Crown Crafts Q2 2025 Earnings Results & Report

Crown Crafts EPS Results

• Actual EPS: $0.14
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Crown Crafts Revenue Results

• Actual Revenue: $24.46 million
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Crown Crafts (NASDAQ:CRWS) is a designer, marketer and distributor of consumer products for infants and young children. The company offers a range of products used for feeding, bathing, care, play and nursery applications, including bibs, blankets, developmental toys, teethers, rattles, feeding accessories and other infant-care items.

Crown Crafts markets products under its own and licensed brands, including Neat Solutions, Sassy and Disney Baby, as well as products associated with other well-known children’s brands. Its products are sold through mass retailers, juvenile specialty stores, grocery and drug retailers, online channels and other distribution outlets.

Based in Gonzales, Louisiana, Crown Crafts has roots dating to the 1950s and serves customers in the United States and selected international markets. The company’s operations include product design and development, brand management, sourcing and distribution. Olivia Elliott serves as Crown Crafts’ president and chief executive officer.

Crown Crafts Q2 2025 Earnings Call Transcript

Key Takeaways

• Acquisition of Baby Boom! assets added $3.4 M to Q2 net sales and expands Crown Craft’s toddler segment portfolio with branded/licensed products and diaper bags, targeting a ~$20 M annual sales run rate.
• Q2 net sales were $24.5 M, up from $24.1 M a year ago, with gross profit margin improving to 28.4% from 27.3%, and net income of $0.86 M ($0.08 per share) versus $1.8 M ($0.18 per share) in the prior year quarter.
• SG&A expenses rose to 22.3% of sales (up $1.4 M), driven by acquisition-related costs, as the company plans strategic warehouse consolidation in fiscal 2026 to offset higher lease expenses.
• Balance sheet remains solid with $2 M cash and $20.8 M revolver borrowings to fund the $18 M Baby Boom purchase, supported by an $8 M term loan and an increased $40 M credit facility, with plans to rapidly repay debt.
• Management is optimistic about the holiday season and long-term growth, focusing on integrating acquisitions, cross-selling among Baby Boom!, Manhattan Toy and legacy brands, launching direct-to-consumer sites, and managing costs.

Presentation

[Operator]

Good day, and welcome to the Crown Crafts Incorporated second quarter fiscal 2025 conference call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star, then one on your telephone keypad. To withdraw your question, please press star, then two. Please note this event is being recorded. I would now like to turn the conference over to John Beisler with Three Part Advisors, the company's investor relations firm. Please go ahead.

[John Beisler, Head of Investor Relations at Three Part Advisors]

Thank you, Cindy, and good morning, everyone. We appreciate you for joining us for the Crown Crafts second quarter fiscal 2025 conference call. Joining me today are Crown Crafts President and CEO Olivia Elliott and the company's CFO Craig Demarest. Earlier this morning, Crown Crafts filed a 10-Q and issued a press release regarding their second quarter fiscal 2025 financial results. A copy of the release is available on the company's website, crowncrafts.com. During today's call, the company will make certain forward-looking statements, and actual results may differ materially from those expressed or implied. These statements are subject to risks and uncertainties that may be beyond Crown Crafts' control, and the company is under no obligation to update these statements. For more information about the company's risk factors and other uncertainties, please refer to the company's filings with the Securities and Exchange Commission.

[John Beisler, Head of Investor Relations at Three Part Advisors]

Finally, I would like to remind you today's call is being recorded, and a replay will be available through the company's investor relations page. Now, I would like to turn the call over to the President and CEO, Olivia Elliott.

[Olivia Elliott, President and CEO at Crown Crafts]

Thank you, John, and good morning, everyone. We're pleased to report our second quarter results, which reflect a favorable contribution from our recent acquisition of Baby Boom Consumer Products, a solid overall gross profit, and continued strong execution as we await a stronger macro environment. The highlight of the quarter was our purchase of the assets of Baby Boom Consumer Products, which positively contributed to our bottom line. We're excited about the addition of Baby Boom's portfolio of branded and licensed products that enhances our presence in the toddler segment and further extends our product offerings with the addition of diaper bags. The Baby Boom acquisition comes at a potential positive inflection point for customer demand, just as we head into our most important selling season.

[Olivia Elliott, President and CEO at Crown Crafts]

Interest rate cuts and lower inflation are adding to consumer purchasing power, and just this past Friday, the University of Michigan's Consumer Sentiment Index climbed to its highest level since April. Looking ahead, we're confident in our forward trajectory. Before I share more on our strategy and outlook, I'll turn it over to Craig to cover our solid second quarter results in more detail.

[Craig Demarest, CFO at Crown Crafts]

Thank you, Olivia. Good morning, everyone. Net sales for the second quarter of Fiscal 2025 were $24.5 million, up from $24.1 million in the prior year quarter. The increase is primarily attributable to the addition of Baby Boom, which added $3.4 million of net sales in the current year quarter and was largely offset by declines in our legacy businesses, including the previously discussed loss of a bid program at a major retailer. Gross profit for the quarter was 28.4%, improved from 27.3% a year earlier. The profit increase reflects a slight change in product mix, partially offset by higher lease costs for our warehouse in California. We're actively evaluating our footprint and look to reduce the associated expense through strategic consolidation in Fiscal 2026.

[Craig Demarest, CFO at Crown Crafts]

Our second quarter marketing and administrative expenses were $5.4 million, up $1.4 million from the prior year quarter, and increased from 16.7% of net sales in the prior year quarter to 22.3%. More than half of the increase, or $788,000, relates to costs associated with the Baby Boom acquisition. Net income for the quarter was $860,000, or $0.08 per diluted share, compared to net income of $1.8 million, or $0.18 per diluted share in the prior year quarter. Turning now to our balance sheet, we remain in a strong financial position as cash and cash equivalents at the end of the second quarter were $2 million, up from $1.1 million at the end of the first quarter and $829,000 at the end of fiscal 2024.

[Craig Demarest, CFO at Crown Crafts]

Borrowings on our revolver at the end of the quarter were $20.8 million, compared to $8.1 million at the end of fiscal 2024, reflecting amounts borrowed in the second quarter to fund the Baby Boom acquisition. The acquisition closed on July 19th for a total purchase price of $18 million, or $16.4 million after adjustments for working capital at closing. We funded the purchase through an $8 million four-year term loan and available borrowings under our revolving line of credit, which was increased from $35 million to $40 million. We expect to use our cash flow to rapidly repay our borrowings. However, as always, our debt balance may fluctuate from quarter to quarter due to the timing of inventory purchases and other working capital needs. Finally, we paid our long-standing regular dividend of $0.08 per share and declared our next dividend, which will be paid in January.

[Craig Demarest, CFO at Crown Crafts]

Now I'll turn the call back over to Olivia for additional comments.

[Olivia Elliott, President and CEO at Crown Crafts]

Thank you, Craig. We're optimistic about the upcoming holiday season and the opportunity to drive higher revenues. For one, we've now owned Baby Boom for approximately four months and have made significant progress integrating the brand into NoJo. In addition, we have several Manhattan Toy products in Walmart and will continue to pursue additional cross-selling opportunities among Manhattan Toy, Baby Boom, and our legacy brands. As Craig mentioned, we continue to strategically evaluate warehouse options and expect we can achieve consolidation sometime in fiscal 2026. Overall, while driving top-line growth, we will continue to actively manage our cost structure and position our business to profitably capture market share as the macro environment improves. We're as optimistic as ever about our long-term prospects and look forward to updating you on our progress next quarter. With that, I would like to open up the line for questions. Cindy?

[Operator]

We will now begin the question-and-answer session. To ask a question, you may press star, then one on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star, then two. At this time, we will pause momentarily to assemble our roster. Our first question comes from Doug Ruth of Lenox Financial Services. Go ahead, please.

[Doug Ruth, President at Lenox Financial Services]

Congratulations on the higher revenue and the improved gross margin.

[Olivia Elliott, President and CEO at Crown Crafts]

Thank you, Doug.

[Doug Ruth, President at Lenox Financial Services]

You're welcome. And then I wanted to ask some questions about the warehouse first. Could you tell us the status of where you are? And you had previously told us that you thought you might be able to narrow down the choices from maybe three to one to two by 3/31/2025. Just curious, any kind of update on that?

[Olivia Elliott, President and CEO at Crown Crafts]

I think that's still a probability. We're currently at three locations that we're considering. We're going to go do some site visits before the holidays, well, before the Christmas holidays, and hopefully, we'll have it narrowed down to at least two, hopefully one, by the end of the fiscal year.

[Doug Ruth, President at Lenox Financial Services]

Okay. That sounds positive. And then I had some questions about Manhattan Toy. You noted that you have some of the products in at Walmart. And is there any feedback about the sell-through and how that's been going?

[Olivia Elliott, President and CEO at Crown Crafts]

Yes, so we have some of the Manhattan Toy products in what kind of Walmart considers their better area or their better stores, and so far, the sell-through is doing well. I think the products are popular, and they're doing very well.

[Doug Ruth, President at Lenox Financial Services]

Okay, and then previously, you had told us about trying to improve the Manhattan Toy margins and how has that been working?

[Olivia Elliott, President and CEO at Crown Crafts]

They're improving. It takes a little bit of time because if you've already got something placed or you already have the product in the warehouse, it's hard to do that. But as we're developing new products and as we're switching manufacturers for some other products and doing new pricing, we're definitely getting improved profitability.

[Doug Ruth, President at Lenox Financial Services]

And then is there any feedback on the new Manhattan Toy website? I thought it looked really great. I thought that the company did a wonderful job with that.

[Olivia Elliott, President and CEO at Crown Crafts]

Thank you. Yes. We think it's very good. It flows better, and we do think that we have a little bit more engagement when somebody comes to our website looking for products.

[Doug Ruth, President at Lenox Financial Services]

Okay. And then what about using your Sassy Toy distributor in Europe to distribute some of the Manhattan Toy in Europe? Is there any progress on that?

[Olivia Elliott, President and CEO at Crown Crafts]

Yes. And so we had both lines together in the same booth in Germany in September. And so we're already making some progress on getting the Manhattan Toy products sold through those distributors.

[Doug Ruth, President at Lenox Financial Services]

Wow. Very good. And then what about the product development team? You seem to be very encouraged with what your team there was doing with developing new toys for Manhattan Toy.

[Olivia Elliott, President and CEO at Crown Crafts]

Yes, and so we're utilizing kind of crossing the Manhattan Toy and Sassy teams, so they're working on all of the products, and we think that we're getting some very good new products being developed.

[Doug Ruth, President at Lenox Financial Services]

Okay. Then shifting to the Baby Boom, can you give us some feedback? You have the four licenses: Bluey, CoComelon, Ms. Rachel, and Paw Patrol. Is there any one that seems to be doing quite a bit better than another?

[Olivia Elliott, President and CEO at Crown Crafts]

So all of the licenses are doing well. I mean, clearly, Bluey is one of the most popular licenses around right now, so it's on fire. Ms. Rachel is extremely popular. That product had just started coming in after we did the acquisition, but I think it looks really good and has a lot of prospects.

[Doug Ruth, President at Lenox Financial Services]

What is the product for Ms. Rachel?

[Olivia Elliott, President and CEO at Crown Crafts]

It's the toddler bedding.

[Doug Ruth, President at Lenox Financial Services]

Oh, okay.

[Olivia Elliott, President and CEO at Crown Crafts]

Little bedding sets and some blankets, squishy pillows, that type of thing.

[Doug Ruth, President at Lenox Financial Services]

Yeah. So the consumer brands did not have that or was in the process of developing it, and now you folks have continued on with that. Is that what happened?

[Olivia Elliott, President and CEO at Crown Crafts]

Correct. I mean, it was already on order. It may have just started coming in, but it had not hit any shelves yet. And so we should be shipping that now.

[Doug Ruth, President at Lenox Financial Services]

And then can you talk a little bit about the diaper bags and what's specifically happening with that business?

[Olivia Elliott, President and CEO at Crown Crafts]

So diaper bags is new for us. We retained the design team in New Jersey and are in process of moving them to a permanent office. They were still residing in the Betesh Group's offices in kind of a little carved-out area. And so that team came with the acquisition, and we're focusing heavily on growing that product line. It had shrunk a little bit prior to the acquisition, and so we want to put a lot of focus on it. It's a category that has always interested us, and so we think there's a lot of opportunity there.

[Doug Ruth, President at Lenox Financial Services]

Are you pleased with the efforts of the people there and what they're doing for the company?

[Olivia Elliott, President and CEO at Crown Crafts]

Yes. Absolutely.

[Doug Ruth, President at Lenox Financial Services]

Okay. And then Legoland, you told us previously that you thought that there would be an opportunity to expand that business. Is there any update with that?

[Olivia Elliott, President and CEO at Crown Crafts]

Yes. And so, I mean, we've expanded not only the number of products that we sell to Legoland, but we also are looking forward to, I believe, it starts in 2025. They are building some new parks that should open sometime in the summer of 2025.

[Doug Ruth, President at Lenox Financial Services]

Okay. I got two more questions. How about the direct-to-consumer business? Is there any update on that?

[Olivia Elliott, President and CEO at Crown Crafts]

Yes, and so we're hoping to have NoJo's website up and running, selling direct-to-consumer before the holidays, and then we're working fast and furiously to get Sassy Baby up and running and ready to go.

[Doug Ruth, President at Lenox Financial Services]

Okay, and then the last thing was sort of your last comment was, what does the strategic process that you're talking about for 2026? Could you offer any additional comments there?

[Olivia Elliott, President and CEO at Crown Crafts]

I mean, really, we're focusing heavily on just integrating the acquisition, cost control, the warehouse. We're really not looking right now at any additional acquisitions because we need to take the time to absorb what we've already done. That being said, I mean, it wouldn't mean that we wouldn't do something possibly if it came along and we couldn't say no, but that's not our focus right now.

[Doug Ruth, President at Lenox Financial Services]

Okay. Well, thank you very much for answering my questions, and congratulations to you and to the team for what you're doing for the shareholders.

[Olivia Elliott, President and CEO at Crown Crafts]

Thank you.

[Operator]

Our next question comes from Don Dasher of Pinnacle. Go ahead, please.

[Don Dasher, Financial Advisor at Pinnacle]

Good morning. Solid quarter. I just have a couple of.

[Olivia Elliott, President and CEO at Crown Crafts]

Good morning.

[Don Dasher, Financial Advisor at Pinnacle]

Good morning. A couple of questions. One, Baby Boom, you said in the press release when you bought it that you expected sales to be about $20 million. Are you still tracking that way? I know you've only owned it for four months, but do you still expect $20 million in sales per year?

[Olivia Elliott, President and CEO at Crown Crafts]

I think that's a good estimate. I mean, it won't happen in fiscal 2025 because we'll only have them eight months. That's more of an annual run rate.

[Doug Ruth, President at Lenox Financial Services]

Okay. You're so confident there, and on the marketing and administration, if we take out the acquisition costs, it looks like it was about 19% of sales. Is that a reasonable run rate to use going forward, or how should we think about that?

[Olivia Elliott, President and CEO at Crown Crafts]

If you take out the acquisition cost, it's probably not a bad number. I mean, there was nothing else in there that was one time.

[Doug Ruth, President at Lenox Financial Services]

Okay. So 19% of sales. That's reasonable. That's good. And then in terms—just to make sure I understand where we are with the real estate consolidation—you're suggesting that by the time we have the fourth quarter call next year, we'll have a better idea as to what the footprint looks like?

[Olivia Elliott, President and CEO at Crown Crafts]

Yes. I think that's a likely option.

[Doug Ruth, President at Lenox Financial Services]

Okay. Okay. All right. Good. I think that does it for me. Thank you very much.

[Olivia Elliott, President and CEO at Crown Crafts]

Great. Thank you.

[Olivia Elliott, President and CEO at Crown Crafts]

The next question comes from Dennis Scannell of Rutabaga Capital. Go ahead, please.

[Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital]

Yes. Good morning, Olivia and Craig. Just a couple of quick things for me.

[Doug Ruth, President at Lenox Financial Services]

Morning.

[Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital]

Morning. So just a couple of quick things for me. So Baby Boom contributed $3.4 million in sales, so that's about 14% of your sales growth. So core legacy sales down around 13%. It gets a little less than 13%. So about how much of that was that bib program that one of your retail customers decided to insource versus just kind of legacy products?

[Olivia Elliott, President and CEO at Crown Crafts]

That was about $600,000.

[Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital]

Okay. So a portion of it, but not all. Anything else you can say about the sales decline? I definitely hear the note of optimism with the rate decreases and perhaps a turn in consumer confidence. But anything else going on in that sales decline, either in terms of particular customers destocking or losing shelf space, anything of that nature?

[Olivia Elliott, President and CEO at Crown Crafts]

Other than the bibs, we really haven't lost any other shelf space. It's just that we're seeing weak point of sale kind of across the board. There is one major retailer that is worse than others right now, but for the most part, it was across the board and almost across the board retailers and across the board subsidiaries and product lines.

[Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital]

Yep. Okay. Thank you. One other quick thing. With the change in administration, again, it's a little early to tell exactly what the new administration will be doing, but at least on the campaign trail, there was a lot of talk about tariffs, particularly high tariffs in China. Can you talk a little bit about your sourcing strategy, kind of how much of your product does come from China and how you're looking at that going forward?

[Olivia Elliott, President and CEO at Crown Crafts]

Almost everything comes from China. And we've looked at other countries. We've tried to move some products. But at the end of the day, it has so far still been very much better costing coming from China. The costs are better. The infrastructure is better. We go to some countries, and they say that they're going to give you your product and hand it off on X day, and it gets handed off three weeks later. So it's just China is still the better option. That being said, we continue to look at other places and be ready just in case there are higher tariffs that we can't pass along and other countries become more viable.

[Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital]

Yeah. Right. And just naively, it's not like your competitors are sourcing anywhere differently, right? Or is there some manufacturing here in the U.S. or Mexico or something that other competitors access?

[Olivia Elliott, President and CEO at Crown Crafts]

If there's any in the U.S., it is very little. I mean, we have explored Mexico. I think there's probably some of our competitors doing a little bit there. At the end of the day, we just haven't pulled the trigger and moved anything to Mexico because it's still better in China.

[Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital]

Yep. Fair enough. Great. Okay. Thanks a lot. Good luck.

[Olivia Elliott, President and CEO at Crown Crafts]

Thank you.

[Craig Demarest, CFO at Crown Crafts]

Thanks.

[Operator]

Again, if you have a question, please press star, then one. This concludes our question-and-answer session. I would like to turn the conference back over to Olivia Elliott for any closing remarks.

[John Beisler, Head of Investor Relations at Three Part Advisors]

Thank you for your continued interest in our company. We will be participating in the Three Part Advisors' Ideas Conference in Dallas on November 19th, and we look forward to speaking with you again when we report our third quarter results in February. Thank you.

Participants

Executives

• Olivia Elliott, President and CEO
• Craig Demarest, CFO

Analysts

• John Beisler, Head of Investor Relations at Three Part Advisors
• Don Dasher, Financial Advisor at Pinnacle
• Dennis Scannell, Portfolio Manager, Analyst, and Lead Partner at Rutabaga Capital
• Doug Ruth, President at Lenox Financial Services