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Reckitt Benckiser Group (RBGLY) Stock Forecast & Price Target

Reckitt Benckiser Group logo
$14.88 -0.20 (-1.33%)
As of 10/23/2026 03:59 PM Eastern

Reckitt Benckiser Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
4
Buy
6

Based on 10 Wall Street analysts who have issued ratings for Reckitt Benckiser Group in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 4 have given a hold rating, 4 have given a buy rating, and 2 have given a strong buy rating for RBGLY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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RBGLY Analyst Ratings Over Time

TypeCurrent Forecast
10/25/25 to 10/25/26
1 Month Ago
9/25/25 to 9/25/26
3 Months Ago
7/27/25 to 7/27/26
1 Year Ago
10/25/24 to 10/25/25
Strong Buy
2 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
4 Buy rating(s)
3 Buy rating(s)
3 Buy rating(s)
2 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

RBGLY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

RBGLY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Reckitt Benckiser Group Stock vs. The Competition

TypeReckitt Benckiser GroupConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.80
2.23
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted UpsideN/A151.62% Upside16.92% Upside
News Sentiment Rating
Positive News

See Recent RBGLY News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/7/2026 UpgradeHold ➝ Buy
9/2/2026
BNP Paribas Exane logo
BNP Paribas Exane
5 of 5 stars
 DowngradeOutperform ➝ Neutral
8/28/2026
Zacks Research logo
Zacks Research
4 of 5 stars
 UpgradeStrong Sell ➝ Hold
7/21/2026 UpgradeHold ➝ Buy
6/30/2026 Reiterated RatingHold
4/17/2026 UpgradeHold ➝ Strong-Buy
3/16/2026 UpgradeEqual Weight ➝ Overweight
1/14/2026 DowngradeOutperform ➝ Sector Perform
1/14/2026 Initiated CoverageBuy
12/1/2025 UpgradeHold ➝ Strong-Buy
6/5/2025UpgradeHold ➝ Strong-Buy
12/11/2024 UpgradeHold ➝ Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 08:09 PM ET.


Should I Buy Reckitt Benckiser Group Stock? RBGLY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 24, 2026. Please send any questions or comments about these Reckitt Benckiser Group pros and cons to contact@marketbeat.com.

Reckitt Benckiser Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Reckitt Benckiser Group plc:

  • Reckitt Benckiser Group plc is currently trading at $14.88, a price that reflects a significant discount to its 52-week high of $17.80, offering potential value for investors who believe the recent market overreaction to litigation risks is excessive.
  • The company demonstrated strong operational resilience in the second quarter of 2026 by beating sales estimates with a 4.7% increase in like-for-like net revenue, driven by robust demand in emerging markets such as China and India which offset weakness in Europe.
  • Management has signaled a commitment to returning capital to shareholders by launching a new £500 million share buyback program in July 2026, a move that supports the stock price and indicates confidence in the company's future cash flow generation.
  • Analysts at UBS recently highlighted that an early rise in flu incidence could lift 2027 earnings forecasts for the company, suggesting that its portfolio of health and hygiene products is well-positioned to benefit from seasonal demand spikes.
  • The company has achieved 12 consecutive quarters of double-digit sales growth in China by adapting its sales tactics to social-media shoppers, indicating a successful strategic pivot that is driving sustained revenue expansion in a key market.

Reckitt Benckiser Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Reckitt Benckiser Group plc for these reasons:

  • Reckitt Benckiser Group plc faces ongoing legal risks related to its Mead Johnson unit, with federal MDL exposure remaining a key driver of the discount in its valuation despite some recent favorable legal outcomes.
  • The stock has experienced significant volatility and downward pressure, crossing below its 200-day moving average multiple times in 2026, including a notable drop in September 2026, which signals potential technical weakness and investor uncertainty.
  • Short interest in the stock increased significantly in August 2026, with shares shorted rising to 1,142,136, a 243.1% increase from the previous month, indicating that a substantial portion of the market is betting against the company's performance.
  • The company is divesting its Russian hygiene business to Arnest Management, a move necessitated by sanctions that may result in the loss of revenue from a previously active market and adds complexity to its global operations.
  • Despite strong sales growth, the company's operating profit, margin, and cash flow fell in the first half of 2026, partly due to the divestment of its Essential Home business, which could impact overall profitability metrics.

RBGLY Forecast - Frequently Asked Questions

10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Reckitt Benckiser Group in the last twelve months. There are currently 4 hold ratings, 4 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" RBGLY shares.

According to analysts, Reckitt Benckiser Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Reckitt Benckiser Group's stock had 2 upgrades and 2 downgrades by analysts.

Reckitt Benckiser Group has been rated by research analysts at BNP Paribas Exane, The Goldman Sachs Group, and Zacks Research in the past 90 days.

Analysts like Reckitt Benckiser Group more than other "consumer staples" companies. The consensus rating for Reckitt Benckiser Group is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how RBGLY compares to other companies.


MarketBeat monitors more than a dozen sources for Reckitt Benckiser Group analyst ratings, with the most recent rating issued on 10/7/2026.
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