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BRP (DOO) Competitors

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C$94.08 +1.13 (+1.22%)
As of 10/24/2025 04:00 PM Eastern

DOO vs. MG, CTC, CCL.B, CCL.A, GIL, ATZ, CTC.A, BYD, LNR, and BYD.UN

Should you be buying BRP stock or one of its competitors? The main competitors of BRP include Magna International (MG), Canadian Tire (CTC), CCL Industries (CCL.B), CCL Industries (CCL.A), Gildan Activewear (GIL), Aritzia (ATZ), Canadian Tire (CTC.A), Boyd Group Services (BYD), Linamar (LNR), and Boyd Group Income Fund (BYD.UN). These companies are all part of the "consumer cyclical" sector.

BRP vs. Its Competitors

Magna International (TSE:MG) and BRP (TSE:DOO) are both consumer cyclical companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation and profitability.

Magna International pays an annual dividend of C$1.92 per share and has a dividend yield of 3.0%. BRP pays an annual dividend of C$0.85 per share and has a dividend yield of 0.9%. Magna International pays out 45.1% of its earnings in the form of a dividend. BRP pays out -170.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Magna International has higher revenue and earnings than BRP. BRP is trading at a lower price-to-earnings ratio than Magna International, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Magna InternationalC$41.61B0.44C$758.25MC$4.2615.19
BRPC$7.75B0.89C$196.05M-C$0.50-188.16

Magna International presently has a consensus target price of C$61.00, suggesting a potential downside of 5.70%. BRP has a consensus target price of C$94.54, suggesting a potential upside of 0.49%. Given BRP's stronger consensus rating and higher possible upside, analysts plainly believe BRP is more favorable than Magna International.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Magna International
1 Sell rating(s)
5 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.83
BRP
0 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
2 Strong Buy rating(s)
2.91

48.2% of Magna International shares are held by institutional investors. Comparatively, 31.4% of BRP shares are held by institutional investors. 6.2% of Magna International shares are held by insiders. Comparatively, 2.9% of BRP shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Magna International has a net margin of 2.52% compared to BRP's net margin of 2.28%. BRP's return on equity of 30.69% beat Magna International's return on equity.

Company Net Margins Return on Equity Return on Assets
Magna International2.52% 9.11% 3.82%
BRP 2.28%30.69%8.04%

Magna International has a beta of 1.958953, suggesting that its stock price is 96% more volatile than the S&P 500. Comparatively, BRP has a beta of 1.118543, suggesting that its stock price is 12% more volatile than the S&P 500.

In the previous week, BRP had 1 more articles in the media than Magna International. MarketBeat recorded 2 mentions for BRP and 1 mentions for Magna International. Magna International's average media sentiment score of 0.58 beat BRP's score of 0.20 indicating that Magna International is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Magna International
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
BRP
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Magna International beats BRP on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DOO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DOO vs. The Competition

MetricBRPRecreational Vehicles IndustryCyclical SectorTSE Exchange
Market CapC$6.88BC$3.45BC$3.91BC$9.66B
Dividend Yield0.94%3.95%3.54%6.50%
P/E Ratio-188.16N/A77.7029.41
Price / Sales0.8924.96230.7210.82
Price / Cash137.60137.6031.1183.29
Price / Book12.806.693.645.78
Net IncomeC$196.05MC$96.40MC$264.31MC$301.20M
7 Day Performance-0.44%-0.09%12.41%0.78%
1 Month Performance11.67%-6.24%9.10%2.38%
1 Year Performance33.50%-17.35%45.27%35.07%

BRP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DOO
BRP
0.5813 of 5 stars
C$94.08
+1.2%
C$94.54
+0.5%
+33.2%C$6.88BC$7.75B-188.1620,000
MG
Magna International
1.6667 of 5 stars
C$62.90
+0.3%
C$61.00
-3.0%
+10.9%C$17.67BC$41.61B14.77165,000
CTC
Canadian Tire
1.2838 of 5 stars
C$250.01
+1.2%
C$140.00
-44.0%
+7.7%C$13.52BC$16.69B18.2814,322News Coverage
CCL.B
CCL Industries
2.6863 of 5 stars
C$76.68
-0.8%
C$91.43
+19.2%
-2.0%C$13.48BC$7.48B17.1921,000
CCL.A
CCL Industries
N/AC$76.30
-0.9%
N/AN/AC$13.31BC$7.48B17.1121,000
GIL
Gildan Activewear
2.2631 of 5 stars
C$84.03
-1.2%
C$73.75
-12.2%
+27.4%C$12.68BC$3.34B26.9347,000News Coverage
Analyst Forecast
ATZ
Aritzia
1.1394 of 5 stars
C$91.42
+1.8%
C$93.91
+2.7%
+117.7%C$10.35BC$3.10B38.098,300
CTC.A
Canadian Tire
2.0187 of 5 stars
C$173.34
+0.1%
C$172.56
-0.5%
+9.2%C$9.62BC$16.69B12.6713,735
BYD
Boyd Group Services
2.4872 of 5 stars
C$210.25
+0.4%
C$261.55
+24.4%
+3.1%C$4.50BC$3.06B553.2915,800News Coverage
Analyst Forecast
Analyst Revision
LNR
Linamar
3.015 of 5 stars
C$73.09
+1.8%
C$83.00
+13.6%
N/AC$4.29BC$10.19B20.7132,000
BYD.UN
Boyd Group Income Fund
N/AN/AN/AN/AC$4.01BC$2.19B53.30N/AHigh Trading Volume

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This page (TSE:DOO) was last updated on 10/25/2025 by MarketBeat.com Staff
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