Yelp Inc. operates an online platform that connects consumers with local businesses. Through its website and mobile applications, Yelp provides user-generated reviews, ratings, photos and other information about businesses across categories such as restaurants, home services, beauty and fitness, automotive, health and professional services.
The company generates revenue primarily by offering businesses advertising and other marketing products designed to help them reach consumers searching for local services. Yelp also provides business-management tools and features that support customer engagement, including tools for responding to reviews, managing business information, handling inquiries and, in certain categories, accepting reservations or service requests.
Yelp was founded in 2004 by Jeremy Stoppelman and Russell Simmons and is headquartered in San Francisco, California. Its platform serves consumers and businesses primarily in the United States, with additional operations and users in international markets including Canada, the United Kingdom, Australia and parts of Europe. Jeremy Stoppelman serves as Yelp’s chief executive officer.
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