Hennes & Mauritz AB, commonly known as H&M, is a Sweden-based fashion retailer that sells clothing, accessories, footwear, beauty products and home furnishings. Its business spans design, sourcing, retail and online sales, with products aimed at women, men and children across a range of price points.
The company was founded in 1947 by Erling Persson as a women’s clothing store called Hennes in Västerås, Sweden. After acquiring the hunting and menswear retailer Mauritz Widforss in 1968, it adopted the Hennes & Mauritz name and expanded into menswear and children’s apparel. H&M has since developed an international retail network and a portfolio of brands that includes H&M, COS, Weekday, & Other Stories, ARKET and H&M Home.
H&M serves customers through stores and digital channels across Europe, North America, Asia, the Middle East and other international markets. Daniel Ervér has served as the company’s chief executive officer since 2024, while Karl-Johan Persson is chairman of the board.
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