Holland Advisory Services, Inc. Top Holdings and 13F Report (2026) About Holland Advisory Services, Inc.Investment ActivityHolland Advisory Services, Inc. has $74.65 million in total holdings as of March 31, 2026.Holland Advisory Services, Inc. owns shares of 47 different stocks, but just 11 companies or ETFs make up 80% of its holdings.Approximately 2.45% of the portfolio was purchased this quarter.About 1.15% of the portfolio was sold this quarter.This quarter, Holland Advisory Services, Inc. has purchased 45 new stocks and bought additional shares in 22 stocks.Holland Advisory Services, Inc. sold shares of 10 stocks and completely divested from 2 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $21,494,998iShares Core S&P Mid-Cap ETF $17,874,657iShares Core S&P Small-Cap ETF $9,868,241Vanguard Total Stock Market ETF $2,465,894Apple $1,941,897 Largest New Holdings this Quarter 315948109 - FIDELITY WISE ORIGIN BITCOIN $1,007,052 Holding89417E109 - Travelers Companies $250,845 Holding767204100 - Rio Tinto $215,428 Holding46090E103 - Invesco QQQ $205,026 Holding Largest Purchases this Quarter FIDELITY WISE ORIGIN BITCOIN 17,060 shares (about $1.01M)Travelers Companies 860 shares (about $250.85K)Rio Tinto 2,309 shares (about $215.43K)Invesco QQQ 355 shares (about $205.03K)JPMorgan Chase & Co. 263 shares (about $77.37K) Largest Sales this Quarter iShares Core S&P Mid-Cap ETF 3,121 shares (about $210.76K)Philip Morris International 594 shares (about $98.22K)iShares Core S&P Small-Cap ETF 403 shares (about $50.10K)Brown & Brown 637 shares (about $41.54K)Vanguard Value ETF 91 shares (about $17.85K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHolland Advisory Services, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$21,494,998$37,886 ▲0.2%32,90728.8%ETFIJHiShares Core S&P Mid-Cap ETF$17,874,657$210,761 ▼-1.2%264,69223.9%ETFIJRiShares Core S&P Small-Cap ETF$9,868,241$50,097 ▼-0.5%79,38413.2%ETFVTIVanguard Total Stock Market ETF$2,465,894$8,662 ▼-0.4%7,6863.3%ETFAAPLApple$1,941,897$508 ▲0.0%7,6522.6%Computer and TechnologyMSFTMicrosoft$1,229,690$740 ▲0.1%3,3221.6%Computer and TechnologyPMPhilip Morris International$1,152,829$98,219 ▼-7.9%6,9721.5%Consumer StaplesJPMJPMorgan Chase & Co.$1,136,124$77,369 ▲7.3%3,8621.5%FinanceIWPiShares Russell Mid-Cap Growth ETF$1,130,665$384 ▲0.0%8,8251.5%ETFFIDELITY WISE ORIGIN BITCOIN$1,007,052$1,007,052 ▲New Holding17,0601.3%SHSIEFAiShares Core MSCI EAFE ETF$988,854$13,579 ▼-1.4%10,9231.3%ETFWALMART INC$869,123$4,723 ▼-0.5%6,9931.2%COMXOMExxonMobil$832,6910.0%4,9081.1%EnergyMCDMcDonald's$775,582$4,350 ▼-0.6%2,4961.0%Retail/WholesaleCATCaterpillar$612,583$708 ▲0.1%8650.8%IndustrialsJNJJohnson & Johnson$593,682$19,553 ▲3.4%2,4290.8%MedicalVTVVanguard Value ETF$575,953$17,851 ▼-3.0%2,9360.8%ETFCVXChevron$543,5150.0%2,6270.7%EnergyPGProcter & Gamble$540,261$144 ▲0.0%3,7400.7%Consumer StaplesAMGNAmgen$518,093$1,056 ▲0.2%1,4720.7%MedicalMOAltria Group$508,8140.0%7,7100.7%Consumer StaplesDELLDell Technologies$465,115$2,134 ▲0.5%2,8340.6%Computer and TechnologyIVWiShares S&P 500 Growth ETF$462,950$452 ▲0.1%4,0930.6%ETFMDLZMondelez International$444,268$922 ▲0.2%7,7080.6%Consumer StaplesBROBrown & Brown$419,118$41,540 ▼-9.0%6,4270.6%FinanceIWSiShares Russell Mid-Cap Value ETF$407,612$874 ▲0.2%2,7970.5%ETFVIGVanguard Dividend Appreciation ETF$382,8070.0%1,7800.5%ETFHUBBHubbell$376,2640.0%7670.5%IndustrialsNVDANVIDIA$351,7890.0%2,0170.5%Computer and TechnologyCSCOCisco Systems$333,506$1,086 ▲0.3%4,2980.4%Computer and TechnologyIWOiShares Russell 2000 Growth ETF$316,174$314 ▲0.1%1,0080.4%ETFXLFFinancial Select Sector SPDR Fund$314,4870.0%6,3700.4%ETFVBRVanguard Small-Cap Value ETF$308,452$652 ▲0.2%1,4200.4%ETFPNWPinnacle West Capital$299,8320.0%2,9760.4%UtilitiesIBMInternational Business Machines$284,965$1,454 ▲0.5%1,1760.4%Computer and TechnologyMRKMerck & Co., Inc.$283,9260.0%2,3600.4%MedicalCCLCarnival$270,122$1,191 ▲0.4%10,4370.4%Consumer DiscretionaryTRVTravelers Companies$250,845$250,845 ▲New Holding8600.3%FinanceVVisa$249,2120.0%8250.3%Business ServicesDISWalt Disney$240,350$4,722 ▼-1.9%2,4940.3%Consumer DiscretionaryMMM3M$230,3500.0%1,5860.3%Multi-Sector ConglomeratesSOSouthern$229,839$2,413 ▲1.1%2,3810.3%UtilitiesIJJiShares S&P Mid-Cap 400 Value ETF$215,430$132 ▲0.1%1,6260.3%ETFRIORio Tinto$215,428$215,428 ▲New Holding2,3090.3%Basic MaterialsBACBank of America$214,857$195 ▲0.1%4,4070.3%FinanceCMCSAComcast$212,758$29 ▲0.0%7,4110.3%Consumer DiscretionaryQQQInvesco QQQ$205,026$205,026 ▲New Holding3550.3%FinanceDIASPDR Dow Jones Industrial Average ETF Trust$0$205,058 ▼-100.0%00.0%FinanceBARRICK MNG CORP$0$202,561 ▼-100.0%00.0%COM SHSShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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