Jeff Rulis Analyst PerformanceManaging Director, Senior Research Analyst at DA DavidsonJeff Rulis is a stock analyst at DA Davidson focused in the finance sector, covering 28 publicly traded companies. Over the past year, Jeff Rulis has issued 76 stock ratings, including buy and hold recommendations. While full access to Jeff Rulis' proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Jeff Rulis' coverage history, rating activity, and performance tendencies — helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings90 Last 10 YearsBuy Recommendations45.78% 38 Buy RatingsCompanies Covered28 Unique Companies Ratings Distribution83RatingsDistribution of strong buy, buy, hold, and sell ratings by Jeff Rulis.RatingPercentageCount Strong Buy0.0%0 ratings Buy45.8%38 ratings Hold54.2%45 ratings Sell0.0%0 ratingsOut of 83 total stock ratings issued by Jeff Rulis at DA Davidson, the majority (54.2%) have been Hold recommendations, followed by 45.8% Buy.Best & Worst CallsBest Call000.0%WTFCApr 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%NBHCApr 2025Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNASDAQ82.1% of companies on NASDAQ23 companiesNYSE17.9% of companies on NYSE5 companiesJeff Rulis, an analyst at DA Davidson, currently covers 28 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.Coverage FocusSector IconSectorPercentageFinance26 companies92.9%Financial Services1 company3.6%Business Services1 company3.6%Jeff Rulis of DA Davidson specializes in stock coverage within the Finance sector, with additional focus on Financial Services and Business Services companies.Coverage IndustriesIndustryPercentageBANKS - MIDWEST9 companies32.1%BANKS - WEST7 companies25.0%BANKS - NORTHEAST4 companies14.3%FIN - MISC SVCS2 companies7.1%FIN - SVGS & LOAN2 companies7.1%BANKS - SOUTHEAST1 company3.6%STATE COMMERCIAL BANKS – FED RESERVE SYSTEM1 company3.6%CONSULTING1 company3.6%STATE COMMERCIAL BANKS1 company3.6% Jeff Rulis' Ratings History at DA Davidson Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsFIBKFirst Interstate BancSystem5/27/2026Downgrade$36.13$39.00Neutral$0.0000.00% ROIFMBHFirst Mid Bancshares5/4/2026Boost Price Target$43.63$47.00Neutral$0.0000.00% ROIFIBKFirst Interstate BancSystem5/1/2026Boost Price Target$35.45$41.00Buy$0.0000.00% ROIALRSAlerus Financial5/1/2026Boost Price Target$26.95$29.00Neutral$0.0000.00% ROIEBMTEagle Bancorp Montana4/29/2026Boost Price Target$23.00$24.00Neutral$0.0000.00% ROINWBINorthwest Bancshares4/29/2026Boost Price Target$13.86$15.00Neutral$0.0000.00% ROIHBTHBT Financial4/28/2026Boost Price Target$28.93$31.00Neutral$0.0000.00% ROIBMRCBank of Marin Bancorp4/28/2026Lower Price Target$25.59$29.00Buy$0.0000.00% ROIMSBIMidland States Bancorp4/27/2026Boost Price Target$25.99$26.00Neutral$0.0000.00% ROICOFSChoiceOne Financial Services4/27/2026Boost Price Target$31.07$34.00Buy$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. GBCIGlacier Bancorp4/27/2026Boost Price Target$49.37$58.00Buy$0.0000.00% ROIFBIZFirst Business Financial Services4/27/2026Reiterated Rating$56.93$65.00Buy$0.0000.00% ROIPEBOPeoples Bancorp4/22/2026Boost Price Target$33.85$38.00Buy$0.0000.00% ROINBHCNational Bank4/22/2026Reiterated Rating$41.52$46.00Buy$0.0000.00% ROIBWBBridgewater Bancshares4/22/2026Reiterated Rating$18.30$22.00Buy$0.0000.00% ROIWTFCWintrust Financial4/21/2026Reiterated Rating$148.79$165.00Buy$0.0000.00% ROIBOHBank of Hawaii4/21/2026Boost Price Target$80.07$82.00Neutral$0.0000.00% ROIEQBKEquity Bancshares4/16/2026Lower Price Target$45.03$47.00Neutral$0.0000.00% ROINBHCNational Bank4/6/2026Reiterated Rating$39.64$46.00Buy$0.0000.00% ROIFSBWFS Bancorp2/27/2026Boost Price Target$40.35$46.00Neutral$0.0000.00% ROINBHCNational Bank2/19/2026Reiterated Rating$41.48$48.00Buy$0.0000.00% ROICOFSChoiceOne Financial Services2/3/2026Reiterated Rating$29.95$36.00Buy$0.0000.00% ROIFMBHFirst Mid Bancshares2/2/2026Boost Price Target$42.10$46.00Neutral$0.0000.00% ROIFBIZFirst Business Financial Services2/2/2026Reiterated Rating$58.82$68.00Buy$0.0000.00% ROICIVBCivista Bancshares1/30/2026Reiterated Rating$23.97$28.00Buy$0.0000.00% ROIALRSAlerus Financial1/30/2026Boost Price Target$24.60$26.00Neutral$0.0000.00% ROIBWBBridgewater Bancshares1/29/2026Set Price Target$18.93$24.00$0.0000.00% ROIQCRHQCR1/29/2026Boost Price Target$90.35$96.00Neutral$0.0000.00% ROIFIBKFirst Interstate BancSystem1/29/2026Reiterated Rating$36.02$42.00Buy$0.0000.00% ROIBUSEFirst Busey1/29/2026Reiterated Rating$24.64$27.00Neutral$0.0000.00% ROIEBMTEagle Bancorp Montana1/28/2026Boost Price Target$21.54$23.00Neutral$0.0000.00% ROIBWBBridgewater Bancshares1/28/2026Reiterated Rating$18.57$23.00Buy$0.0000.00% ROINWBINorthwest Bancshares1/28/2026Reiterated Rating$12.64$13.00Neutral$0.0000.00% ROINBHCNational Bank1/28/2026Reiterated Rating$39.41$46.00Buy$0.0000.00% ROIBAHBooz Allen Hamilton1/27/2026Set Price Target$92.85$81.00$0.0000.00% ROIBOHBank of Hawaii1/27/2026Boost Price Target$75.51$81.00Neutral$0.0000.00% ROIMSBIMidland States Bancorp1/26/2026Boost Price Target$22.73$24.00Neutral$0.0000.00% ROIFSBWFS Bancorp1/26/2026Lower Price Target$41.42$45.00Neutral$0.0000.00% ROIGBCIGlacier Bancorp1/26/2026Boost Price Target$47.87$58.00Buy$0.0000.00% ROIHFWAHeritage Financial1/23/2026Boost Price Target$27.53$32.00Buy$0.0000.00% ROISpaceX IPO hides a much bigger story (Ad)The SpaceX IPO could be the biggest in history at $1.75 trillion - but the real story isn't the IPO itself. Elon believes what Michael Robinson calls 'Project Unlimited' could unlock $100 trillion in potential growth. One little-known company sits at the center of it all, and most investors have no idea it exists. Position yourself before this company potentially hits the front page.Click here to see the details before the crowd catches onOSBCOld Second Bancorp1/23/2026Boost Price Target$20.41$23.00Neutral$0.0000.00% ROITCBKTriCo Bancshares1/23/2026Boost Price Target$50.97$54.00Neutral$0.0000.00% ROICOLBColumbia Banking System1/23/2026Boost Price Target$29.22$32.50Neutral$0.0000.00% ROIEQBKEquity Bancshares1/23/2026Boost Price Target$47.37$52.00Neutral$0.0000.00% ROIWTFCWintrust Financial1/22/2026Boost Price Target$155.12$172.00Buy$0.0000.00% ROIPEBOPeoples Bancorp1/21/2026Set Price Target$32.69$35.00$0.0000.00% ROIWTFCWintrust Financial1/21/2026Set Price Target$151.46$165.00$0.0000.00% ROICIVBCivista Bancshares11/21/2025Reiterated Rating$22.25$26.00Buy$0.0000.00% ROIGBCIGlacier Bancorp11/12/2025Reiterated Rating$43.50$58.00Buy$0.0000.00% ROIBOHBank of Hawaii10/28/2025Reiterated Rating$65.14$70.00Neutral$0.0000.00% ROIBMRCBank of Marin Bancorp10/28/2025Boost Price Target$26.02$31.00Buy$0.0000.00% ROICIVBCivista Bancshares10/27/2025Initiated Coverage$22.18$26.00Buy$0.0000.00% ROIFSBWFS Bancorp10/22/2025Set Price Target$38.71$41.00$0.0000.00% ROIBWBBridgewater Bancshares10/22/2025Reiterated Rating$17.00$21.00Buy$0.0000.00% ROIPEBOPeoples Bancorp10/22/2025Initiated Coverage$29.12$33.00Buy$0.0000.00% ROIWTFCWintrust Financial10/21/2025Reiterated Rating$128.84$158.00Buy$0.0000.00% ROIHBTHBT Financial10/21/2025Set Price Target$24.88$27.00$0.0000.00% ROIEQBKEquity Bancshares10/16/2025Reiterated Rating$40.12$45.00Neutral$0.0000.00% ROIQCRHQCR10/9/2025Reiterated Rating$74.87$83.00Neutral$0.0000.00% ROIQCRHQCR10/9/2025Downgrade$72.06$83.00Neutral$0.0000.00% ROIHFWAHeritage Financial9/29/2025Set Price Target$24.65$29.00$0.0000.00% ROIHFWAHeritage Financial9/26/2025Reiterated Rating$24.60$28.00Buy$0.0000.00% ROIFIBKFirst Interstate BancSystem9/12/2025Boost Price Target$32.51$38.00Buy$0.0000.00% ROIEQBKEquity Bancshares9/3/2025Boost Price Target$41.84$45.00Neutral$0.0000.00% ROIBMRCBank of Marin Bancorp7/29/2025Boost Price Target$23.48$27.00Buy$0.0000.00% ROIBWBBridgewater Bancshares7/25/2025Boost Price Target$16.08$20.00Buy$0.0000.00% ROIOSBCOld Second Bancorp7/25/2025Boost Price Target$17.74$19.00Neutral$0.0000.00% ROITCBKTriCo Bancshares7/25/2025Boost Price Target$42.46$45.00Neutral$0.0000.00% ROIBUSEFirst Busey7/24/2025Boost Price Target$23.49$26.00Neutral$0.0000.00% ROINBHCNational Bank7/24/2025Boost Price Target$40.19$45.00Buy$0.0000.00% ROIFSBWFS Bancorp7/24/2025Boost Price Target$42.11$44.00Neutral$0.0000.00% ROIWTFCWintrust Financial7/23/2025Boost Price Target$134.66$155.00Buy$0.0000.00% ROIHBTHBT Financial7/22/2025Boost Price Target$26.66$27.00Neutral$0.0000.00% ROIWAFDWaFd7/21/2025Boost Price Target$30.48$33.00Neutral$0.0000.00% ROIEQBKEquity Bancshares7/16/2025Boost Price Target$40.62$44.00Neutral$0.0000.00% ROIGBCIGlacier Bancorp6/25/2025Reiterated Rating$42.86$50.00Buy$0.0000.00% ROICOLBColumbia Banking System6/10/2025Boost Price Target$24.13$26.00Neutral$00.0000.00% ROICOLBColumbia Banking System4/24/2025Set Price Target$22.72$25.00Neutral$00.0000.00% ROINBHCNational Bank4/23/2025Lower Price Target$34.23$42.00Buy$00.0000.00% ROIWTFCWintrust Financial4/23/2025Lower Price Target$107.68$135.00Buy$000.0000.00% ROIEQBKEquity Bancshares4/17/2025Lower Price Target$36.84$39.00Neutral$00.0000.00% ROIBUSEFirst Busey2/25/2025Reiterated Rating$24.06$25.00Neutral$00.0000.00% ROIWAFDWaFd2/6/2025Downgrade$30.53$32.00Neutral$00.0000.00% ROIFFNWFirst Financial Northwest1/30/2025Reiterated Rating$21.61$22.00Neutral$0.0000.00% ROIBUSEFirst Busey1/30/2025Lower Price Target$24.55$25.00Neutral$00.0000.00% ROIBWBBridgewater Bancshares1/30/2025Reiterated Rating$14.24$18.00Buy$00.0000.00% ROIBOHBank of Hawaii1/28/2025Boost Price Target$75.01$79.00Neutral$00.0000.00% ROIMSBIMidland States Bancorp1/28/2025Lower Price Target$19.10$21.00Neutral$00.0000.00% ROIEQBKEquity Bancshares1/23/2025Lower Price 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