Sony (SONY) News Today

Sony Corporation (NYSE:SONY) shares are trading lower today amid mixed newsflow. Investors are weighing strong promotional campaigns and franchise developments against product quality setbacks in its mobile division.

• Positive Sentiment: Sony’s popular WH-1000XM4 noise-cancelling headphones have been restocked at nearly 50% off, potentially driving a boost in accessory sales and market share. Sony’s XM4 Headphones Restocked at Nearly 50% Off
• Positive Sentiment: The Sony WH-1000XM4 with top-tier ANC is selling for “peanuts” on Amazon, which should boost short-term volume and clear inventory ahead of new product launches. SMH: AirPods Max Alternative Deal
• Positive Sentiment: Sony’s latest WH-1000XM5 headphones have dropped to a record-low price, likely spurring consumer upgrades and reinforcing its leadership in noise-cancelling audio. Hot deal: Sony WH-1000XM5 headphones
• Positive Sentiment: Sony’s WF-1000XM5 true wireless earbuds are on sale at Best Buy, enhancing the company’s accessory revenue potential. Best Buy WF-1000XM5 Deal
• Positive Sentiment: Netflix is in talks with Sony for a sequel to the animated musical hit “KPop Demon Hunters,” signaling strong growth in content licensing and platform partnerships. ‘KPop Demon Hunters 2’? Netflix and Sony Talks
• Positive Sentiment: Sony announced its PlayStation Plus monthly games lineup for September 2025, reinforcing value for subscribers and supporting its recurring-revenue model. PS Plus September Games
• Positive Sentiment: A leak of the PlayStation 6 “Canis” handheld suggests a powerful portable device with Zen 6 CPU and RDNA 5 GPU, fueling enthusiasm for Sony’s next console generation. PS6 Canis Handheld Leak
• Neutral Sentiment: Early leaks indicate Sony’s next-gen console design resembles a “Switch 2” more than a PS5 Pro—hard to gauge impact until official specs arrive. Console Leak Comparison
• Neutral Sentiment: Sony Pictures CEO criticized the HBO series “The Studio” for misrepresenting Hollywood executives, a PR skirmish with limited financial impact. Sony Pictures CEO on ‘The Studio’
• Neutral Sentiment: Donald Glover hosted Sony’s Creator Camp, highlighting the company’s community outreach but unlikely to move the needle materially. Glover at Creator Camp
• Negative Sentiment: Sony apologized for a fatal bug in the Xperia 1 VII’s firmware, potentially denting smartphone sales and brand reputation in a competitive market. Xperia 1 VII Bug Apology
• Negative Sentiment: Further details emerged on a motherboard defect in the Xperia 1 VII, triggering a sales halt and replacement program that may pressure margin in the mobile division. Xperia 1 VII Defect Explained