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First Heartland Consultants, Inc. Top Holdings and 13F Report (2026)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $1.50 billion in total holdings as of September 30, 2026.
  • First Heartland Consultants, Inc. owns shares of 592 different stocks, but just 126 companies or ETFs make up 80% of its holdings.
  • Approximately 8.77% of the portfolio was purchased this quarter.
  • About 10.47% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 589 new stocks and bought additional shares in 302 stocks.
  • First Heartland Consultants, Inc. sold shares of 210 stocks and completely divested from 42 stocks this quarter.

Largest New Holdings this Quarter

890930209 - TORTOISE CAPITAL SERIES TRUS
$2,642,823 Holding
464287101 - iShares S&P 100 ETF
$2,199,635 Holding
98980L101 - Zoom Communications
$1,869,590 Holding
30233Q108 - EXXONMOBIL HOLDINGS CORP
$1,578,531 Holding
464288240 - iShares MSCI ACWI ex U.S. ETF
$1,504,611 Holding

Largest Purchases this Quarter

iShares MSCI USA Momentum Factor ETF
25,614 shares (about $8.13M)
iShares Russell 2000 ETF
21,353 shares (about $5.93M)
Fidelity Blue Chip Growth ETF
86,115 shares (about $5.44M)
iShares S&P Small-Cap 600 Growth ETF
30,625 shares (about $4.91M)
Vanguard Total Stock Market ETF
11,331 shares (about $4.24M)

Largest Sales this Quarter

PIMCO Multi Sector Bond Active ETF
836,994 shares (about $21.25M)
Capital Group Dividend Value ETF
229,229 shares (about $11.20M)
SPDR SSgA Multi-Asset Real Return ETF
239,218 shares (about $8.66M)
Fidelity Momentum Factor ETF
54,885 shares (about $5.21M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$62,977,361$1,670,255 ▲2.7%701,6194.2%ETF
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$55,676,776$1,370,158 ▲2.5%1,186,6323.7%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$49,295,889$4,095,353 ▲9.1%66,6373.3%ETF
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$39,964,080$1,718,074 ▲4.5%510,4622.7%ETF
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$38,650,950$1,335,837 ▲3.6%769,7862.6%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$32,600,991$889,008 ▲2.8%264,8762.2%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$31,186,852$1,053,187 ▼-3.3%40,8942.1%ETF
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$30,303,514$803,444 ▲2.7%1,115,3302.0%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$29,360,866$1,027,840 ▲3.6%480,3022.0%ETF
Freedom 100 Emerging Markets ETF stock logo
FRDM
Freedom 100 Emerging Markets ETF
$22,335,255$1,116,493 ▼-4.8%319,2571.5%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$19,633,506$952,434 ▼-4.6%138,0111.3%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$19,587,456$2,106,274 ▲12.0%256,3801.3%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$18,316,143$5,933,829 ▲47.9%65,9111.2%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$18,108,584$823,500 ▲4.8%25,8381.2%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$17,587,112$692,044 ▼-3.8%195,1741.2%ETF
TIDAL ETF TR
$17,486,758$447,145 ▼-2.5%628,3421.2%FUNDSTRAT GRANNY
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$17,115,595$1,209,767 ▼-6.6%256,2601.1%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$16,864,492$819,884 ▲5.1%73,8441.1%Technology
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$16,767,666$4,240,474 ▲33.9%44,8051.1%ETF
FIRST TR EXCHANGE-TRADED FD
$16,384,951$3,196,084 ▼-16.3%830,0381.1%CORE INVESTMENT
Apple Inc. stock logo
AAPL
Apple
$16,270,537$458,907 ▼-2.7%48,8571.1%Technology
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$15,346,680$1,628,337 ▲11.9%646,3121.0%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$14,601,000$217,377 ▼-1.5%67,5721.0%ETF
OSCV
Opus Small Cap Value Plus ETF
$13,653,031$326,840 ▲2.5%348,4690.9%ETF
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$13,549,518$8,128,378 ▲149.9%42,6970.9%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$13,330,878$424,366 ▼-3.1%188,7960.9%ETF
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$12,877,963$5,443,329 ▲73.2%203,7330.9%ETF
PGIM Total Return Bond ETF stock logo
PTRB
PGIM Total Return Bond ETF
$12,808,810$497,733 ▲4.0%324,7670.9%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$11,766,332$140,769 ▲1.2%47,2260.8%Consumer Discretionary
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$11,758,186$1,722,410 ▼-12.8%15,3530.8%ETF
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$11,473,765$1,352,063 ▼-10.5%64,7830.8%ETF
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$11,108,161$549,738 ▼-4.7%21,8430.7%ETF
Principal U.S. Small-Cap Multi-Factor ETF stock logo
PSC
Principal U.S. Small-Cap Multi-Factor ETF
$10,449,798$389,634 ▲3.9%156,5990.7%ETF
QSPT
FT Vest Nasdaq-100 Buffer ETF - September
$10,286,669$519,595 ▲5.3%281,4410.7%ETF
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$10,258,564$2,573,959 ▲33.5%126,3370.7%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$10,150,428$2,939,022 ▲40.8%119,4730.7%ETF
FIDELITY COVINGTON TRUST
$9,857,355$1,030,119 ▲11.7%219,2960.7%ENHANCED SMALL
iShares U.S. Equity Factor Rotation Active ETF stock logo
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$9,655,119$110,123 ▼-1.1%139,4040.6%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$9,499,744$589,155 ▲6.6%202,6830.6%ETF
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$9,471,807$1,715,417 ▲22.1%31,0920.6%ETF
Franklin U.S. Treasury Bond ETF stock logo
FLGV
Franklin U.S. Treasury Bond ETF
$9,078,959$368,218 ▲4.2%467,2650.6%ETF
First Trust SMID Cap Rising Dividend Achievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Achievers ETF
$8,719,598$82,296 ▼-0.9%214,8740.6%ETF
TIDAL TRUST III
$8,531,565$759,052 ▼-8.2%289,7950.6%FUNDSTRAT GRANNY
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$8,477,920$879,236 ▲11.6%177,1400.6%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$8,346,103$382,119 ▲4.8%16,2720.6%Technology
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$8,208,436$11,197,869 ▼-57.7%168,0330.5%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$7,979,559$434,274 ▲5.8%119,5260.5%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$7,673,662$1,555,300 ▲25.4%109,3890.5%ETF
FIRST TR EXCHANGE-TRADED FD
$7,336,851$2,631,597 ▼-26.4%368,1310.5%STRUCTURED CR IN
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$7,193,945$694,043 ▼-8.8%27,1570.5%ETF
FIRST TR EXCHANGE TRAD FD VI
$7,123,032$352,162 ▼-4.7%279,0260.5%FT VEST NASDAQ 1
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$7,111,028$560,874 ▲8.6%97,5990.5%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$7,075,626$342,042 ▼-4.6%42,5520.5%ETF
Invesco S&P 500 Momentum ETF stock logo
SPMO
Invesco S&P 500 Momentum ETF
$7,060,218$1,611,733 ▲29.6%46,5780.5%ETF
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$7,033,962$240,228 ▼-3.3%141,1020.5%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$6,966,738$11,941 ▼-0.2%35,5900.5%ETF
iShares MSCI USA Equal Weighted ETF stock logo
EUSA
iShares MSCI USA Equal Weighted ETF
$6,835,428$51,328 ▼-0.7%61,3920.5%ETF
Invesco S&P Emerging Markets Low Volatility ETF stock logo
EELV
Invesco S&P Emerging Markets Low Volatility ETF
$6,730,938$632,230 ▼-8.6%240,7350.4%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$6,629,153$172,244 ▼-2.5%34,2150.4%ETF
INNOVATOR ETFS TRUST
$6,334,305$427,698 ▲7.2%223,5900.4%US SMALL CAP PWR
FIDELITY COVINGTON TRUST
$6,200,228$336,931 ▲5.7%153,5470.4%ENHANCED MID
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$6,116,563$2,059,607 ▼-25.2%47,7480.4%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$6,033,897$42,688 ▼-0.7%26,4320.4%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$6,002,418$1,137,832 ▲23.4%136,1400.4%ETF
CAPITAL GROUP CORE BALANCED
$5,891,908$402,964 ▲7.3%160,3240.4%SHS
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$5,588,744$201,417 ▼-3.5%19,6450.4%ETF
FT Vest Nasdaq-100 Buffer ETF - December stock logo
QDEC
FT Vest Nasdaq-100 Buffer ETF - December
$5,580,203$331,104 ▲6.3%151,2250.4%ETF
Vanguard Emerging Markets Government Bond ETF stock logo
VWOB
Vanguard Emerging Markets Government Bond ETF
$5,342,530$2,113,414 ▲65.4%84,6270.4%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$5,202,705$659,674 ▲14.5%159,9360.3%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$5,152,855$4,910,115 ▲2,022.8%32,1390.3%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$5,135,468$64,735 ▼-1.2%22,0540.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$5,032,182$392,253 ▲8.5%4,3490.3%Healthcare
Schwab U.S. TIPS ETF stock logo
SCHP
Schwab U.S. TIPS ETF
$4,839,184$354,986 ▲7.9%192,5660.3%ETF
WAL-MART STORES INC
$4,751,086$114,935 ▼-2.4%45,7190.3%COM
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$4,572,596$98,988 ▼-2.1%77,0970.3%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$4,429,687$48,074 ▲1.1%118,2200.3%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$4,358,549$270,656 ▼-5.8%10,0970.3%ETF
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$4,315,006$41,344 ▼-0.9%23,2740.3%ETF
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$4,248,847$272,808 ▲6.9%51,2090.3%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$4,226,606$537,064 ▲14.6%89,2440.3%ETF
OACP
OneAscent Core Plus Bond ETF
$4,109,828$1,140,988 ▲38.4%189,9690.3%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$3,877,080$4,532,389 ▼-53.9%7,7860.3%Finance
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$3,819,241$75,028 ▲2.0%39,1960.3%ETF
GJAN
FT Vest U.S. Equity Moderate Buffer ETF - January
$3,762,606$135,898 ▼-3.5%81,6210.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$3,690,676$16,015 ▲0.4%10,8310.2%Communication Services
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$3,648,086$63,151 ▼-1.7%82,1460.2%ETF
FIDELITY WISE ORIGIN BITCOIN
$3,631,419$214,506 ▼-5.6%49,9920.2%SHS
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,612,170$13,361 ▼-0.4%57,5830.2%ETF
Innovator Defined Wealth Shield ETF stock logo
BALT
Innovator Defined Wealth Shield ETF
$3,602,821$103,627 ▼-2.8%103,0850.2%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$3,563,989$107,017 ▲3.1%4,3960.2%Industrials
BNY Mellon Core Bond ETF stock logo
BKAG
BNY Mellon Core Bond ETF
$3,555,918$25,884 ▲0.7%88,7470.2%ETF
TPLC
Timothy Plan US Large/Mid Cap Core ETF
$3,520,750$116,644 ▼-3.2%72,7730.2%ETF
EDIV
SPDR S&P Emerging Markets Dividend ETF
$3,482,829$335,014 ▲10.6%86,7240.2%ETF
NYLIM Merger Arbitrage ETF stock logo
MNA
NYLIM Merger Arbitrage ETF
$3,469,938$523,723 ▲17.8%94,2150.2%ETF
VanEck Semiconductor ETF stock logo
SMH
VanEck Semiconductor ETF
$3,461,273$75,510 ▲2.2%5,6840.2%ETF
ISHARES TR
$3,458,816$3,020 ▲0.1%34,3550.2%0-3 MNTH TREASRY
VanEck IG Floating Rate ETF stock logo
FLTR
VanEck IG Floating Rate ETF
$3,451,064$633,505 ▲22.5%134,8600.2%ETF
Vanguard Mega Cap Growth ETF stock logo
MGK
Vanguard Mega Cap Growth ETF
$3,393,770$244,874 ▲7.8%36,6300.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$3,370,825$289,704 ▲9.4%9,7970.2%Communication Services
First Trust RBA American Industrial Renaissance ETF stock logo
AIRR
First Trust RBA American Industrial Renaissance ETF
$3,293,055$332,537 ▲11.2%31,8970.2%ETF

Showing largest 100 holdings. View all holdings.
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