NIKE (NYSE:NKE) is a global sportswear company that designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and related services. Its products are marketed under the NIKE, Jordan and Converse brands and are used across a broad range of sports and lifestyle activities, including running, basketball, football, training and outdoor pursuits.
The company distributes its products through a combination of wholesale partners, NIKE-owned retail stores and digital platforms. It serves customers in markets around the world, including North America, Europe, Greater China and other regions across Asia-Pacific, Latin America, the Middle East and Africa.
NIKE traces its origins to 1964, when it was founded as Blue Ribbon Sports by Phil Knight and Bill Bowerman. The company adopted the NIKE name in 1971 and is headquartered in Beaverton, Oregon. Elliott Hill became president and chief executive officer in October 2024, succeeding John Donahoe.