Proffitt & Goodson Inc Top Holdings and 13F Report (2025) About Proffitt & Goodson IncInvestment ActivityProffitt & Goodson Inc has $607.64 million in total holdings as of March 31, 2025.Proffitt & Goodson Inc owns shares of 259 different stocks, but just 18 companies or ETFs make up 80% of its holdings.Approximately 6.18% of the portfolio was purchased this quarter.About 4.54% of the portfolio was sold this quarter.This quarter, Proffitt & Goodson Inc has purchased 255 new stocks and bought additional shares in 71 stocks.Proffitt & Goodson Inc sold shares of 57 stocks and completely divested from 16 stocks this quarter.Largest Holdings Vanguard FTSE Developed Markets ETF $57,570,843Vanguard S&P 500 ETF $57,391,040Vanguard Intermediate-Term Treasury Index ETF $56,636,178SPDR S&P 500 ETF Trust $55,211,859Vanguard Total Stock Market ETF $47,932,914 Largest New Holdings this Quarter 70450Y103 - PayPal $534,789 Holding381430529 - Goldman Sachs Access Treasury 0-1 Year ETF $295,031 Holding92206C870 - Vanguard Intermediate-Term Corporate Bond ETF $62,138 Holding921908844 - Vanguard Dividend Appreciation ETF $38,023 Holding427866108 - Hershey $28,220 Holding Largest Purchases this Quarter Vanguard Intermediate-Term Treasury Index ETF 289,047 shares (about $17.17M)Vanguard S&P 500 ETF 5,613 shares (about $2.88M)Vanguard Mortgage-Backed Securities ETF 58,048 shares (about $2.69M)Vanguard Short-Term Corporate Bond ETF 32,519 shares (about $2.57M)Vanguard FTSE Developed Markets ETF 37,906 shares (about $1.93M) Largest Sales this Quarter iShares 5-10 Year Investment Grade Corporate Bond ETF 155,820 shares (about $8.18M)SPDR Portfolio Intermediate Term Corporate Bond ETF 135,275 shares (about $4.50M)iShares Core S&P Small-Cap ETF 24,300 shares (about $2.54M)iShares Russell 2000 ETF 11,558 shares (about $2.31M)Vanguard Small-Cap ETF 5,823 shares (about $1.29M) Sector Allocation Over TimeMap of 500 Largest Holdings ofProffitt & Goodson Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorVEAVanguard FTSE Developed Markets ETF$57,570,843$1,926,763 ▲3.5%1,132,6159.5%ETFVOOVanguard S&P 500 ETF$57,391,040$2,884,584 ▲5.3%111,6759.4%ETFVGITVanguard Intermediate-Term Treasury Index ETF$56,636,178$17,169,392 ▲43.5%953,4719.3%ETFSPYSPDR S&P 500 ETF Trust$55,211,859$1,114,866 ▼-2.0%98,7009.1%FinanceVTIVanguard Total Stock Market ETF$47,932,914$452,661 ▼-0.9%174,4037.9%ETFVCSHVanguard Short-Term Corporate Bond ETF$41,474,287$2,567,050 ▲6.6%525,3906.8%ETFVWOVanguard FTSE Emerging Markets ETF$25,283,888$397,020 ▲1.6%558,6374.2%ETFSPDWSPDR Portfolio Developed World ex-US ETF$20,594,589$270,963 ▼-1.3%565,6303.4%ETFXLREReal Estate Select Sector SPDR Fund$19,123,065$509,398 ▲2.7%456,9433.1%ETFIGIBiShares 5-10 Year Investment Grade Corporate Bond ETF$18,589,034$8,183,666 ▼-30.6%353,9423.1%ManufacturingVMBSVanguard Mortgage-Backed Securities ETF$17,146,880$2,688,203 ▲18.6%370,2632.8%ETFSCHPSchwab U.S. TIPS ETF$13,875,913$1,073,825 ▲8.4%516,0252.3%ETFIJRiShares Core S&P Small-Cap ETF$13,398,868$2,541,051 ▼-15.9%128,1332.2%ETFIJHiShares Core S&P Mid-Cap ETF$10,019,571$412,943 ▲4.3%171,7151.6%ETFIWRiShares Russell Mid-Cap ETF$9,899,937$406,975 ▼-3.9%116,3741.6%ETFIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$9,535,478$82,221 ▼-0.9%182,0791.6%ManufacturingVVVanguard Large-Cap ETF$8,822,041$203,054 ▼-2.2%34,3231.5%ETFIEIiShares 3-7 Year Treasury Bond ETF$7,624,197$299,827 ▲4.1%64,5381.3%ETFBNDVanguard Total Bond Market ETF$5,449,329$178,484 ▲3.4%74,1910.9%ETFAAPLApple$4,460,287$310,532 ▲7.5%20,0800.7%Computer and TechnologyMBBiShares MBS ETF$4,146,577$82,339 ▼-1.9%44,2160.7%ETFMSFTMicrosoft$4,084,244$38,290 ▼-0.9%10,8800.7%Computer and TechnologySPEMSPDR Portfolio Emerging Markets ETF$3,951,213$212,126 ▼-5.1%100,3610.7%ETFIWMiShares Russell 2000 ETF$3,549,127$2,305,706 ▼-39.4%17,7910.6%FinanceNVDANVIDIA$3,080,919$799,628 ▲35.1%28,4270.5%Computer and TechnologyVXUSVanguard Total International Stock ETF$2,936,896$104,204 ▲3.7%47,2930.5%ETFAMZNAmazon.com$2,907,934$64,498 ▼-2.2%15,2840.5%Retail/WholesaleBSVVanguard Short-Term Bond ETF$2,887,515$118,359 ▲4.3%36,8870.5%ETFSPIBSPDR Portfolio Intermediate Term Corporate Bond ETF$2,266,703$4,496,543 ▼-66.5%68,1920.4%ETFGVIiShares Intermediate Government/Credit Bond ETF$2,116,796$58,735 ▲2.9%19,9660.3%ETFESGVVanguard ESG US Stock ETF$2,026,880$810,341 ▲66.6%20,6930.3%ETFXLVHealth Care Select Sector SPDR Fund$1,994,497$272,747 ▼-12.0%13,6600.3%ETFGOOGLAlphabet$1,974,599$203,506 ▼-9.3%12,7690.3%Computer and TechnologyBRK.BBerkshire Hathaway$1,919,419$2,663 ▲0.1%3,6040.3%FinanceJPMJPMorgan Chase & Co.$1,910,152$31,398 ▼-1.6%7,7870.3%FinanceVTEBVanguard Tax-Exempt Bond ETF$1,830,135$604,769 ▲49.4%36,8830.3%ETFMINTPIMCO Enhanced Short Maturity Exchange-Traded Fund$1,771,416$774,976 ▲77.8%17,6050.3%ETFXLYConsumer Discretionary Select Sector SPDR Fund$1,688,283$189,167 ▼-10.1%8,5500.3%FinanceXLUUtilities Select Sector SPDR Fund$1,652,933$7,097 ▼-0.4%20,9630.3%ETFKRESPDR S&P Regional Banking ETF$1,614,143$440,247 ▼-21.4%28,3930.3%ETFNYFiShares New York Muni Bond ETF$1,567,917$324,535 ▲26.1%29,7800.3%ETFXLIIndustrial Select Sector SPDR Fund$1,548,724$365,292 ▼-19.1%11,8160.3%ETFMETAMeta Platforms$1,426,491$129,681 ▼-8.3%2,4750.2%Computer and TechnologyICEIntercontinental Exchange$1,402,425$32,775 ▲2.4%8,1300.2%FinanceBACBank of America$1,374,336$42 ▼0.0%32,9340.2%FinanceMMM3M$1,344,357$164,043 ▲13.9%9,1540.2%Multi-Sector ConglomeratesAVGOBroadcom$1,286,533$7,702 ▼-0.6%7,6840.2%Computer and TechnologyVOVanguard Mid-Cap ETF$1,271,894$8,534 ▲0.7%4,9180.2%ETFVGSHVanguard Short-Term Treasury Index ETF$1,232,490$143,614 ▲13.2%21,0000.2%ETFPGProcter & Gamble$1,209,471$11,589 ▼-0.9%7,0970.2%Consumer StaplesJNJJohnson & Johnson$1,200,848$20,564 ▼-1.7%7,2410.2%MedicalIXUSiShares Core MSCI Total International Stock ETF$1,153,8900.0%16,5290.2%ManufacturingEMREmerson Electric$1,103,966$105,912 ▼-8.8%10,0690.2%IndustrialsNLYAnnaly Capital Management$1,100,051$22,808 ▲2.1%54,1630.2%FinanceXLCCommunication Services Select Sector SPDR Fund$1,086,992$2,315 ▲0.2%11,2700.2%ETFCSCOCisco Systems$1,075,359$6,480 ▲0.6%17,4260.2%Computer and TechnologyXOMExxon Mobil$1,049,558$8,325 ▼-0.8%8,8250.2%EnergyORCLOracle$1,027,324$35,931 ▼-3.4%7,3480.2%Computer and TechnologySCHWCharles Schwab$997,601$5,401 ▼-0.5%12,7440.2%FinanceDISWalt Disney$972,590$9,673 ▲1.0%9,8540.2%Consumer DiscretionaryQCOMQUALCOMM$967,436$133,948 ▼-12.2%6,2980.2%Computer and TechnologyWMTWalmart$905,467$455,982 ▼-33.5%10,3140.1%Retail/WholesaleIBBiShares Biotechnology ETF$894,917$6,523 ▲0.7%6,9970.1%FinanceUNHUnitedHealth Group$862,093$5,761 ▲0.7%1,6460.1%MedicalCVSCVS Health$855,547$88,549 ▲11.5%12,6280.1%MedicalTJXTJX Companies$853,331$60,291 ▼-6.6%7,0060.1%Retail/WholesaleXLEEnergy Select Sector SPDR Fund$850,115$7,102 ▼-0.8%9,0970.1%ETFMUMicron Technology$847,439$87 ▼0.0%9,7530.1%Computer and TechnologyPEPPepsiCo$817,923$23,241 ▲2.9%5,4550.1%Consumer StaplesEFAXSPDR MSCI EAFE Fossil Fuel Reserves Free ETF$783,036$326,455 ▲71.5%18,2270.1%ETFVUGVanguard Growth ETF$781,6890.0%2,1080.1%ETFVZVerizon Communications$735,830$20,911 ▲2.9%16,2220.1%Computer and TechnologyRTXRTX$717,801$40,930 ▲6.0%5,4190.1%AerospaceADBEAdobe$710,682$21,478 ▲3.1%1,8530.1%Computer and TechnologyLULULululemon Athletica$639,999$5,661 ▲0.9%2,2610.1%Consumer DiscretionaryHCAHCA Healthcare$626,8280.0%1,8140.1%MedicalVGTVanguard Information Technology ETF$625,365$811,402 ▼-56.5%1,1530.1%ETFVTVVanguard Value ETF$608,218$13,992 ▲2.4%3,5210.1%ETFTSLATesla$566,783$562,636 ▲13,568.8%2,1870.1%Auto/Tires/TrucksLINDE PLC$550,387$3,259 ▼-0.6%1,1820.1%SHSAGGiShares Core U.S. Aggregate Bond ETF$547,226$18,003 ▼-3.2%5,5320.1%FinanceVLOValero Energy$536,469$9,377 ▲1.8%4,0620.1%EnergyACNAccenture$536,085$96,420 ▲21.9%1,7180.1%Computer and TechnologyPYPLPayPal$534,789$534,789 ▲New Holding8,1960.1%Computer and TechnologyCARRCarrier Global$532,941$16,864 ▲3.3%8,4060.1%Computer and TechnologyVTVanguard Total World Stock ETF$511,108$15,074 ▼-2.9%4,4080.1%ETFSCHFSchwab International Equity ETF$499,169$96,052 ▲23.8%25,2360.1%ETFCTVACorteva$495,197$16,991 ▼-3.3%7,8690.1%Consumer StaplesSUSCiShares ESG Aware USD Corporate Bond ETF$477,319$947,651 ▼-66.5%20,6990.1%ManufacturingNUENucor$403,862$4,212 ▲1.1%3,3560.1%Basic MaterialsXLFFinancial Select Sector SPDR Fund$377,560$47,967 ▼-11.3%7,5800.1%ETFVBVanguard Small-Cap ETF$360,152$1,291,358 ▼-78.2%1,6240.1%ETFEEMiShares MSCI Emerging Markets ETF$358,2090.0%8,1970.1%FinanceINTUIntuit$357,343$6,754 ▲1.9%5820.1%Computer and TechnologyVTIPVanguard Short-Term Inflation-Protected Securities ETF$354,490$59,880 ▲20.3%7,1040.1%ManufacturingTGTTarget$352,863$8,349 ▲2.4%3,3810.1%Retail/WholesaleEEMXSPDR MSCI Emerging Markets Fossil Fuel Reserves Free ETF$348,103$95,465 ▲37.8%10,3630.1%ETFITOTiShares Core S&P Total U.S. Stock Market ETF$326,987$610 ▲0.2%2,6800.1%ETFXLPConsumer Staples Select Sector SPDR Fund$318,677$38,140 ▼-10.7%3,9020.1%ETFGBILGoldman Sachs Access Treasury 0-1 Year ETF$295,031$295,031 ▲New Holding2,9450.0%ETFShowing largest 100 holdings. 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