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Vipshop (VIPS) Competitors

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$12.48 -0.11 (-0.83%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$12.48 +0.01 (+0.08%)
As of 09/11/2026 07:30 PM Eastern
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VIPS vs. DDS, ETSY, GLBE, M, and OLLI

Should you buy Vipshop stock or one of its competitors? Vipshop's main competitors and comparable companies include Dillard's (DDS), Etsy (ETSY), Global-e Online (GLBE), Macy's (M), and Ollie's Bargain Outlet (OLLI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does Vipshop compare to Dillard's?

Vipshop (NYSE:VIPS) and Dillard's (NYSE:DDS) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership.

48.8% of Vipshop shares are owned by institutional investors. Comparatively, 67.2% of Dillard's shares are owned by institutional investors. 29.5% of Vipshop shares are owned by insiders. Comparatively, 34.8% of Dillard's shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Vipshop has a beta of 0.67, suggesting that its stock price is 33% less volatile than the broader market. Comparatively, Dillard's has a beta of 1.15, suggesting that its stock price is 15% more volatile than the broader market.

Vipshop has higher revenue and earnings than Dillard's. Vipshop is trading at a lower price-to-earnings ratio than Dillard's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vipshop$15.15B0.39$1.04B$3.024.13
Dillard's$6.47B1.57$570.19M$43.6514.92

Vipshop currently has a consensus price target of $17.85, suggesting a potential upside of 43.09%. Dillard's has a consensus price target of $545.67, suggesting a potential downside of 16.21%. Given Vipshop's stronger consensus rating and higher possible upside, equities analysts clearly believe Vipshop is more favorable than Dillard's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vipshop
2 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.30
Dillard's
2 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.60

Vipshop pays an annual dividend of $0.60 per share and has a dividend yield of 4.8%. Dillard's pays an annual dividend of $1.20 per share and has a dividend yield of 0.2%. Vipshop pays out 19.9% of its earnings in the form of a dividend. Dillard's pays out 2.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Dillard's has increased its dividend for 14 consecutive years.

Dillard's has a net margin of 10.48% compared to Vipshop's net margin of 9.88%. Dillard's' return on equity of 31.88% beat Vipshop's return on equity.

Company Net Margins Return on Equity Return on Assets
Vipshop9.88% 12.63% 7.09%
Dillard's 10.48%31.88%16.20%

In the previous week, Vipshop had 6 more articles in the media than Dillard's. MarketBeat recorded 10 mentions for Vipshop and 4 mentions for Dillard's. Dillard's' average media sentiment score of 1.31 beat Vipshop's score of 0.58 indicating that Dillard's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vipshop
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Dillard's
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Dillard's beats Vipshop on 12 of the 20 factors compared between the two stocks.

How does Vipshop compare to Etsy?

Etsy (NYSE:ETSY) and Vipshop (NYSE:VIPS) are both mid-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, media sentiment, valuation, earnings and profitability.

Etsy currently has a consensus price target of $85.46, indicating a potential upside of 17.15%. Vipshop has a consensus price target of $17.85, indicating a potential upside of 43.09%. Given Vipshop's higher possible upside, analysts plainly believe Vipshop is more favorable than Etsy.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy
1 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.53
Vipshop
2 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.30

99.5% of Etsy shares are held by institutional investors. Comparatively, 48.8% of Vipshop shares are held by institutional investors. 2.5% of Etsy shares are held by company insiders. Comparatively, 29.5% of Vipshop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Etsy has a beta of 1.81, indicating that its stock price is 81% more volatile than the broader market. Comparatively, Vipshop has a beta of 0.67, indicating that its stock price is 33% less volatile than the broader market.

Vipshop has a net margin of 9.88% compared to Etsy's net margin of 7.32%. Vipshop's return on equity of 12.63% beat Etsy's return on equity.

Company Net Margins Return on Equity Return on Assets
Etsy7.32% -34.18% 15.29%
Vipshop 9.88%12.63%7.09%

In the previous week, Etsy had 5 more articles in the media than Vipshop. MarketBeat recorded 15 mentions for Etsy and 10 mentions for Vipshop. Vipshop's average media sentiment score of 0.58 beat Etsy's score of 0.54 indicating that Vipshop is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Etsy
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Vipshop
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive

Vipshop has higher revenue and earnings than Etsy. Vipshop is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Etsy$2.88B2.40$162.98M$1.7940.75
Vipshop$15.15B0.39$1.04B$3.024.13

Summary

Etsy beats Vipshop on 9 of the 17 factors compared between the two stocks.

How does Vipshop compare to Global-e Online?

Vipshop (NYSE:VIPS) and Global-e Online (NASDAQ:GLBE) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, media sentiment, valuation and risk.

Vipshop has higher revenue and earnings than Global-e Online. Vipshop is trading at a lower price-to-earnings ratio than Global-e Online, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vipshop$15.15B0.39$1.04B$3.024.13
Global-e Online$1.11B5.69$68.27M$0.8643.23

48.8% of Vipshop shares are held by institutional investors. Comparatively, 94.6% of Global-e Online shares are held by institutional investors. 29.5% of Vipshop shares are held by insiders. Comparatively, 11.6% of Global-e Online shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Vipshop has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Global-e Online has a beta of 1, suggesting that its share price has a similar volatility profile to the broader market.

In the previous week, Vipshop had 2 more articles in the media than Global-e Online. MarketBeat recorded 10 mentions for Vipshop and 8 mentions for Global-e Online. Global-e Online's average media sentiment score of 0.99 beat Vipshop's score of 0.58 indicating that Global-e Online is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vipshop
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Global-e Online
5 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Vipshop presently has a consensus target price of $17.85, indicating a potential upside of 43.09%. Global-e Online has a consensus target price of $47.69, indicating a potential upside of 28.27%. Given Vipshop's higher probable upside, equities research analysts plainly believe Vipshop is more favorable than Global-e Online.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vipshop
2 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.30
Global-e Online
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
1 Strong Buy rating(s)
2.94

Global-e Online has a net margin of 13.87% compared to Vipshop's net margin of 9.88%. Global-e Online's return on equity of 16.70% beat Vipshop's return on equity.

Company Net Margins Return on Equity Return on Assets
Vipshop9.88% 12.63% 7.09%
Global-e Online 13.87%16.70%11.39%

Summary

Global-e Online beats Vipshop on 10 of the 16 factors compared between the two stocks.

How does Vipshop compare to Macy's?

Vipshop (NYSE:VIPS) and Macy's (NYSE:M) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings, media sentiment and analyst recommendations.

Vipshop has a net margin of 9.88% compared to Macy's' net margin of 3.29%. Macy's' return on equity of 13.21% beat Vipshop's return on equity.

Company Net Margins Return on Equity Return on Assets
Vipshop9.88% 12.63% 7.09%
Macy's 3.29%13.21%3.83%

Vipshop pays an annual dividend of $0.60 per share and has a dividend yield of 4.8%. Macy's pays an annual dividend of $0.77 per share and has a dividend yield of 3.5%. Vipshop pays out 19.9% of its earnings in the form of a dividend. Macy's pays out 31.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Macy's has raised its dividend for 4 consecutive years. Vipshop is clearly the better dividend stock, given its higher yield and lower payout ratio.

48.8% of Vipshop shares are owned by institutional investors. Comparatively, 87.4% of Macy's shares are owned by institutional investors. 29.5% of Vipshop shares are owned by company insiders. Comparatively, 1.1% of Macy's shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Vipshop has a beta of 0.67, suggesting that its share price is 33% less volatile than the broader market. Comparatively, Macy's has a beta of 1.41, suggesting that its share price is 41% more volatile than the broader market.

Vipshop has higher earnings, but lower revenue than Macy's. Vipshop is trading at a lower price-to-earnings ratio than Macy's, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vipshop$15.15B0.39$1.04B$3.024.13
Macy's$22.62B0.26$642M$2.429.10

Vipshop presently has a consensus price target of $17.85, indicating a potential upside of 43.09%. Macy's has a consensus price target of $22.78, indicating a potential upside of 3.40%. Given Vipshop's stronger consensus rating and higher probable upside, equities research analysts plainly believe Vipshop is more favorable than Macy's.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vipshop
2 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.30
Macy's
2 Sell rating(s)
8 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.15

In the previous week, Macy's had 22 more articles in the media than Vipshop. MarketBeat recorded 32 mentions for Macy's and 10 mentions for Vipshop. Macy's' average media sentiment score of 0.67 beat Vipshop's score of 0.58 indicating that Macy's is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vipshop
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Macy's
15 Very Positive mention(s)
0 Positive mention(s)
9 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Vipshop beats Macy's on 11 of the 19 factors compared between the two stocks.

How does Vipshop compare to Ollie's Bargain Outlet?

Vipshop (NYSE:VIPS) and Ollie's Bargain Outlet (NASDAQ:OLLI) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, dividends, earnings, analyst recommendations and valuation.

Vipshop has a net margin of 9.88% compared to Ollie's Bargain Outlet's net margin of 9.79%. Ollie's Bargain Outlet's return on equity of 14.54% beat Vipshop's return on equity.

Company Net Margins Return on Equity Return on Assets
Vipshop9.88% 12.63% 7.09%
Ollie's Bargain Outlet 9.79%14.54%9.23%

48.8% of Vipshop shares are owned by institutional investors. 29.5% of Vipshop shares are owned by insiders. Comparatively, 0.8% of Ollie's Bargain Outlet shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Vipshop has a beta of 0.67, meaning that its share price is 33% less volatile than the broader market. Comparatively, Ollie's Bargain Outlet has a beta of 0.5, meaning that its share price is 50% less volatile than the broader market.

Vipshop currently has a consensus target price of $17.85, indicating a potential upside of 43.09%. Ollie's Bargain Outlet has a consensus target price of $102.43, indicating a potential upside of 39.24%. Given Vipshop's higher possible upside, equities research analysts clearly believe Vipshop is more favorable than Ollie's Bargain Outlet.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vipshop
2 Sell rating(s)
4 Hold rating(s)
3 Buy rating(s)
1 Strong Buy rating(s)
2.30
Ollie's Bargain Outlet
0 Sell rating(s)
4 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.76

Vipshop has higher revenue and earnings than Ollie's Bargain Outlet. Vipshop is trading at a lower price-to-earnings ratio than Ollie's Bargain Outlet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Vipshop$15.15B0.39$1.04B$3.024.13
Ollie's Bargain Outlet$2.65B1.65$240.60M$4.4816.42

In the previous week, Ollie's Bargain Outlet had 5 more articles in the media than Vipshop. MarketBeat recorded 15 mentions for Ollie's Bargain Outlet and 10 mentions for Vipshop. Ollie's Bargain Outlet's average media sentiment score of 0.92 beat Vipshop's score of 0.58 indicating that Ollie's Bargain Outlet is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Vipshop
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Positive
Ollie's Bargain Outlet
8 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ollie's Bargain Outlet beats Vipshop on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding VIPS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VIPS vs. The Competition

MetricVipshopBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$6.02B$55.94B$12.54B$23.19B
Dividend Yield4.77%2.43%56.79%3.56%
P/E Ratio4.1316.2545.6528.69
Price / Sales0.395.1391.7317.08
Price / Cash4.6723.1128.6133.82
Price / Book0.946.634.084.74
Net Income$1.04B$1.99B$445.66M$1.07B
7 Day Performance-5.49%-1.96%-2.30%-1.99%
1 Month Performance-13.79%-4.68%-4.00%-2.68%
1 Year Performance-31.34%-7.96%-6.10%10.45%

Vipshop Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VIPS
Vipshop
4.9928 of 5 stars
$12.48
-0.8%
$17.85
+43.1%
-31.2%$6.02B$15.15B4.1315,145
DDS
Dillard's
2.0579 of 5 stars
$627.90
+1.2%
$545.67
-13.1%
+11.1%$9.69B$6.47B14.3829,100
ETSY
Etsy
3.92 of 5 stars
$81.46
-2.5%
$84.68
+4.0%
N/A$7.93B$2.88B45.512,375
GLBE
Global-e Online
4.6667 of 5 stars
$37.35
-6.5%
$47.69
+27.7%
+1.4%$6.78B$962.20M43.431,219
M
Macy's
3.1548 of 5 stars
$22.02
+0.0%
$22.00
-0.1%
+26.0%$5.79B$22.62B9.1090,134

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This page (NYSE:VIPS) was last updated on 9/12/2026 by MarketBeat.com Staff.
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