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First Heartland Consultants, Inc. Top Holdings and 13F Report (2026)

About First Heartland Consultants, Inc.

Investment Activity

  • First Heartland Consultants, Inc. has $1.31 billion in total holdings as of March 31, 2026.
  • First Heartland Consultants, Inc. owns shares of 523 different stocks, but just 113 companies or ETFs make up 80% of its holdings.
  • Approximately 10.91% of the portfolio was purchased this quarter.
  • About 10.34% of the portfolio was sold this quarter.
  • This quarter, First Heartland Consultants, Inc. has purchased 533 new stocks and bought additional shares in 224 stocks.
  • First Heartland Consultants, Inc. sold shares of 220 stocks and completely divested from 56 stocks this quarter.

Largest New Holdings this Quarter

33738D770 - FIRST TR EXCHANGE-TRADED FD
$10,605,905 Holding
316092816 - Fidelity Momentum Factor ETF
$7,458,431 Holding
464287879 - iShares S&P Small-Cap 600 Value ETF
$5,277,066 Holding

Largest Purchases this Quarter

FIRST TR EXCHANGE-TRADED FD
513,852 shares (about $10.61M)
FT Vest Nasdaq-100 Buffer ETF - September
249,555 shares (about $7.64M)
Fidelity Momentum Factor ETF
93,114 shares (about $7.46M)
First Trust Rising Dividend Achievers ETF
95,749 shares (about $6.54M)
TIDAL TRUST III
258,637 shares (about $6.47M)

Largest Sales this Quarter

Fidelity Total Bond ETF
253,107 shares (about $11.55M)
SPDR S&P 500 ETF Trust
13,510 shares (about $8.79M)
Invesco QQQ
13,142 shares (about $7.59M)
WEDBUSH SER TR
243,414 shares (about $6.91M)
FIRST TR EXCHANGE TRAD FD VI
267,952 shares (about $6.43M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofFirst Heartland Consultants, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$46,270,341$1,840,022 4.1%604,5253.5%ETF
Aptus Collared Investment Opportunity ETF stock logo
ACIO
Aptus Collared Investment Opportunity ETF
$46,039,509$1,035,028 2.3%1,097,2233.5%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$35,079,506$7,585,351 -17.8%60,7772.7%Finance
SPDR Portfolio Developed World ex-US ETF stock logo
SPDW
SPDR Portfolio Developed World ex-US ETF
$33,499,360$560,674 1.7%733,8302.6%ETF
First Trust Rising Dividend Achievers ETF stock logo
RDVY
First Trust Rising Dividend Achievers ETF
$32,820,209$6,537,740 24.9%480,6712.5%Manufacturing
Aptus Defined Risk ETF stock logo
DRSK
Aptus Defined Risk ETF
$27,003,190$630,749 2.4%988,0422.1%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$25,889,188$906,734 3.6%330,1772.0%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$24,592,752$8,786,145 -26.3%37,8151.9%Finance
SPDR Portfolio S&P 500 Value ETF stock logo
SPYV
SPDR Portfolio S&P 500 Value ETF
$23,696,333$481,383 2.1%418,8111.8%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$23,309,083$464,584 2.0%238,0661.8%ETF
PIMCO Multi Sector Bond Active ETF stock logo
PYLD
PIMCO Multi Sector Bond Active ETF
$23,284,547$1,156,599 5.2%888,7231.8%ETF
OSCV
Opus Small Cap Value Plus ETF
$21,776,970$327,194 1.5%552,1541.7%ETF
Freedom 100 Emerging Markets ETF stock logo
FRDM
Freedom 100 Emerging Markets ETF
$21,374,896$1,907,451 9.8%391,1231.6%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$20,325,455$3,110,984 -13.3%179,6961.6%ETF
FIRST TR EXCHANGE-TRADED FD
$20,104,581$4,789,800 31.3%959,1881.5%CORE INVESTMENT
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$17,143,035$282,903 1.7%170,4591.3%ETF
Capital Group Dividend Value ETF stock logo
CGDV
Capital Group Dividend Value ETF
$16,717,443$3,249,203 24.1%392,9821.3%ETF
TIDAL ETF TR
$15,141,958$894,886 6.3%634,3511.2%FUNDSTRAT GRANNY
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$15,076,701$863,972 6.1%34,5171.2%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$14,173,145$189,421 1.4%23,7191.1%ETF
First Trust TCW Unconstrained Plus Bond ETF stock logo
UCON
First Trust TCW Unconstrained Plus Bond ETF
$14,147,310$2,020,935 -12.5%571,1471.1%ETF
iShares MSCI Emerging Markets ETF stock logo
EEM
iShares MSCI Emerging Markets ETF
$13,807,976$5,671,957 69.7%243,1411.1%Finance
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$13,796,543$329,615 2.4%70,3191.1%ETF
CAPITAL GROUP INTERNATIONAL
$13,274,428$2,625,060 24.6%400,9191.0%SHS
Apple Inc. stock logo
AAPL
Apple
$13,077,860$585,242 -4.3%51,5301.0%Computer and Technology
SPDR Dow Jones Industrial Average ETF Trust stock logo
DIA
SPDR Dow Jones Industrial Average ETF Trust
$12,839,417$2,171,399 20.4%27,7201.0%Finance
PGIM Total Return Bond ETF stock logo
PTRB
PGIM Total Return Bond ETF
$12,819,533$390,236 3.1%308,8301.0%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$12,781,109$423,619 -3.2%73,2861.0%Computer and Technology
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$12,684,163$162,058 1.3%197,9431.0%ETF
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund stock logo
GRID
First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund
$11,831,574$3,446,629 -22.6%72,3290.9%ETF
SPDR SSgA Multi-Asset Real Return ETF stock logo
RLY
SPDR SSgA Multi-Asset Real Return ETF
$10,753,908$281,826 -2.6%297,4800.8%ETF
FIRST TR EXCHANGE-TRADED FD
$10,605,905$10,605,905 New Holding513,8520.8%STRUCTURED CR IN
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$9,957,357$425,396 -4.1%31,0380.8%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$9,750,389$462,985 -4.5%46,8160.7%Retail/Wholesale
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$8,929,570$1,045,809 13.3%185,8390.7%ETF
BNY Mellon Core Bond ETF stock logo
BKAG
BNY Mellon Core Bond ETF
$8,859,456$156,604 1.8%209,9400.7%ETF
Franklin U.S. Treasury Bond ETF stock logo
FLGV
Franklin U.S. Treasury Bond ETF
$8,838,651$284,590 3.3%432,6310.7%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$8,812,916$2,790,452 46.3%13,4920.7%ETF
QSPT
FT Vest Nasdaq-100 Buffer ETF - September
$8,607,522$7,640,201 789.8%281,1510.7%ETF
iShares U.S. Equity Factor Rotation Active ETF stock logo
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$8,220,326$343,786 -4.0%141,2910.6%ETF
First Trust SMID Cap Rising Dividend Achievers ETF stock logo
SDVY
First Trust SMID Cap Rising Dividend Achievers ETF
$8,146,835$1,011,774 -11.0%206,6150.6%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$8,105,668$41,690 0.5%16,9150.6%Finance
iShares 1-3 Year Treasury Bond ETF stock logo
SHY
iShares 1-3 Year Treasury Bond ETF
$7,608,413$5,694,853 297.6%92,1450.6%Manufacturing
FDMO
Fidelity Momentum Factor ETF
$7,458,431$7,458,431 New Holding93,1140.6%ETF
First Trust Managed Municipal ETF stock logo
FMB
First Trust Managed Municipal ETF
$7,353,096$754,682 11.4%145,1460.6%Manufacturing
TIDAL TRUST III
$7,168,116$6,468,511 924.6%286,6100.5%FUNDSTRAT GRANNY
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$7,164,330$595,214 9.1%92,8260.5%ETF
FIRST TR EXCHANGE TRAD FD VI
$6,949,946$6,429,562 -48.1%289,6390.5%FT VEST NASDAQ 1
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$6,864,734$302,041 4.6%89,0250.5%ETF
US Treasury 3 Month Bill ETF stock logo
TBIL
US Treasury 3 Month Bill ETF
$6,738,059$946,390 16.3%135,1400.5%ETF
Pacer US Cash Cows 100 ETF stock logo
COWZ
Pacer US Cash Cows 100 ETF
$6,516,914$661,695 11.3%104,1710.5%ETF
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$6,380,119$31,904 0.5%44,7950.5%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$6,342,523$442,782 -6.5%30,0380.5%ETF
iShares MSCI USA Equal Weighted ETF stock logo
EUSA
iShares MSCI USA Equal Weighted ETF
$6,191,178$169,040 2.8%60,8350.5%ETF
Fidelity Blue Chip Growth ETF stock logo
FBCG
Fidelity Blue Chip Growth ETF
$5,764,251$1,011,422 -14.9%115,0090.4%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$5,750,940$118,119 -2.0%78,0950.4%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$5,671,115$177,789 -3.0%31,2600.4%Manufacturing
Microsoft Corporation stock logo
MSFT
Microsoft
$5,553,817$136,597 -2.4%15,0030.4%Computer and Technology
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$5,536,716$1,435,207 -20.6%23,3010.4%ETF
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$5,515,531$95,237 -1.7%35,5590.4%Manufacturing
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$5,438,113$191,459 3.6%20,7630.4%ETF
INNOVATOR ETFS TRUST
$5,384,454$251,009 4.9%200,8480.4%US SMALL CAP PWR
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$5,277,066$5,277,066 New Holding44,5510.4%ETF
FIDELITY COVINGTON TRUST
$5,231,536$374,794 -6.7%137,6720.4%ENHANCED SMALL
WAL-MART STORES INC
$5,072,870$97,933 -1.9%40,8180.4%COM
iShares Russell 2000 ETF stock logo
IWM
iShares Russell 2000 ETF
$5,054,261$3,987,609 -44.1%20,3800.4%Finance
CAPITAL GROUP CORE BALANCED
$5,024,021$429,746 9.4%146,0050.4%SHS
FIDELITY COVINGTON TRUST
$4,907,317$1,424,807 -22.5%136,4660.4%ENHANCED MID
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$4,630,545$50,755 -1.1%21,5310.4%ETF
FT Vest Nasdaq-100 Buffer ETF - December stock logo
QDEC
FT Vest Nasdaq-100 Buffer ETF - December
$4,356,424$221,982 5.4%138,4750.3%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$4,307,474$168,637 4.1%79,6940.3%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$4,125,990$264,676 6.9%134,4850.3%ETF
Invesco S&P Emerging Markets Low Volatility ETF stock logo
EELV
Invesco S&P Emerging Markets Low Volatility ETF
$4,122,032$891,905 27.6%146,7960.3%ETF
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$4,057,400$399,572 10.9%16,9070.3%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$3,999,593$280,255 -6.5%57,3420.3%ETF
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$3,986,890$51,871 1.3%86,3150.3%Manufacturing
iShares Russell 3000 ETF stock logo
IWV
iShares Russell 3000 ETF
$3,982,369$48,190 -1.2%10,7430.3%ETF
Vanguard Long-Term Bond ETF stock logo
BLV
Vanguard Long-Term Bond ETF
$3,931,807$353,048 9.9%57,1650.3%ETF
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$3,928,743$332,689 9.3%83,6790.3%ETF
Invesco S&P 500 Momentum ETF stock logo
SPMO
Invesco S&P 500 Momentum ETF
$3,810,100$3,671,643 -49.1%33,9850.3%ETF
FT Vest Laddered Buffer ETF stock logo
BUFR
FT Vest Laddered Buffer ETF
$3,793,992$13,576 -0.4%112,3480.3%ETF
iShares Dow Jones U.S. ETF stock logo
IYY
iShares Dow Jones U.S. ETF
$3,734,945$59,893 -1.6%23,5720.3%ETF
iShares U.S. Financials ETF stock logo
IYF
iShares U.S. Financials ETF
$3,663,569$82,597 -2.2%31,1370.3%ETF
GJAN
FT Vest U.S. Equity Moderate Buffer ETF - January
$3,576,096$3,576,096 New Holding85,3280.3%ETF
iShares MSCI USA Min Vol Factor ETF stock logo
USMV
iShares MSCI USA Min Vol Factor ETF
$3,490,449$643,336 22.6%37,6370.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$3,463,194$31,275 0.9%3,7650.3%Medical
TPLC
Timothy Plan US Large/Mid Cap Core ETF
$3,308,655$19,923 0.6%71,2460.3%ETF
Vanguard FTSE All-World ex-US ETF stock logo
VEU
Vanguard FTSE All-World ex-US ETF
$3,288,404$442,339 15.5%43,7870.3%ETF
DNP Select Income Fund Inc. stock logo
DNP
DNP Select Income Fund
$3,288,182$16,222 -0.5%319,2410.3%Finance
iShares MSCI EAFE ETF stock logo
EFA
iShares MSCI EAFE ETF
$3,248,370$4,571,845 -58.5%33,4440.2%Finance
FIDELITY WISE ORIGIN BITCOIN
$3,108,225$59,266 1.9%52,6550.2%SHS
WisdomTree International LargeCap Dividend Fund stock logo
DOL
WisdomTree International LargeCap Dividend Fund
$3,096,399$1,909,822 -38.1%45,5440.2%Finance
Caterpillar Inc. stock logo
CAT
Caterpillar
$3,089,449$171,439 5.9%4,3610.2%Industrials
First Trust RBA American Industrial Renaissance ETF stock logo
AIRR
First Trust RBA American Industrial Renaissance ETF
$3,074,753$275,404 9.8%27,7550.2%Manufacturing
JPMorgan Active Value ETF stock logo
JAVA
JPMorgan Active Value ETF
$2,818,255$186,908 -6.2%39,2790.2%ETF
EDIV
SPDR S&P Emerging Markets Dividend ETF
$2,808,923$1,345,044 -32.4%71,1480.2%ETF
VanEck IG Floating Rate ETF stock logo
FLTR
VanEck IG Floating Rate ETF
$2,678,423$170,206 6.8%105,1190.2%ETF
AST SpaceMobile, Inc. stock logo
ASTS
AST SpaceMobile
$2,673,552$50,385 1.9%32,2620.2%Computer and Technology
First Trust Dorsey Wright Focus 5 ETF stock logo
FV
First Trust Dorsey Wright Focus 5 ETF
$2,605,4000.0%43,1090.2%Manufacturing
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,555,968$2,705,288 -51.4%8,4560.2%ETF

Showing largest 100 holdings. View all holdings.
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