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Swatch Group (SWGAY) Stock Forecast & Price Target

Swatch Group logo
$11.05 -0.10 (-0.93%)
As of 03:58 PM Eastern

Swatch Group - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
4
Buy
1

Based on 5 Wall Street analysts who have issued ratings for Swatch Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 5 analysts, 4 have given a hold rating, and 1 has given a buy rating for SWGAY.

Consensus Price Target

N/A

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SWGAY Analyst Ratings Over Time

TypeCurrent Forecast
10/1/25 to 10/1/26
1 Month Ago
9/1/25 to 9/1/26
3 Months Ago
7/3/25 to 7/3/26
1 Year Ago
10/1/24 to 10/1/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
1 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
4 Hold rating(s)
0 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
Consensus Price TargetN/AN/AN/AN/A
Forecasted UpsideN/AN/AN/AN/A
Consensus RatingHoldHoldHoldStrong Sell

SWGAY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SWGAY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Swatch Group Stock vs. The Competition

TypeSwatch GroupConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.20
2.19
2.53
Consensus RatingHoldHoldModerate Buy
Predicted UpsideN/A229.87% Upside21.96% Upside
News Sentiment Rating
Neutral News

See Recent SWGAY News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
7/29/2026 UpgradeReduce ➝ Buy
6/25/2026 DowngradeOutperform ➝ Market Perform
6/18/2026
Citigroup Inc. logo
Citigroup
4 of 5 stars
 Reiterated RatingNeutral
5/13/2026 UpgradeUnderperform ➝ Sector Perform
5/8/2026 UpgradeHold
10/30/2024UpgradeStrong Sell

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:45 PM ET.


Should I Buy Swatch Group Stock? SWGAY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 1, 2026. Please send any questions or comments about these Swatch Group pros and cons to contact@marketbeat.com.

Swatch Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Swatch Group AG:

  • The Swatch Group AG is currently trading at $11.05, which is near the lower end of its 52-week range between $9.29 and $13.97, potentially offering a value entry point for investors looking to capitalize on a recovery from recent price declines.
  • The company's recent launch of the Royal Pop pocket watch in collaboration with Audemars Piguet triggered significant consumer demand and resale price surges, demonstrating the brand's ability to drive high-margin sales and capture new market segments through innovative product drops.
  • Legal victories, such as the UK court ordering Samsung Electronics to pay $11.6 million over copycat apps, highlight the company's strong intellectual property protection and its capacity to generate additional revenue through enforcement of its brand assets.
  • The Swatch Group AG maintains a dividend yield of 1.15%, providing a steady income stream for investors while the company continues to operate in the luxury goods sector with established brands like Omega and Breguet.
  • With a beta of 0.87, the stock exhibits lower volatility compared to the broader market, which may appeal to investors seeking a more stable position in the luxury goods sector amidst market fluctuations.

Swatch Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Swatch Group AG for these reasons:

  • Short interest in The Swatch Group AG increased by 48.0% in September to 48,289 shares, indicating growing bearish sentiment among traders who may be betting on further price declines.
  • Banco Santander downgraded the company's depositary receipt from outperform to neutral in September, reflecting a more cautious outlook from institutional investors regarding the company's near-term performance.
  • The stock has experienced multiple instances of crossing below its 50-day moving average in recent months, including in September and August, suggesting a persistent downward trend in short-term price momentum.
  • Shareholders recently rejected a bid by activist investor Steven Wood for a board seat, which may signal ongoing governance tensions and potential challenges in aligning management strategies with broader shareholder interests.
  • The company's P/E ratio is listed as 0.00, which may indicate accounting complexities or a lack of current earnings visibility, making it difficult for investors to assess traditional valuation metrics.

SWGAY Forecast - Frequently Asked Questions

5 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Swatch Group in the last year. There are currently 4 hold ratings and 1 buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" SWGAY shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SWGAY, but not buy additional shares or sell existing shares.

According to analysts, Swatch Group's stock has a predicted downside of -100.00% based on their 12-month stock forecasts.

Over the previous 90 days, Swatch Group's stock had 1 upgrade by analysts.

Swatch Group has been rated by research analysts at Kepler Capital Markets in the past 90 days.

Analysts like Swatch Group more than other "consumer discretionary" companies. The consensus rating score for Swatch Group is 2.20 while the average consensus rating score for "consumer discretionary" companies is 2.19. Learn more on how SWGAY compares to other companies.


MarketBeat monitors more than a dozen sources for Swatch Group analyst ratings, with the most recent rating issued on 7/29/2026.
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