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Reckitt Benckiser Group (RBGLY) Stock Forecast & Price Target

Reckitt Benckiser Group logo
$15.00 -0.20 (-1.32%)
As of 11/6/2026 03:58 PM Eastern

Reckitt Benckiser Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
4
Buy
7

Based on 11 Wall Street analysts who have issued ratings for Reckitt Benckiser Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 11 analysts, 4 have given a hold rating, 5 have given a buy rating, and 2 have given a strong buy rating for RBGLY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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RBGLY Analyst Ratings Over Time

TypeCurrent Forecast
11/8/25 to 11/8/26
1 Month Ago
10/9/25 to 10/9/26
3 Months Ago
8/10/25 to 8/10/26
1 Year Ago
11/8/24 to 11/8/25
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

RBGLY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

RBGLY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Reckitt Benckiser Group Stock vs. The Competition

TypeReckitt Benckiser GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.82
2.22
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted UpsideN/A36.89% Upside17.16% Upside
News Sentiment Rating
Positive News

See Recent RBGLY News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/28/2026
UBS Group AG logo
UBS Group
4 of 5 stars
 Reiterated RatingBuy
10/7/2026 UpgradeHold ➝ Buy
9/2/2026
BNP Paribas Exane logo
BNP Paribas Exane
5 of 5 stars
 DowngradeOutperform ➝ Neutral
8/28/2026 UpgradeStrong Sell ➝ Hold
7/21/2026 UpgradeHold ➝ Buy
6/30/2026 Reiterated RatingHold
4/17/2026 UpgradeHold ➝ Strong-Buy
3/16/2026 UpgradeEqual Weight ➝ Overweight
1/14/2026 DowngradeOutperform ➝ Sector Perform
1/14/2026 Initiated CoverageBuy
12/1/2025 UpgradeHold ➝ Strong-Buy
6/5/2025UpgradeHold ➝ Strong-Buy
12/11/2024 UpgradeHold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 07:18 PM ET.


Should I Buy Reckitt Benckiser Group Stock? RBGLY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, November 5, 2026. Please send any questions or comments about these Reckitt Benckiser Group pros and cons to contact@marketbeat.com.

Reckitt Benckiser Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Reckitt Benckiser Group plc:

  • Reckitt Benckiser Group plc currently trades at $15.20, a price point that sits well below its 52-week high of $17.80, suggesting potential for capital appreciation as the stock recovers from recent volatility and aligns with the "Moderate Buy" consensus rating held by eleven brokerages.
  • The company has demonstrated strong operational resilience in emerging markets, specifically achieving 12 consecutive quarters of double-digit sales growth in China by successfully adapting its sales tactics to leverage social media platforms, which provides a robust growth engine independent of Western market fluctuations.
  • Investors can benefit from a dividend yield of 2.87%, which offers a steady income stream and reflects the company's commitment to returning capital to shareholders, a key feature for income-focused portfolios in the consumer staples sector.
  • Recent strategic moves, such as the expansion of U.S. manufacturing capabilities, position Reckitt Benckiser Group plc to better navigate supply chain complexities and reduce logistical risks, potentially improving margins and ensuring consistent product availability for key brands like Lysol and Mucinex.
  • The stock exhibits a low beta of 0.42, indicating that it is significantly less volatile than the broader market, which makes it an attractive defensive holding for investors seeking to stabilize their portfolios during periods of economic uncertainty or market downturns.

Reckitt Benckiser Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Reckitt Benckiser Group plc for these reasons:

  • Reckitt Benckiser Group plc recently lowered its annual revenue growth guidance due to struggles in North America, where like-for-like net revenue fell 1.3% in the third quarter, signaling that the company is facing headwinds in one of its largest and most profitable markets.
  • The company is dealing with specific operational constraints, particularly with its Lysol brand, which has weighed on North American sales and forced a trim to the sales growth outlook, indicating potential supply chain or demand issues that may persist into the fourth quarter.
  • Financial health metrics present some risk, with a debt-to-equity ratio of 1.31 and a current ratio of 0.59, the latter being below 1.0, which suggests the company may face short-term liquidity challenges in meeting its immediate obligations without relying on external financing.
  • Despite the "Moderate Buy" consensus, there is notable disagreement among analysts, with BNP Paribas Exane lowering its rating to "neutral" and Zacks Research previously issuing a "strong sell" rating, reflecting uncertainty about the company's near-term earnings trajectory and valuation.
  • The stock has experienced significant technical weakness, including multiple instances of crossing below its 200-day moving average in late 2026, which often indicates a bearish trend and suggests that downward momentum may continue before any sustained recovery can occur.

RBGLY Forecast - Frequently Asked Questions

11 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Reckitt Benckiser Group in the last twelve months. There are currently 4 hold ratings, 5 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" RBGLY shares.

According to analysts, Reckitt Benckiser Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Reckitt Benckiser Group's stock had 2 upgrades and 1 downgrade by analysts.

Reckitt Benckiser Group has been rated by research analysts at BNP Paribas Exane, The Goldman Sachs Group, UBS Group, and Zacks Research in the past 90 days.

Analysts like Reckitt Benckiser Group more than other "consumer staples" companies. The consensus rating for Reckitt Benckiser Group is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how RBGLY compares to other companies.


MarketBeat monitors more than a dozen sources for Reckitt Benckiser Group analyst ratings, with the most recent rating issued on 10/28/2026.
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