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BRP (DOO) Competitors

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C$70.54 -0.26 (-0.37%)
As of 04:00 PM Eastern

DOO vs. CCL.B, MG, CTC, CTC.A, ATZ, GIL, LNR, BYD.UN, BYD, and GC

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include CCL Industries (CCL.B), Magna International (MG), Canadian Tire (CTC), Canadian Tire (CTC.A), Aritzia (ATZ), Gildan Activewear (GIL), Linamar (LNR), Boyd Group Income Fund (BYD.UN), Boyd Group Services (BYD), and Great Canadian Gaming (GC). These companies are all part of the "consumer cyclical" sector.

BRP vs. Its Competitors

CCL Industries (TSE:CCL.B) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, valuation, dividends and analyst recommendations.

CCL Industries pays an annual dividend of C$1.16 per share and has a dividend yield of 1.5%. BRP pays an annual dividend of C$0.84 per share and has a dividend yield of 1.2%. CCL Industries pays out 30.9% of its earnings in the form of a dividend. BRP pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CCL Industries is clearly the better dividend stock, given its higher yield and lower payout ratio.

CCL Industries has higher earnings, but lower revenue than BRP. CCL Industries is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
CCL IndustriesC$6.94B1.89C$679.50MC$3.7620.88
BRPC$8.58B0.60C$196.05MC$2.6526.59

CCL Industries currently has a consensus price target of C$89.25, indicating a potential upside of 13.68%. BRP has a consensus price target of C$69.79, indicating a potential downside of 1.07%. Given CCL Industries' stronger consensus rating and higher probable upside, analysts plainly believe CCL Industries is more favorable than BRP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CCL Industries
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00
BRP
0 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
2 Strong Buy rating(s)
2.42

40.2% of CCL Industries shares are owned by institutional investors. Comparatively, 96.7% of BRP shares are owned by institutional investors. 11.2% of CCL Industries shares are owned by insiders. Comparatively, 2.9% of BRP shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

CCL Industries has a beta of 0.57, meaning that its share price is 43% less volatile than the S&P 500. Comparatively, BRP has a beta of 2.28, meaning that its share price is 128% more volatile than the S&P 500.

In the previous week, CCL Industries had 2 more articles in the media than BRP. MarketBeat recorded 2 mentions for CCL Industries and 0 mentions for BRP. CCL Industries' average media sentiment score of 1.15 beat BRP's score of 0.00 indicating that CCL Industries is being referred to more favorably in the media.

Company Overall Sentiment
CCL Industries Positive
BRP Neutral

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat CCL Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
CCL Industries9.80% 14.28% 6.87%
BRP 2.28%30.69%8.04%

Summary

CCL Industries beats BRP on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOO vs. The Competition

MetricBRPRecreational Vehicles IndustryCyclical SectorTSE Exchange
Market CapC$5.19BC$2.60BC$3.46BC$6.34B
Dividend Yield1.39%2.88%3.55%6.72%
P/E Ratio26.595.3268.8762.43
Price / Sales0.6026.4870.081,654.03
Price / Cash137.60137.6031.1683.29
Price / Book9.605.113.684.89
Net IncomeC$196.05MC$96.40MC$264.31MC$301.20M
7 Day Performance3.64%-0.88%0.47%1.81%
1 Month Performance1.82%-0.43%-0.45%2.10%
1 Year Performance-23.80%-14.18%37.11%30.67%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOO
BRP
0.8286 of 5 stars
C$70.54
-0.4%
C$69.79
-1.1%
-22.0%C$5.19BC$8.58B26.5920,000
CCL.B
CCL Industries
3.4723 of 5 stars
C$76.16
-1.7%
C$89.25
+17.2%
+11.6%C$12.72BC$6.94B20.2621,000News Coverage
MG
Magna International
2.0092 of 5 stars
C$57.05
+0.4%
C$61.00
+6.9%
+9.5%C$11.54BC$30.04B10.71165,000News Coverage
Dividend Announcement
Analyst Revision
Gap Up
CTC
Canadian Tire
2.5563 of 5 stars
C$260.00
+1.1%
C$140.00
-46.2%
+24.3%C$9.95BC$11.21B14.9214,322News Coverage
Analyst Revision
CTC.A
Canadian Tire
2.4204 of 5 stars
C$184.03
-0.8%
C$177.50
-3.5%
+19.8%C$9.61BC$16.35B26.8713,735News Coverage
Analyst Forecast
ATZ
Aritzia
2.5141 of 5 stars
C$73.61
-1.0%
C$85.78
+16.5%
+72.5%C$8.78BC$2.67B64.688,300Gap Down
GIL
Gildan Activewear
1.8967 of 5 stars
C$70.55
+0.8%
C$68.67
-2.7%
+30.8%C$7.66BC$2.18B18.9247,000Dividend Announcement
Analyst Upgrade
Gap Down
LNR
Linamar
1.7249 of 5 stars
C$67.01
+0.0%
C$67.00
0.0%
+12.1%C$4.10BC$10.59B7.0032,000
BYD.UN
Boyd Group Income Fund
N/AN/AN/AN/AC$4.01BC$2.19B53.30N/AHigh Trading Volume
BYD
Boyd Group Services
2.8795 of 5 stars
C$189.18
-1.5%
C$262.00
+38.5%
-12.4%C$2.87BC$2.16B69.6815,800News Coverage
GC
Great Canadian Gaming
N/AN/AN/AN/AC$2.59BC$228.70M-21.287,900High Trading Volume

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This page (TSE:DOO) was last updated on 8/8/2025 by MarketBeat.com Staff
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