1 Month Ago 7/30/25 to 7/30/26	3 Months Ago 5/31/25 to 5/31/26	1 Year Ago 8/29/24 to 8/29/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	4 Buy rating(s)	4 Buy rating(s)	3 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$18.52	$20.68	$20.20	$18.33
Forecasted Upside	37.16% Upside	36.12% Upside	42.70% Upside	9.29% Upside
Consensus Rating	Hold	Moderate Buy	Moderate Buy	Moderate Buy

VIPS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

VIPS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Vipshop Stock vs. The Competition

Type	Vipshop	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.40	2.21	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	37.16% Upside	183.99% Upside	13.05% Upside
News Sentiment Rating	Neutral News See Recent VIPS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/27/2026	Nomura 4 of 5 stars		Reiterated Rating	Buy ➝ Neutral	$14.00	+4.53%
8/27/2026	Barclays 3 of 5 stars	Jiong Shao 1 of 5 stars	Lower Target	Overweight	$20.00 ➝ $19.00	+42.59%
8/26/2026	Morgan Stanley 4 of 5 stars		Set Target		$16.00	+12.04%
8/21/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold (C-)
5/29/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Underperform
5/22/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sardonna Fong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral ➝ Buy	$18.50	+28.56%
5/22/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
3/31/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andre Chang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$22.00 ➝ $21.00	+35.18%
2/26/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Chong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy
1/20/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
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11/20/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alicia Yap Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 08:58 PM ET.

VIPS Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Vipshop is $18.52, with a high forecast of $22.60 and a low forecast of $14.00.

10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Vipshop in the last year. There is currently 1 sell rating, 5 hold ratings, 3 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" VIPS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in VIPS, but not buy additional shares or sell existing shares.

According to analysts, Vipshop's stock has a predicted upside of 37.16% based on their 12-month stock forecasts.

Over the previous 90 days, Vipshop's stock had 1 downgrade by analysts.

Vipshop has been rated by research analysts at Barclays, Morgan Stanley, Nomura, and Weiss Ratings in the past 90 days.

Analysts like Vipshop more than other "consumer discretionary" companies. The consensus rating score for Vipshop is 2.40 while the average consensus rating score for "consumer discretionary" companies is 2.21. Learn more on how VIPS compares to other companies.

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Brokerages With Vipshop Recommendations

MarketBeat monitors more than a dozen sources for Vipshop analyst ratings, with the most recent rating issued on 8/27/2026.

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Vipshop (VIPS) Stock Forecast & Price Target