DOO vs. CCL.B, MG, CTC.A, CTC, ATZ, GIL, BYD.UN, LNR, BYD, and GC
Should you be buying BRP stock or one of its competitors? The main competitors of BRP include CCL Industries (CCL.B), Magna International (MG), Canadian Tire (CTC.A), Canadian Tire (CTC), Aritzia (ATZ), Gildan Activewear (GIL), Boyd Group Income Fund (BYD.UN), Linamar (LNR), Boyd Group Services (BYD), and Great Canadian Gaming (GC). These companies are all part of the "consumer cyclical" sector.
BRP vs. Its Competitors
CCL Industries (TSE:CCL.B) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, media sentiment, institutional ownership and analyst recommendations.
CCL Industries pays an annual dividend of C$1.16 per share and has a dividend yield of 1.4%. BRP pays an annual dividend of C$0.84 per share and has a dividend yield of 1.2%. CCL Industries pays out 30.9% of its earnings in the form of a dividend. BRP pays out 31.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. CCL Industries is clearly the better dividend stock, given its higher yield and lower payout ratio.
CCL Industries has a net margin of 9.80% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat CCL Industries' return on equity.
40.2% of CCL Industries shares are owned by institutional investors. Comparatively, 96.7% of BRP shares are owned by institutional investors. 11.2% of CCL Industries shares are owned by insiders. Comparatively, 2.9% of BRP shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
CCL Industries currently has a consensus target price of C$89.25, indicating a potential upside of 10.38%. BRP has a consensus target price of C$69.79, indicating a potential downside of 1.71%. Given CCL Industries' stronger consensus rating and higher possible upside, research analysts plainly believe CCL Industries is more favorable than BRP.
CCL Industries has a beta of 0.57, meaning that its stock price is 43% less volatile than the S&P 500. Comparatively, BRP has a beta of 2.28, meaning that its stock price is 128% more volatile than the S&P 500.
CCL Industries has higher earnings, but lower revenue than BRP. CCL Industries is trading at a lower price-to-earnings ratio than BRP, indicating that it is currently the more affordable of the two stocks.
In the previous week, CCL Industries had 9 more articles in the media than BRP. MarketBeat recorded 10 mentions for CCL Industries and 1 mentions for BRP. CCL Industries' average media sentiment score of 0.18 beat BRP's score of -0.01 indicating that CCL Industries is being referred to more favorably in the media.
Summary
CCL Industries beats BRP on 12 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (TSE:DOO) was last updated on 7/2/2025 by MarketBeat.com Staff
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