Holland Advisory Services, Inc. Top Holdings and 13F Report (2025) About Holland Advisory Services, Inc.Investment ActivityHolland Advisory Services, Inc. has $72.81 million in total holdings as of September 30, 2025.Holland Advisory Services, Inc. owns shares of 45 different stocks, but just 10 companies or ETFs make up 80% of its holdings.Approximately 1.50% of the portfolio was purchased this quarter.About 1.48% of the portfolio was sold this quarter.This quarter, Holland Advisory Services, Inc. has purchased 42 new stocks and bought additional shares in 21 stocks.Holland Advisory Services, Inc. sold shares of 9 stocks and completely divested from 0 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $21,728,092iShares Core S&P Mid-Cap ETF $17,152,070iShares Core S&P Small-Cap ETF $9,130,725Vanguard Total Stock Market ETF $2,553,410Apple $1,972,811 Largest New Holdings this Quarter 437076102 - Home Depot $219,867 Holding842587107 - Southern $205,759 Holding682680103 - ONEOK $202,178 Holding Largest Purchases this Quarter iShares Core S&P Small-Cap ETF 2,695 shares (about $320.24K)Home Depot 543 shares (about $219.87K)Southern 2,171 shares (about $205.76K)ONEOK 2,771 shares (about $202.18K)Microsoft 210 shares (about $108.76K) Largest Sales this Quarter iShares Core S&P 500 ETF 966 shares (about $646.54K)iShares Core S&P Mid-Cap ETF 3,756 shares (about $245.12K)Carnival 2,227 shares (about $64.38K)Apple 127 shares (about $32.34K)International Business Machines 102 shares (about $28.79K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHolland Advisory Services, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$21,728,092$646,542 ▼-2.9%32,46429.8%ETFIJHiShares Core S&P Mid-Cap ETF$17,152,070$245,116 ▼-1.4%262,82723.6%ETFIJRiShares Core S&P Small-Cap ETF$9,130,725$320,245 ▲3.6%76,83912.5%ETFVTIVanguard Total Stock Market ETF$2,553,410$22,971 ▼-0.9%7,7813.5%ETFAAPLApple$1,972,811$32,337 ▼-1.6%7,7482.7%Computer and TechnologyMSFTMicrosoft$1,718,363$108,757 ▲6.8%3,3182.4%Computer and TechnologyIWPiShares Russell Mid-Cap Growth ETF$1,263,455$6,124 ▼-0.5%8,8721.7%ETFPMPhilip Morris International$1,225,188$9,407 ▼-0.8%7,5541.7%Consumer StaplesJPMJPMorgan Chase & Co.$1,174,278$631 ▲0.1%3,7231.6%FinanceIEFAiShares Core MSCI EAFE ETF$957,0120.0%10,9611.3%ETFMCDMcDonald's$762,490$304 ▲0.0%2,5091.0%Retail/WholesaleWMTWalmart$724,590$103 ▲0.0%7,0311.0%Retail/WholesaleBROBrown & Brown$693,197$938 ▲0.1%7,3911.0%FinanceQQQInvesco QQQ$645,3980.0%1,0750.9%FinanceXOMExxon Mobil$592,292$338 ▲0.1%5,2530.8%EnergyPGProcter & Gamble$574,291$307 ▲0.1%3,7380.8%Consumer StaplesVTVVanguard Value ETF$564,064$3,170 ▲0.6%3,0250.8%ETFMOAltria Group$509,3540.0%7,7100.7%Consumer StaplesIVWiShares S&P 500 Growth ETF$493,138$604 ▲0.1%4,0850.7%ETFMDLZMondelez International$479,628$750 ▲0.2%7,6780.7%Consumer StaplesJNJJohnson & Johnson$435,368$185 ▲0.0%2,3480.6%MedicalIWSiShares Russell Mid-Cap Value ETF$434,885$1,816 ▲0.4%3,1140.6%ETFCVXChevron$421,319$155 ▲0.0%2,7130.6%EnergyCATCaterpillar$412,3590.0%8640.6%IndustrialsDELLDell Technologies$400,100$1,560 ▲0.4%2,8220.5%Computer and TechnologyAMGNAmgen$396,872$17,218 ▲4.5%1,4060.5%MedicalVIGVanguard Dividend Appreciation ETF$384,1060.0%1,7800.5%ETFNVDANVIDIA$376,3180.0%2,0170.5%Computer and TechnologyIBMInternational Business Machines$351,925$28,786 ▼-7.6%1,2470.5%Computer and TechnologyXLFFinancial Select Sector SPDR Fund$343,1520.0%6,3700.5%ETFHUBBHubbell$329,9310.0%7670.5%IndustrialsCCLCarnival$321,877$64,381 ▼-16.7%11,1340.4%Consumer DiscretionaryIWOiShares Russell 2000 Growth ETF$321,634$320 ▲0.1%1,0050.4%ETFVBRVanguard Small-Cap Value ETF$294,584$1,253 ▲0.4%1,4110.4%ETFDISWalt Disney$291,205$115 ▲0.0%2,5430.4%Consumer DiscretionaryCSCOCisco Systems$287,566$6,226 ▲2.2%4,2030.4%Computer and TechnologyVVisa$281,4640.0%8240.4%Business ServicesPNWPinnacle West Capital$266,8280.0%2,9760.4%UtilitiesMMM3M$246,1320.0%1,5860.3%Multi-Sector ConglomeratesCMCSAComcast$232,8000.0%7,4090.3%Consumer DiscretionaryBACBank of America$226,991$206 ▲0.1%4,4000.3%FinanceHDHome Depot$219,867$219,867 ▲New Holding5430.3%Retail/WholesaleIJJiShares S&P Mid-Cap 400 Value ETF$210,662$23,868 ▼-10.2%1,6240.3%ETFSOSouthern$205,759$205,759 ▲New Holding2,1710.3%UtilitiesOKEONEOK$202,178$202,178 ▲New Holding2,7710.3%EnergyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
