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First Heartland Consultants, Inc. Top Holdings and 13F Report (2026)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $1.55 billion in total holdings as of June 30, 2026.
  • First Heartland Consultants, Inc. owns shares of 589 different stocks, but just 121 companies or ETFs make up 80% of its holdings.
  • Approximately 12.06% of the portfolio was purchased this quarter.
  • About 4.94% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 523 new stocks and bought additional shares in 294 stocks.
  • First Heartland Consultants, Inc. sold shares of 175 stocks and completely divested from 20 stocks this quarter.

Largest New Holdings this Quarter

74255Y607 - Principal U.S. Small-Cap Multi-Factor ETF
$10,571,925 Holding
46435G102 - iShares Convertible Bond ETF
$3,944,741 Holding
46429B309 - iShares MSCI Indonesia ETF
$1,901,030 Holding
464288885 - iShares MSCI EAFE Growth ETF
$1,642,842 Holding

Largest Purchases this Quarter

Vanguard Growth ETF
168,337 shares (about $14.50M)
Principal U.S. Small-Cap Multi-Factor ETF
150,760 shares (about $10.57M)
iShares Russell 2000 ETF
24,178 shares (about $7.26M)
SPDR Portfolio S&P 500 ETF
78,486 shares (about $6.90M)
iShares U.S. Basic Materials ETF
38,128 shares (about $6.85M)

Largest Sales this Quarter

Opus Small Cap Value Plus ETF
212,027 shares (about $8.95M)
Vanguard Short-Term Bond ETF
101,366 shares (about $7.90M)
BNY Mellon Core Bond ETF
121,839 shares (about $5.11M)
iShares S&P 500 Growth ETF
34,990 shares (about $4.81M)
Freedom 100 Emerging Markets ETF
55,907 shares (about $4.08M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$60,022,978$6,897,346 â–²13.0%683,0113.9%ETF
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$53,403,815$2,777,951 â–²5.5%1,157,4303.5%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$44,994,479$238,592 â–²0.5%61,1012.9%Finance
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$39,599,168$635,996 â–²1.6%488,5172.6%Manufacturing
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$37,448,885$471,197 â–²1.3%743,1812.4%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$31,570,033$3,330,629 â–²11.8%42,2752.0%Finance
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$31,215,563$2,809,363 â–²9.9%1,085,7592.0%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$30,658,159$2,330,659 â–²8.2%257,6532.0%ETF
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$28,175,448$2,715,916 â–²10.7%463,4881.8%ETF
Freedom 100 Emerging Markets ETF stock logo
FRDM
Freedom 100 Emerging Markets ETF
$24,437,243$4,075,620 â–¼-14.3%335,2161.6%ETF
PIMCO Multi Sector Bond Active ETF stock logo
PYLD
PIMCO Multi Sector Bond Active ETF
$23,596,716$27,793 â–²0.1%889,7711.5%ETF
FIRST TR EXCHANGE-TRADED FD
$20,687,057$683,189 â–²3.4%991,9471.3%CORE INVESTMENT
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$19,901,402$4,812,171 â–¼-19.5%144,7061.3%ETF
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$19,577,090$210,919 â–²1.1%397,2621.3%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$18,769,847$2,136,580 â–²12.8%274,3731.2%Finance
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$17,826,658$7,897,422 â–¼-30.7%228,8111.2%ETF
TIDAL ETF TR
$17,817,909$278,104 â–²1.6%644,4091.2%FUNDSTRAT GRANNY
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$17,473,844$14,500,550 â–²487.7%202,8541.1%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$16,938,137$648,323 â–²4.0%24,6631.1%ETF
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$16,454,686$729,258 â–¼-4.2%163,2251.1%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$14,945,281$379,418 â–¼-2.5%68,5781.0%ETF
Apple Inc. stock logo
AAPL
Apple
$14,535,935$374,720 â–¼-2.5%50,2350.9%Computer and Technology
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$14,374,071$163,934 â–²1.2%577,7360.9%ETF
OSCV
Opus Small Cap Value Plus ETF
$14,349,962$8,945,422 â–¼-38.4%340,1270.9%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$14,057,200$606,676 â–¼-4.1%70,2540.9%Computer and Technology
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$13,885,913$16,874 â–²0.1%72,4170.9%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$13,879,907$223,511 â–¼-1.6%194,8060.9%ETF
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$13,387,479$7,264,295 â–²118.6%44,5580.9%Finance
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$13,181,656$3,077,867 â–²30.5%17,6020.9%ETF
PGIM Total Return Bond ETF stock logo
PTRB
PGIM Total Return Bond ETF
$12,941,615$137,523 â–²1.1%312,1470.8%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$12,386,672$901,414 â–²7.8%33,4740.8%ETF
CAPITAL GROUP INTERNATIONAL
$12,134,694$2,454,763 â–¼-16.8%333,4620.8%SHS
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$11,975,197$2,505,368 â–¼-17.3%22,9240.8%Finance
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$11,121,289$36,943 â–¼-0.3%46,6610.7%Retail/Wholesale
Principal U.S. Small-Cap Multi-Factor ETF stock logo
PSC
Principal U.S. Small-Cap Multi-Factor ETF
$10,571,925$10,571,925 â–²New Holding150,7600.7%Manufacturing
FIRST TR EXCHANGE-TRADED FD
$10,338,576$282,745 â–¼-2.7%500,1730.7%STRUCTURED CR IN
SPDR SSgA Multi-Asset Real Return ETF stock logo
RLY
SPDR SSgA Multi-Asset Real Return ETF
$10,254,656$11,388 â–¼-0.1%297,1500.7%ETF
TIDAL TRUST III
$9,921,772$910,754 â–²10.1%315,5780.6%FUNDSTRAT GRANNY
FIDELITY COVINGTON TRUST
$9,843,142$2,942,582 â–²42.6%196,3790.6%ENHANCED SMALL
iShares U.S. Equity Factor Rotation Active ETF stock logo
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$9,589,019$20,199 â–¼-0.2%140,9940.6%ETF
First Trust SMID Cap Rising Dividend Achievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Achievers ETF
$9,357,158$443,781 â–²5.0%216,9020.6%ETF
QSPT
FT Vest Nasdaq-100 Buffer ETF - September
$9,310,119$485,182 â–¼-5.0%267,2250.6%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$9,207,196$206,990 â–²2.3%190,1130.6%ETF
Franklin U.S. Treasury Bond ETF stock logo
FLGV
Franklin U.S. Treasury Bond ETF
$9,091,808$318,051 â–²3.6%448,3140.6%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$8,723,777$2,634,519 â–²43.3%63,8260.6%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$8,450,586$13,511 â–¼-0.2%16,8880.5%Finance
FDMO
Fidelity Momentum Factor ETF
$8,278,007$900,240 â–¼-9.8%83,9810.5%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$8,155,519$699,775 â–²9.4%158,7690.5%Manufacturing
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$7,770,726$204,700 â–²2.7%94,6380.5%Manufacturing
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$7,713,850$654,409 â–²9.3%25,4610.5%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$7,510,599$374,054 â–¼-4.7%29,7770.5%Manufacturing
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$7,327,944$30,554 â–¼-0.4%44,6090.5%ETF
Invesco S&P Emerging Markets Low Volatility ETF stock logo
EELV
Invesco S&P Emerging Markets Low Volatility ETF
$7,321,058$3,240,123 â–²79.4%263,3470.5%ETF
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$7,305,254$162,045 â–²2.3%117,6180.5%ETF
FIRST TR EXCHANGE TRAD FD VI
$7,293,703$79,259 â–²1.1%292,8210.5%FT VEST NASDAQ 1
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$7,275,595$537,539 â–²8.0%145,9210.5%ETF
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$7,256,386$354,356 â–¼-4.7%84,8800.5%ETF
iShares U.S. Basic Materials ETF stock logo
IYM
iShares U.S. Basic Materials ETF
$7,121,923$6,846,124 â–²2,482.3%39,6640.5%ETF
iShares MSCI USA Equal Weighted ETF stock logo
EUSA
iShares MSCI USA Equal Weighted ETF
$7,062,941$116,245 â–²1.7%61,8530.5%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$7,029,939$550,473 â–²8.5%113,0210.5%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$6,895,413$224,348 â–¼-3.2%89,9010.4%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$6,792,224$3,492,610 â–²105.8%35,6510.4%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$6,602,722$85,581 â–¼-1.3%35,1040.4%Manufacturing
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$6,402,698$669,722 â–²11.7%87,2180.4%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$6,169,507$124,281 â–¼-2.0%20,3530.4%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$6,144,905$5,309,949 â–²636.0%52,2970.4%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$6,044,110$776,318 â–¼-11.4%26,6190.4%ETF
INNOVATOR ETFS TRUST
$5,968,113$218,838 â–²3.8%208,4930.4%US SMALL CAP PWR
FIDELITY COVINGTON TRUST
$5,892,338$354,547 â–²6.4%145,2030.4%ENHANCED MID
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$5,856,407$60,336 â–²1.0%17,0830.4%ETF
Invesco S&P 500 Momentum ETF stock logo
SPMO
Invesco S&P 500 Momentum ETF
$5,806,619$316,622 â–²5.8%35,9450.4%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$5,791,902$195,463 â–²3.5%15,5270.4%Computer and Technology
CAPITAL GROUP CORE BALANCED
$5,669,670$127,318 â–²2.3%149,3590.4%SHS
iShares Core Dividend Growth ETF stock logo
DGRO
iShares Core Dividend Growth ETF
$5,386,392$3,605,252 â–²202.4%71,0700.3%ETF
WAL-MART STORES INC
$5,303,443$680,358 â–²14.7%46,8250.3%COM
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$5,284,150$189,531 â–²3.7%22,3320.3%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$5,091,868$1,108,431 â–²27.8%110,3330.3%Manufacturing
FT Vest Nasdaq-100 Buffer ETF - December stock logo
QDEC
FT Vest Nasdaq-100 Buffer ETF - December
$5,065,594$134,499 â–²2.7%142,2520.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$4,809,475$293,846 â–²6.5%4,0100.3%Medical
Schwab U.S. TIPS ETF stock logo
SCHP
Schwab U.S. TIPS ETF
$4,728,660$3,985,892 â–²536.6%178,4400.3%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$4,701,512$55,392 â–¼-1.2%78,7660.3%ETF
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$4,572,768$8,102 â–¼-0.2%10,7240.3%ETF
Caterpillar Inc. stock logo
CAT
Caterpillar
$4,540,631$103,293 â–¼-2.2%4,2640.3%Industrials
Dimensional US High Profitability ETF stock logo
DUHP
Dimensional US High Profitability ETF
$4,444,829$1,831,279 â–²70.1%106,5140.3%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$4,428,525$164,004 â–²3.8%139,6570.3%ETF
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$4,282,975$13,671 â–¼-0.3%23,4970.3%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$4,271,709$167,636 â–²4.1%116,9370.3%ETF
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$4,013,361$346,221 â–²9.4%47,9210.3%ETF
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,983,870$43,495 â–²1.1%57,7960.3%ETF
iShares Convertible Bond ETF stock logo
ICVT
iShares Convertible Bond ETF
$3,944,741$3,944,741 â–²New Holding32,4030.3%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,940,384$1,999,731 â–²103.0%77,9040.3%ETF
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$3,911,837$5,196 â–¼-0.1%83,5680.3%ETF
First Trust RBA American Industrial Renaissance ETF stock logo
AIRR
First Trust RBA American Industrial Renaissance ETF
$3,821,088$122,724 â–²3.3%28,6760.2%Manufacturing
Alphabet Inc. stock logo
GOOG
Alphabet
$3,810,407$749,432 â–²24.5%10,7840.2%Computer and Technology
GJAN
FT Vest U.S. Equity Moderate Buffer ETF - January
$3,807,618$34,173 â–¼-0.9%84,5690.2%ETF
TPLC
Timothy Plan US Large/Mid Cap Core ETF
$3,785,527$198,279 â–²5.5%75,1840.2%ETF
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$3,706,552$76,107 â–²2.1%38,4260.2%ETF
BNY Mellon Core Bond ETF stock logo
BKAG
BNY Mellon Core Bond ETF
$3,695,818$5,111,120 â–¼-58.0%88,1010.2%ETF
VanEck Semiconductor ETF stock logo
SMH
VanEck Semiconductor ETF
$3,646,443$514,175 â–²16.4%5,5600.2%Manufacturing
Innovator Defined Wealth Shield ETF stock logo
BALT
Innovator Defined Wealth Shield ETF
$3,634,334$2,124,261 â–²140.7%106,0500.2%ETF

Showing largest 100 holdings. View all holdings.
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