Holland Advisory Services, Inc. Top Holdings and 13F Report (2025) About Holland Advisory Services, Inc.Investment ActivityHolland Advisory Services, Inc. has $68.47 million in total holdings as of June 30, 2025.Holland Advisory Services, Inc. owns shares of 42 different stocks, but just 10 companies or ETFs make up 80% of its holdings.Approximately 3.78% of the portfolio was purchased this quarter.About 7.08% of the portfolio was sold this quarter.This quarter, Holland Advisory Services, Inc. has purchased 43 new stocks and bought additional shares in 23 stocks.Holland Advisory Services, Inc. sold shares of 6 stocks and completely divested from 4 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $20,756,702iShares Core S&P Mid-Cap ETF $16,533,505iShares Core S&P Small-Cap ETF $8,103,185Vanguard Total Stock Market ETF $2,386,292Apple $1,615,692 Largest New Holdings this Quarter 723484101 - Pinnacle West Capital $266,263 Holding88579Y101 - 3M $241,469 Holding060505104 - Bank of America $208,029 Holding Largest Purchases this Quarter iShares Core S&P Small-Cap ETF 11,689 shares (about $1.28M)Pinnacle West Capital 2,976 shares (about $266.26K)Microsoft 522 shares (about $259.64K)3M 1,586 shares (about $241.47K)Chevron 1,501 shares (about $214.92K) Largest Sales this Quarter Exxon Mobil 597 shares (about $64.36K)iShares Core S&P Mid-Cap ETF 867 shares (about $53.77K)International Business Machines 96 shares (about $28.31K)Vanguard Total Stock Market ETF 90 shares (about $27.36K)iShares Russell Mid-Cap Growth ETF 67 shares (about $9.29K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHolland Advisory Services, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$20,756,702$22,352 ▲0.1%33,43030.3%ETFIJHiShares Core S&P Mid-Cap ETF$16,533,505$53,771 ▼-0.3%266,58324.1%ETFIJRiShares Core S&P Small-Cap ETF$8,103,185$1,277,489 ▲18.7%74,14411.8%ETFVTIVanguard Total Stock Market ETF$2,386,292$27,355 ▼-1.1%7,8513.5%ETFAAPLApple$1,615,692$5,540 ▲0.3%7,8752.4%Computer and TechnologyMSFTMicrosoft$1,545,899$259,639 ▲20.2%3,1082.3%Computer and TechnologyPMPhilip Morris International$1,386,348$1,275 ▲0.1%7,6122.0%Consumer StaplesIWPiShares Russell Mid-Cap Growth ETF$1,236,343$9,292 ▼-0.7%8,9151.8%ETFJPMJPMorgan Chase & Co.$1,078,780$580 ▲0.1%3,7211.6%FinanceIEFAiShares Core MSCI EAFE ETF$915,031$29,051 ▲3.3%10,9611.3%ETFBROBrown & Brown$818,353$887 ▲0.1%7,3811.2%FinanceMCDMcDonald's$732,8630.0%2,5081.1%Retail/WholesaleWMTWalmart$687,410$98 ▲0.0%7,0301.0%Retail/WholesalePGProcter & Gamble$595,268$159 ▲0.0%3,7360.9%Consumer StaplesQQQInvesco QQQ$593,013$55,164 ▲10.3%1,0750.9%FinanceXOMExxon Mobil$565,962$64,358 ▼-10.2%5,2500.8%EnergyVTVVanguard Value ETF$531,6990.0%3,0080.8%ETFMDLZMondelez International$516,971$809 ▲0.2%7,6660.8%Consumer StaplesMOAltria Group$452,0650.0%7,7100.7%Consumer StaplesIVWiShares S&P 500 Growth ETF$449,238$440 ▲0.1%4,0800.7%ETFIWSiShares Russell Mid-Cap Value ETF$409,784$1,586 ▲0.4%3,1010.6%ETFIBMInternational Business Machines$397,762$28,306 ▼-6.6%1,3490.6%Computer and TechnologyCVXChevron$388,314$214,919 ▲123.9%2,7120.6%EnergyCCLCarnival$375,704$422 ▼-0.1%13,3610.5%Consumer DiscretionaryAMGNAmgen$375,638$559 ▲0.1%1,3450.5%MedicalVIGVanguard Dividend Appreciation ETF$364,3130.0%1,7800.5%ETFJNJJohnson & Johnson$358,486$153 ▲0.0%2,3470.5%MedicalDELLDell Technologies$344,650$3,065 ▲0.9%2,8110.5%Computer and TechnologyCATCaterpillar$335,360$388 ▲0.1%8640.5%IndustrialsXLFFinancial Select Sector SPDR Fund$333,5970.0%6,3700.5%ETFNVDANVIDIA$318,6340.0%2,0170.5%Computer and TechnologyDISWalt Disney$315,2620.0%2,5420.5%Consumer DiscretionaryHUBBHubbell$313,1390.0%7670.5%IndustrialsVVisa$292,7260.0%8240.4%Business ServicesIWOiShares Russell 2000 Growth ETF$286,955$286 ▲0.1%1,0040.4%ETFCSCOCisco Systems$285,263$624 ▲0.2%4,1120.4%Computer and TechnologyVBRVanguard Small-Cap Value ETF$273,9880.0%1,4050.4%ETFPNWPinnacle West Capital$266,263$266,263 ▲New Holding2,9760.4%UtilitiesCMCSAComcast$264,418$36 ▲0.0%7,4090.4%Consumer DiscretionaryMMM3M$241,469$241,469 ▲New Holding1,5860.4%Multi-Sector ConglomeratesIJJiShares S&P Mid-Cap 400 Value ETF$223,474$865 ▲0.4%1,8080.3%ETFBACBank of America$208,029$208,029 ▲New Holding4,3960.3%FinancePTLCPacer Trendpilot US Large Cap ETF$0$3,395,402 ▼-100.0%00.0%ETFCOWZPacer US Cash Cows 100 ETF$0$820,180 ▼-100.0%00.0%ETFFIFiserv$0$223,856 ▼-100.0%00.0%Business ServicesOKEONEOK$0$223,767 ▼-100.0%00.0%EnergyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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