Propel (PRL) Competitors

goeasy (TSE:GSY) and Propel (TSE:PRL) are both financial services companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, dividends, media sentiment and earnings.

Do insiders and institutionals hold more shares of GSY or PRL?

19.1% of goeasy shares are held by institutional investors. Comparatively, 4.1% of Propel shares are held by institutional investors. 22.1% of goeasy shares are held by insiders. Comparatively, 33.3% of Propel shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Which has higher earnings and valuation, GSY or PRL?

goeasy has higher revenue and earnings than Propel. goeasy is trading at a lower price-to-earnings ratio than Propel, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
goeasy	C$1.42B	2.15	C$277.52M	C$16.45	11.07
Propel	$290.32M	3.49	$32.48M	$1.62	22.52

Is GSY or PRL a better dividend stock?

goeasy pays an annual dividend of C$4.68 per share and has a dividend yield of 2.6%. Propel pays an annual dividend of $0.56 per share and has a dividend yield of 1.5%. goeasy pays out 28.4% of its earnings in the form of a dividend. Propel pays out 34.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. goeasy is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more risk and volatility, GSY or PRL?

goeasy has a beta of 1.87, suggesting that its share price is 87% more volatile than the S&P 500. Comparatively, Propel has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500.

Do analysts prefer GSY or PRL?

goeasy currently has a consensus target price of C$213.00, indicating a potential upside of 16.94%. Given goeasy's higher probable upside, equities research analysts plainly believe goeasy is more favorable than Propel.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
goeasy	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
Propel	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	3 Strong Buy rating(s)	3.50

Is GSY or PRL more profitable?

goeasy has a net margin of 19.49% compared to Propel's net margin of 11.19%. Propel's return on equity of 37.46% beat goeasy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
goeasy	19.49%	25.26%	6.39%
Propel	11.19%	37.46%	14.93%

Does the media prefer GSY or PRL?

In the previous week, Propel had 3 more articles in the media than goeasy. MarketBeat recorded 8 mentions for Propel and 5 mentions for goeasy. goeasy's average media sentiment score of 0.33 beat Propel's score of -0.21 indicating that goeasy is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
goeasy	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Propel	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

goeasy beats Propel on 11 of the 19 factors compared between the two stocks.