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BRP (DOO) Competitors

BRP logo
C$49.47 -2.48 (-4.77%)
As of 05/21/2025 04:00 PM Eastern

DOO vs. CCL.B, MG, CTC, CTC.A, ATZ, GIL, BYD.UN, LNR, BYD, and GC

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include CCL Industries (CCL.B), Magna International (MG), Canadian Tire (CTC), Canadian Tire (CTC.A), Aritzia (ATZ), Gildan Activewear (GIL), Boyd Group Income Fund (BYD.UN), Linamar (LNR), Boyd Group Services (BYD), and Great Canadian Gaming (GC). These companies are all part of the "consumer cyclical" sector.

BRP vs.

BRP (TSE:DOO) and CCL Industries (TSE:CCL.B) are both consumer cyclical companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, analyst recommendations, earnings, risk, valuation, community ranking, profitability and institutional ownership.

BRP received 204 more outperform votes than CCL Industries when rated by MarketBeat users. Likewise, 74.30% of users gave BRP an outperform vote while only 72.34% of users gave CCL Industries an outperform vote.

CompanyUnderperformOutperform
BRPOutperform Votes
633
74.30%
Underperform Votes
219
25.70%
CCL IndustriesOutperform Votes
429
72.34%
Underperform Votes
164
27.66%

CCL Industries has a net margin of 9.80% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat CCL Industries' return on equity.

Company Net Margins Return on Equity Return on Assets
BRP2.28% 30.69% 8.04%
CCL Industries 9.80%14.28%6.87%

BRP pays an annual dividend of C$0.84 per share and has a dividend yield of 1.7%. CCL Industries pays an annual dividend of C$1.16 per share and has a dividend yield of 1.5%. BRP pays out 31.7% of its earnings in the form of a dividend. CCL Industries pays out 30.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, BRP had 3 more articles in the media than CCL Industries. MarketBeat recorded 6 mentions for BRP and 3 mentions for CCL Industries. CCL Industries' average media sentiment score of 0.64 beat BRP's score of 0.09 indicating that CCL Industries is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
BRP
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
CCL Industries
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

BRP has a beta of 2.28, suggesting that its stock price is 128% more volatile than the S&P 500. Comparatively, CCL Industries has a beta of 0.57, suggesting that its stock price is 43% less volatile than the S&P 500.

CCL Industries has lower revenue, but higher earnings than BRP. BRP is trading at a lower price-to-earnings ratio than CCL Industries, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
BRPC$8.58B0.42C$196.05MC$2.6518.65
CCL IndustriesC$6.94B1.88C$679.50MC$3.7620.81

96.7% of BRP shares are held by institutional investors. Comparatively, 40.2% of CCL Industries shares are held by institutional investors. 2.9% of BRP shares are held by company insiders. Comparatively, 11.2% of CCL Industries shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

BRP presently has a consensus price target of C$70.00, indicating a potential upside of 41.50%. CCL Industries has a consensus price target of C$89.25, indicating a potential upside of 14.07%. Given BRP's higher probable upside, equities research analysts clearly believe BRP is more favorable than CCL Industries.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BRP
0 Sell rating(s)
11 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.15
CCL Industries
0 Sell rating(s)
0 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
3.00

Summary

BRP and CCL Industries tied by winning 10 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOO vs. The Competition

MetricBRPRecreational Vehicles IndustryCyclical SectorTSE Exchange
Market CapC$3.64BC$1.83BC$3.36BC$5.94B
Dividend Yield1.39%2.88%3.49%6.32%
P/E Ratio18.653.1189.5029.95
Price / Sales0.4222.6367.04752.53
Price / Cash137.60137.6031.0783.71
Price / Book6.733.633.743.96
Net IncomeC$196.05MC$96.40MC$262.99MC$301.32M
7 Day Performance-4.50%5.03%0.15%1.35%
1 Month Performance9.04%2.06%30.38%8.57%
1 Year Performance-46.75%-27.18%2,597.90%14.85%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOO
BRP
3.4551 of 5 stars
C$49.47
-4.8%
C$70.00
+41.5%
-46.7%C$3.64BC$8.58B18.6520,000
CCL.B
CCL Industries
3.3838 of 5 stars
C$78.40
+0.4%
C$89.25
+13.8%
+10.0%C$13.10BC$6.94B20.8521,000
MG
Magna International
N/AC$50.88
+4.9%
N/A-22.2%C$10.29BC$30.04B9.55165,000Dividend Announcement
CTC
Canadian Tire
1.8187 of 5 stars
C$229.00
+0.4%
C$140.00
-38.9%
-2.0%C$8.76BC$11.21B13.1414,322
CTC.A
Canadian Tire
1.6649 of 5 stars
C$159.96
0.0%
C$171.25
+7.1%
+17.5%C$8.35BC$16.35B23.3513,735
ATZ
Aritzia
1.0315 of 5 stars
C$64.61
+9.5%
C$64.50
-0.2%
+90.5%C$7.71BC$2.67B56.778,300
GIL
Gildan Activewear
1.6927 of 5 stars
C$67.73
+3.0%
C$64.00
-5.5%
+38.0%C$7.35BC$2.18B18.1647,000Dividend Announcement
BYD.UN
Boyd Group Income Fund
N/AN/AN/AN/AC$4.01BC$2.19B53.30N/AHigh Trading Volume
LNR
Linamar
1.5805 of 5 stars
C$61.04
+1.7%
C$64.40
+5.5%
-14.4%C$3.74BC$10.59B6.3732,000
BYD
Boyd Group Services
3.3033 of 5 stars
C$212.54
+2.1%
C$271.67
+27.8%
-9.0%C$3.22BC$2.16B78.2815,800Analyst Revision
GC
Great Canadian Gaming
N/AN/AN/AN/AC$2.59BC$228.70M-21.287,900Positive News
High Trading Volume

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This page (TSE:DOO) was last updated on 5/22/2025 by MarketBeat.com Staff
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