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Stocks to Compare Sections All Sections Selected Performance Chart Price & Volume MarketRank Analyst Ratings Sales & Book Value Profitability & Earnings Dividends Debt Ownership Miscellaneous Headlines About Compare NASDAQ:AFRM NASDAQ:SOFI NASDAQ:UPST On This Page Performance ChartPrice & VolumeMarketRank™Analyst RatingsSales & Book ValueProfitability & EarningsDividendsDebtOwnershipMiscellaneousHeadlinesAbout Comparison Ideas Stock Ideas Comparative Price Performance Over Time1 day7 days30 days90 days365 daysCompare Price & VolumeCompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's VolumeAFRMAffirm$67.09+1.9%$61.41$22.25▼$82.53$21.23B3.635.23 million shs3.05 million shsSOFISoFi Technologies$21.20-1.4%$16.73$6.01▼$22.74$23.78B1.9169.39 million shs40.01 million shsUPSTUpstart$83.53+1.0%$62.45$20.60▼$96.43$7.87B2.375.48 million shs3.00 million shsElon Musk's Next MoveExplore Elon Musk’s boldest ventures yet—from AI and autonomy to space colonization—and find out how investors can ride the next wave of innovation.Get This Free ReportCompare Price PerformanceCompany1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year PerformanceAFRMAffirm+1.93%-2.63%+1.27%+36.67%+153.55%SOFISoFi Technologies-1.44%-2.80%+31.84%+64.60%+198.59%UPSTUpstart+1.00%+6.60%+33.78%+71.59%+233.85%Compare MarketRank™CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & ValuationAFRMAffirm2.2995 of 5 stars2.44.00.00.01.93.30.6SOFISoFi Technologies1.9314 of 5 stars2.12.00.00.03.30.81.9UPSTUpstart3.646 of 5 stars2.14.00.02.72.03.30.6Compare Analyst ForecastsCompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current PriceAFRMAffirm 2.74Moderate Buy$67.821.09% UpsideSOFISoFi Technologies 2.26Hold$16.78-20.84% DownsideUPSTUpstart 2.29Hold$71.62-14.26% DownsideCurrent Analyst Ratings BreakdownLatest UPST, SOFI, and AFRM Analyst RatingsDateCompanyBrokerageActionRatingPrice TargetDetails7/23/2025AFRMAffirmSusquehannaSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetPositive ➝ Positive$65.00 ➝ $76.007/21/2025AFRMAffirmOppenheimerSubscribe to MarketBeat All Access for the recommendation accuracy ratingSet Price TargetOutperform$80.007/17/2025AFRMAffirmDeutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the recommendation accuracy ratingInitiated CoverageBuy$78.007/17/2025AFRMAffirmTruist FinancialSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetBuy ➝ Buy$58.00 ➝ $72.007/17/2025SOFISoFi TechnologiesTruist FinancialSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost Price TargetHold ➝ Hold$14.00 ➝ $20.007/14/2025AFRMAffirmBTIG ResearchSubscribe to MarketBeat All Access for the recommendation accuracy ratingDowngradeBuy ➝ Neutral7/14/2025SOFISoFi TechnologiesJMP SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingMarket Outperform ➝ Market Perform$17.007/14/2025SOFISoFi TechnologiesCitizens JmpSubscribe to MarketBeat All Access for the recommendation accuracy ratingDowngradeStrong-Buy ➝ Market Perform7/14/2025SOFISoFi TechnologiesThe Goldman Sachs GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingInitiated CoverageNeutral$19.007/14/2025UPSTUpstartThe Goldman Sachs GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingUpgradeSell$71.007/11/2025SOFISoFi TechnologiesCowenSubscribe to MarketBeat All Access for the recommendation accuracy ratingInitiated CoverageHold(Data available from 7/26/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)Compare Sales & Book ValueCompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/BookAFRMAffirm$2.32B9.32N/AN/A$8.78 per share7.64SOFISoFi Technologies$2.67B8.76$0.39 per share54.70$5.96 per share3.56UPSTUpstart$636.53M12.48N/AN/A$6.94 per share12.04Compare Profitability & EarningsCompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings DateAFRMAffirm-$517.76M-$0.21N/A108.212.43-2.07%-2.22%-0.61%8/27/2025 (Estimated)SOFISoFi Technologies$498.67M$0.4151.7140.003.6317.21%3.34%0.60%7/29/2025 (Estimated)UPSTUpstart-$128.58M-$0.75N/A89.82N/A-9.20%-15.27%-4.60%8/5/2025 (Estimated)Latest UPST, SOFI, and AFRM EarningsDateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails8/5/2025Q2 2025UPSTUpstart$0.27N/AN/AN/A$225.35 millionN/A7/29/2025Q2 2025SOFISoFi Technologies$0.06N/AN/AN/A$801.94 millionN/A5/8/2025Q3 2025AFRMAffirm-$0.09$0.01+$0.10$0.01$782.98 million$783.14 million5/6/2025Q1 2025UPSTUpstart$0.19$0.30+$0.11-$0.03$201.08 million$213.37 million4/29/2025Q1 2025SOFISoFi Technologies$0.03$0.06+$0.03$0.06$739.93 million$763.81 millionCompare DividendsCompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive GrowthAFRMAffirmN/AN/AN/AN/AN/ASOFISoFi TechnologiesN/AN/AN/AN/AN/AUPSTUpstartN/AN/AN/AN/AN/ACompare DebtCompanyDebt-to-Equity RatioCurrent RatioQuick RatioAFRMAffirm2.5511.4711.47SOFISoFi Technologies0.460.800.14UPSTUpstartN/A0.560.56Compare OwnershipInstitutional OwnershipCompanyInstitutional OwnershipAFRMAffirm69.29%SOFISoFi Technologies38.43%UPSTUpstart63.01%Insider OwnershipCompanyInsider OwnershipAFRMAffirm11.82%SOFISoFi Technologies2.60%UPSTUpstart16.67%Compare Miscellaneous StatsCompanyEmployeesShares OutstandingFree FloatOptionableAFRMAffirm2,006322.60 million284.47 millionOptionableSOFISoFi Technologies5,0001.11 billion1.08 billionOptionableUPSTUpstart1,19395.14 million79.28 millionOptionableUPST, SOFI, and AFRM HeadlinesRecent News About These CompaniesUpstart Holdings, Inc. (UPST) Stock Drops Despite Market Gains: Important Facts to NoteJuly 24 at 7:01 PM | zacks.comForget NVDA: These 3 AI Stocks Have 5x PotentialJuly 24 at 3:17 PM | 247wallst.comIs Trending Stock Upstart Holdings, Inc. (UPST) a Buy Now?July 23 at 10:01 AM | zacks.comUpstart Holdings, Inc. (NASDAQ:UPST) Receives $71.62 Average PT from AnalystsJuly 22, 2025 | americanbankingnews.comUpstart Holdings, Inc. (UPST) Advances While Market Declines: Some Information for InvestorsJuly 18, 2025 | zacks.comCabrillo Credit Union Selects Upstart for Personal LendingJuly 16, 2025 | businesswire.comPYPL vs. UPST: Which Fintech Disruptor Is the Smarter Investment?July 16, 2025 | zacks.com1 Big Reason Upstart Could Be a 10X Stock Within a DecadeJuly 16, 2025 | fool.comTop Fintech Stocks That Will Drive Long-Term Portfolio GrowthJuly 14, 2025 | zacks.comWhy Upstart Holdings, Inc. (UPST) Dipped More Than Broader Market TodayJuly 11, 2025 | zacks.comThe Smartest Growth Stocks to Buy With $1,000 Right NowJuly 11, 2025 | fool.comUpstart Holdings, Inc. (UPST) is Attracting Investor Attention: Here is What You Should KnowJuly 9, 2025 | zacks.comUpstart to Announce Second Quarter 2025 Results on August 5, 2025July 7, 2025 | businesswire.comUpstart: An AI Fintech GemJuly 4, 2025 | seekingalpha.comUpstart: All Eyes On Management Execution In The Storm (Rating Downgrade)July 4, 2025 | seekingalpha.comUpstart Has Proven Itself - Current Premium Not Worth ItJuly 3, 2025 | seekingalpha.comThese Artificial Intelligence (AI) Stocks Are Quietly Outperforming the MarketJune 30, 2025 | fool.comIs Upstart Too Expensive Now? A Wait-and-See Approach May HelpJune 30, 2025 | zacks.com2 Artificial Intelligence (AI) Stocks (Besides Nvidia) to Buy Hand Over Fist for the Long TermJune 28, 2025 | fool.comUpstart Stock Appreciates 40% QTD: Should You Take the Bait?June 27, 2025 | zacks.comNew MarketBeat Followers Over TimeMedia Sentiment Over TimeTop HeadlinesView All HeadlinesWhy BigBear.ai Could Rally 100% and Catch Palantir SoonBy Gabriel Osorio-Mazilli | June 30, 2025View Why BigBear.ai Could Rally 100% and Catch Palantir Soon3 Defense Leaders Set to Gain From Rising Military SpendBy Chris Markoch | July 5, 2025View 3 Defense Leaders Set to Gain From Rising Military Spend3 AI Infrastructure Stocks With Strong Growth, Not HypeBy Chris Markoch | June 26, 2025View 3 AI Infrastructure Stocks With Strong Growth, Not HypeHow a Government Loan Changes the Game for Plug PowerBy Jeffrey Neal Johnson | July 4, 2025View How a Government Loan Changes the Game for Plug PowerBelieve the Hype? Can SoFi Maintain Its 3-Month Rally?By Nathan Reiff | July 8, 2025View Believe the Hype? Can SoFi Maintain Its 3-Month Rally?UPST, SOFI, and AFRM Company DescriptionsAffirm NASDAQ:AFRM$67.09 +1.27 (+1.93%) Closing price 07/25/2025 04:00 PM EasternExtended Trading$67.44 +0.35 (+0.53%) As of 07/25/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States, Canada, and internationally. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time with terms ranging up to 60 months. The company has active merchants covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies with an omni-channel presence. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel and ticketing, apparel, accessories, consumer electronics, and jewelry. Affirm Holdings, Inc. was founded in 2012 and is headquartered in San Francisco, California.SoFi Technologies NASDAQ:SOFI$21.20 -0.31 (-1.44%) Closing price 07/25/2025 04:00 PM EasternExtended Trading$21.24 +0.04 (+0.17%) As of 07/25/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.SoFi Technologies, Inc. provides various financial services in the United States, Latin America, and Canada. It operates through three segments: Lending, Technology Platform, and Financial Services. The company offers lending and financial services and products that allows its members to borrow, save, spend, invest, and protect money. It offers personal loans, student loans, home loans, and related services. The company also operates Galileo, a technology platform that offers services to financial and non-financial institution; and Technisys, a cloud-native digital and core banking platform with financial services customers. In addition, it provides SoFi Money offers checking and savings accounts, debit cards, and cash management products; and SoFi Invest, a mobile-first investment platform that provides access to trading and advisory solutions, such as investing and robo-advisory. Further, the company offers SoFi Credit Card that provides cash backs on every purchase; Sofi Relay, a personal finance management product that allows to track all of their financial accounts comprising credit score and spending behaviors; SoFi Protect, which offers insurance product; SoFi Travel, an application that manages travel search and booking experience; SoFi At Work provides financial benefits to employees, including student loan payments made on their employees' behalf; Lantern Credit, a financial services marketplace platform for seeking alternative products and provide product comparisons; and other lending as a service that offers pre-qualified borrower referrals and sells loans to third-party partner. The company was founded in 2011 and is based in San Francisco, California.Upstart NASDAQ:UPST$83.53 +0.83 (+1.00%) Closing price 07/25/2025 04:00 PM EasternExtended Trading$83.62 +0.09 (+0.11%) As of 07/25/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.Upstart Holdings, Inc., together with its subsidiaries, operates a cloud-based artificial intelligence (AI) lending platform in the United States. Its platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small dollar loans that connects consumer demand for loans to its to bank and credit unions. Upstart Holdings, Inc. was founded in 2012 and is headquartered in San Mateo, California. 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