Sun Life Financial (SLF) Stock Forecast & Price Target

C$110.60 +1.01 (+0.92%)

As of 08/25/2026 04:19 PM Eastern

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Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
1

Hold
6

Buy
7

Based on 14 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 6 have given a hold rating, 6 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$116.00
4.88% Upside

According to the 14 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$116.00. The highest price target for SLF is C$141.00, while the lowest price target for SLF is C$98.00. The average price target represents a forecasted upside of 4.88% from the current price of C$110.60.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SLF Analyst Ratings Over Time

Type	Current Forecast 8/26/25 to 8/26/26	1 Month Ago 7/27/25 to 7/27/26	3 Months Ago 5/28/25 to 5/28/26	1 Year Ago 8/26/24 to 8/26/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	6 Buy rating(s)	5 Buy rating(s)	4 Buy rating(s)
Hold	6 Hold rating(s)	5 Hold rating(s)	4 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	C$116.00	C$109.36	C$101.60	C$86.67
Forecasted Upside	4.88% Upside	-6.69% Downside	2.45% Upside	6.96% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Finance Companies
Consensus Rating Score	2.50	2.28
Consensus Rating	Moderate Buy	Hold
News Sentiment Rating	Neutral News See Recent SLF News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/10/2026	Scotia Not Rated		Boost Target	Sector Perform	C$110.00 ➝ C$118.00	+2.60%
8/10/2026	Desjardins 4 of 5 stars		Boost Target	Buy	C$120.00 ➝ C$122.00	+6.08%
8/10/2026	Royal Bank Of Canada 3 of 5 stars		Boost Target	Sector Perform	C$98.00 ➝ C$119.00	+3.47%
8/10/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$131.00 ➝ C$141.00	+22.60%
8/7/2026	TD Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	C$121.00 ➝ C$124.00	+9.08%
8/7/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$96.00 ➝ C$98.00	-13.79%
7/23/2026	National Bank Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Outperform	C$108.00 ➝ C$125.00	+9.38%
7/15/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Sector Perform	C$98.00 ➝ C$111.00	-2.71%
7/15/2026	Canadian Imperial Bank of Commerce Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$102.00 ➝ C$116.00	+1.67%
7/13/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Hold	C$111.00	+0.10%
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5/8/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		C$99.00 ➝ C$105.00	+9.99%
2/12/2026	TD Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	C$104.00 ➝ C$102.00	+9.36%
10/16/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
9/4/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
2/13/2025	Cormark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	L. Persaud Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 07:13 AM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 19, 2026. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

The current stock price is around C$101, which reflects a strong performance compared to its 1-year low of C$77.38 and high of C$115.45, indicating potential for growth.
Sun Life Financial Inc. reported earnings per share of C$1.89 for the latest quarter, showcasing solid profitability and effective management.
The company has a return on equity of 12.89%, which suggests efficient use of shareholders' equity to generate profits.
Sun Life Financial Inc. recently increased its quarterly dividend to C$0.96, representing a positive change and a dividend yield of 3.4%, which can provide a steady income stream for investors.
With a net margin of 9.12%, the company demonstrates strong profitability, indicating that it retains a significant portion of revenue as profit after expenses.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

Insider selling has been significant, with insiders selling a total of 380,998 shares valued at over C$38 million in the last three months, which may raise concerns about the company's future prospects.
The payout ratio is currently at 67.04%, indicating that a substantial portion of earnings is being distributed as dividends, which could limit funds available for reinvestment in growth opportunities.
Despite recent earnings, analysts forecast earnings per share of approximately 6.92 for the current fiscal year, which may suggest slower growth compared to previous periods.
Company insiders now own only 0.03% of the stock, which could indicate a lack of confidence in the company's future performance from those who are most familiar with its operations.
Market volatility and economic uncertainties could impact the financial services sector, potentially affecting Sun Life Financial Inc.'s performance and stock price.

SLF Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$116.00, with a high forecast of C$141.00 and a low forecast of C$98.00.

14 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last year. There is currently 1 sell rating, 6 hold ratings, 6 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" SLF shares.

According to analysts, Sun Life Financial's stock has a predicted upside of 4.88% based on their 12-month stock forecasts.

Over the previous 90 days, Sun Life Financial's stock had 1 downgrade by analysts.

Sun Life Financial has been rated by research analysts at Barclays, Canadian Imperial Bank of Commerce, Desjardins, Evercore, Jefferies Financial Group, National Bank Financial, Royal Bank Of Canada, Scotia, Scotiabank, and TD in the past 90 days.

Analysts like Sun Life Financial more than other "finance" companies. The consensus rating for Sun Life Financial is Moderate Buy while the average consensus rating for "finance" companies is Hold. Learn more on how SLF compares to other companies.

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MarketBeat monitors more than a dozen sources for Sun Life Financial analyst ratings, with the most recent rating issued on 8/10/2026.

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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SLF Analyst Ratings Over Time

SLF Analyst Recommendations By Month

SLF Price Targets by Month

Sun Life Financial Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

Sun Life Financial
Bull Case

Sun Life Financial
Bear Case

SLF Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sun Life Financial Recommendations

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Stock Ideas and Recommendations

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Sun Life Financial (SLF) Stock Forecast & Price Target

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

SLF Analyst Ratings Over Time

SLF Analyst Recommendations By Month

SLF Price Targets by Month

Sun Life Financial Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

Sun Life Financial Bull Case

Sun Life Financial Bear Case

SLF Forecast - Frequently Asked Questions

What is Sun Life Financial's forecast for 2026?

Should I buy or sell Sun Life Financial stock right now?

Does Sun Life Financial's stock price have much upside?

Has Sun Life Financial been downgraded by Wall Street analysts recently?

What analysts cover Sun Life Financial?

Do Wall Street analysts like Sun Life Financial more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Sun Life Financial Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Sun Life Financial
Bull Case

Sun Life Financial
Bear Case