OUTFRONT Media Q2 2024 Earnings Report

OUTFRONT Media EPS Results

• Actual EPS: $1.04
• Consensus EPS: $0.42
• Beat/Miss: Beat by +$0.62
• One Year Ago EPS: $0.48

OUTFRONT Media Revenue Results

• Actual Revenue: $477.30 million
• Expected Revenue: $482.27 million
• Beat/Miss: Missed by -$4.97 million
• YoY Revenue Growth: +1.80%

OUTFRONT Media Announcement Details

• Quarter: Q2 2024
• Date: 8/6/2024
• Time: After Market Closes
• Conference Call Date: Tuesday, August 6, 2024
• Conference Call Time: 4:30PM ET

OUTFRONT Media (NYSE:OUT) is a leading out-of-home (OOH) advertising company offering a broad range of billboard, transit and digital display solutions across major urban markets in the United States and Canada. Its portfolio encompasses traditional static billboards, high-resolution digital signage, transit media on buses, trains and taxis, as well as street furniture placements such as bus shelters, kiosks and urban panels. The company partners with brand marketers to deliver high-impact campaigns that engage consumers outside the home environment.

Through an extensive network of assets in key metropolitan areas, OUTFRONT provides advertisers with premium visibility along highways, city streets and transit corridors. Its digital out-of-home (DOOH) offerings support programmatic buying, real-time content updates and audience targeting capabilities, enabling greater campaign flexibility and effectiveness. In addition to media sales, the company offers creative design, production services, media planning support and audience measurement tools to help clients optimize reach and engagement.

Originally part of CBS Outdoor Americas, OUTFRONT Media completed its spin-off and rebranding in May 2014 and launched as an independent public company on the New York Stock Exchange under the ticker “OUT.” Headquartered in New York City, the company continues to expand its digital footprint through investments in technology and data analytics. With a focus on innovation and sustainability, OUTFRONT aims to advance the effectiveness of outdoor advertising while adapting to evolving consumer mobility patterns.

OUTFRONT Media Q2 2024 Earnings Call Transcript

Key Takeaways

• Outfront completed the sale of its Canadian business in Q2 and is now fully focused on its U.S. Media segment as the core of the company going forward.
• In Q2, U.S. Media revenues rose 4% (billboards +2.3%, transit +11%), driving segment adjusted OIBDA up nearly 10% and consolidated AFFO up 9% year-over-year.
• Digital out-of-home continued to outperform, with digital revenues up 10% (now 34% of total), digital transit +24%, and automated revenues rising to 16% of digital.
• U.S. Media kept expense growth under 2% and outlined a full-year CapEx plan of $75–85 million, targeting 150–200 new digital billboards and completion of transit screen deployments.
• For Q3, the company expects mid-single-digit U.S. Media revenue growth overall, with billboards accelerating and transit in the high single digits, reflecting strong domestic momentum.

Presentation

[Operator]

Hello all, and welcome to OUTFRONT Media's Second Quarter 2024 Earnings Call. My name is Lydia, and I'll be your operator today. After the prepared remarks, there will be an opportunity to ask questions. If you'd like to ask a question during the Q&A, you can do so by pressing Star followed by one on your telephone keypad. I'll now hand you over to Stephan Bisson, Head of Investor Relations, to begin. Please go ahead.

[Stephan Bisson, Head of Investor Relations at OUTFRONT Media]

Good afternoon, and thank you for joining our 2024 second quarter earnings call. With me on the call today are Jeremy Male, Chairman and Chief Executive Officer, and Matthew Siegel, Executive Vice President and Chief Financial Officer. After a discussion of our financial results, we'll open the lines for a question and answer session. Our comments today will refer to the earnings release and the slide presentation that you can find on the Investor Relations section of our website, outfront.com. After today's call is concluded, a replay will be available there as well. This conference call may include forward-looking statements. Relevant factors that could cause actual results to differ materially from these forward-looking statements are listed in our, in our earnings materials and in our SEC filings, including our 2023 Form 10-K and our June 30th, 2024, 10-Q, which we expect to file this week.

[Stephan Bisson, Head of Investor Relations at OUTFRONT Media]

We will refer to certain non-GAAP financial measures on this call. Any references made to OIBDA today will be on an adjusted basis. Reconciliations of OIBDA and other non-GAAP financial measures are in the appendix of the slide presentation, the earnings release, and on our website, which also includes presentations with prior period reconciliations. Also, please note that given the intra-quarter sale of our Canadian business, our consolidated results include only 67 days of Canada results, compared to 91 days in comparable prior year period. Detailed historical financial results of the divested Canadian business can be found on Page 23 of our slide presentation, and detailed historical U.S. Media financial results can be found on Slide 22. Given the recent sale of our Canadian business, our remarks today will focus primarily on the results of our U.S. Media segment. Let me now turn the call over to Jeremy.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Thank you, Stephan, and thanks to everyone for joining us on our call this afternoon. We're pleased to be here today to discuss our second quarter, during which we successfully completed the sale of our Canadian business, and more importantly, drove improving results in our U.S. Media business. As Stephan mentioned, our remarks today will focus primarily on our U.S. Media segment, given this represents essentially the entire remaining company moving forward. As you can see on Slide 3, which summarizes our headline results, our U.S. Media business grew revenues a solid 4%, driven by continued steady growth in billboard and impressive double-digit growth in transit. U.S. Media adjusted OIBDA grew nearly 10%, driven by the revenue growth I just described, combined with the U.S. Media expense growth of under 2%. U.S. Media and corporate adjusted OIBDA was up almost 8%.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Consolidated AFFO grew a strong 9% to $85 million and puts us well on our way to meeting the guidance we laid out earlier this year. This growth is even more impressive, given Canada contributed only $1.7 million to our consolidated adjusted OIBDA in the second quarter, compared to $6.5 million last year. On Slide 4, you can see our U.S. Media revenues in more detail. Billboard revenues were up 2.3%. Local continues to be particularly strong, with our more locally skewed markets leading our performance. Every region was up except the West, where L.A. was down due to soft media spend. Transit revenue was up nearly 11% versus the prior year, driven by particularly impressive growth in the New York MTA.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Similar to the first quarter, our improved transit revenues were the result of solid performances from both local and national teams. The breakdown of local and national revenues in our U.S. Media business can be seen on Slide 5. Local was the primary driver of our revenue growth, up almost 7% during the quarter, while national grew slightly. On a consolidated basis, our best performing categories in the second quarter were legal services, financial, utilities, CPG, and retail. On the weaker side were entertainment, alcohol, restaurants, employment, and auto. Slide 6 illustrates our solid U.S. Media billboard yield growth, up almost 4% year-over-year, reaching just under $3,000, which is a fresh second quarter record for OUTFRONT. The largest drivers of this yield growth remain our digital conversions, rate, occupancy, and higher automated transaction revenue.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Slide 7 highlights our strong U.S. Media digital performance, with revenue growing 10% in the quarter, representing over 34% of our total revenues, up from 32% last year. U.S. Digital Billboard was up nearly 6%, while transit was up almost 24%, fueled predominantly by the MTA. Automated revenues in the quarter represented 16% of our digital revenues, up from 14% during the first quarter. With that, let me now hand it over to Matt to review the rest of our financials.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Thanks, Jeremy, and good afternoon, everyone. As with Jeremy's remarks, many of my comments will focus on our U.S. Media segment, as these are the primary operations going forward. For a deeper dive into our financial statements, please turn to Slide 8 for a more detailed look at our U.S. Media expenses. Total U.S. Media expenses were up a little over $5 million, or less than 2% year-over-year. U.S. Media billboard lease expense declined by just over $5 million, or a little more than 4% year-over-year. This decline was driven primarily by lower revenues on the portion of our inventory operated on leases with revenue share arrangements, which are principally located in our largest markets, such as New York and Los Angeles.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

U.S. Media transit franchise expense was flat versus the prior year, with the non-renewal of a loss-making contract and a small benefit from amendments to existing transit agreements, offsetting the higher MAG payments to the MTA related to the annual CPI adjustments. U.S. Media posting, maintenance, and other expenses were up 7% versus the prior year, primarily due to higher compensation-related expenses, higher posting and rotation costs driven by higher business activity, and higher maintenance and utilities costs. U.S. Media SG&A expense was up 9%, or just over $7 million during the quarter, due to higher compensation-related expenses, provision for doubtful accounts, one-time severance costs, and rent related to transitions to new offices, partially offset by lower professional fees. Slide 9 provides additional detail on the sources of U.S. Media OIBDA.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Total U.S. Media OIBDA was up nearly 10% to over $140 million. U.S. Billboard OIBDA was up 3.5% to $136 million, representing a margin of 37.8%, up 50 basis points year-over-year. For the full year, we continue to believe that billboard margins will be up on an annual basis. Transit OIBDA improved by nearly $8 million to just under $5 million. The improvement was primarily due to better revenues Jeremy described earlier in the call, particularly at the New York MTA. On Slide 10, you can see our combined U.S. Media and corporate OIBDA, which was up 7.7% to $124 million. Q2 corporate expense was up over $3.5 million, almost entirely due to higher consulting fees.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Total costs of this project year-to-date were approximately $5 million, and we expect another $3 million to be spent through the third quarter. Turning to capital expenditures on Slide 11, Q2 consolidated CapEx spend was just under $24 million, including about $8 million of maintenance spend. This maintenance spend was flat with last year, while growth was a little higher due to spend that was committed as part of the agreement to sell our Canadian business. Q2 U.S. Media CapEx spend was $18.5 million, including just under $7 million of maintenance spend, each down about $1 million. For the full year, we believe we will spend approximately $75 million-$85 million of total CapEx.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Over 300 of our digital billboards were divested as part of the Canadian transaction, and we ended the quarter with around 1,900 digital billboards, which represents just under 5% of our inventory. For the year, we continue to target 150-200 total digital billboard additions. In transit, we added nearly 1,800 digital displays in the U.S. in the second quarter. As in the first quarter, the installations were mostly small format screens on subway and train cars in the New York MTA, and we continue to expect to substantially complete our initial deployment commitment in 2024. We impaired the $8.8 million of MTA deployment spend in the second quarter.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Looking forward, our MTA transit performance through the first half of the year was slightly better than the expectations and assumptions included in our year-end 2023 financial model. We now expect to be at least cash flow neutral on an undiscounted basis from the third quarter of 2024 through to the end of the amended base term of the agreement. If our MTA cash flow performance continues to be in line with or better than our current model, we would not expect to incur additional impairments related to this contract in the future. Now, turning to AFFO on Slide 12, you can see the bridge to our Q2 AFFO of nearly $85 million. The almost $7 million year-over-year increase was due to improvements in OIBDA, cash taxes, and other items, slightly offset by higher interest expense due to last year's fourth quarter senior note refinancing.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

For 2024, we continue to expect that reported consolidated AFFO growth will be in the high single-digit range from 2023's AFFO of $271 million. This guide considers the five months we operated the Canadian business prior to its sale, compared to twelve months last year. Please turn to Slide 13 for an update on our balance sheet. Committed liquidity is nearly $665 million, including around $50 million of cash, almost $500 million available via our revolver, and $120 million available via accounts receivable securitization facility, which now matures in June of 2027. As of June 30th, our total net leverage was 5 times flat, down from 5.4 times as of March 31st, primarily due to the sale of our Canadian business.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

We continue to target a net leverage range of 4-5 times, and we plan to continue deleveraging through growth and adjusted OIBDA. As of June 30, we paid down $200 million of our term loan using Canadian proceeds and $90 million on our accounts receivable facility using freed up capital. Turning to our dividend, we announced today that our board of directors approved another 30-cent cash dividend payable on September 27 to shareholders of record at the close of business on September 6. As a reminder, based on our current operational expectations and the taxable gain created with the sale of our Canadian business, which closed on June 7, we believe we will need to pay a larger dividend later in the year for re-compliance.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

To maximize the deleveraging goal of the sale of our Canadian business, the board has the optionality to pay a portion of the larger dividend in common stock, which would be issued on a pro rata basis to current shareholders. There were no larger notable acquisitions made during the quarter, and looking at our current acquisition pipeline, we continue to expect our 2024 deal activity will look like that of 2023. In closing, we accomplished a lot in the quarter, and we continue to be enthusiastic about the remainder of the year to come. With that, let me turn the call back to Jeremy.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Thanks, Matt. We were pleased with our second quarter performance, which we believe has set us up for a successful 2024. Looking forward to the third quarter, and based on what we are seeing in the business as of today, we estimate that Q3 U.S. media revenue growth will be comfortably in the mid-single-digit range, with billboard accelerating from its Q2 level to Q3 level and transit growing in the high single-digit range. This is a reflection of national trends picking up and local continuing to display solid growth. OUTFRONT is entering the third quarter as a strictly domestic operation for the very first time, and we remain incredibly excited about the many opportunities that lie ahead.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

U.S. out-of-home is poised to continue its organic growth as it remains one of the few sources of unassailable viewership, as other mediums continue to see audience declines. This organic growth will continue to be enhanced by further digitization, which will remain a key driver as we expand our digital footprint and continue to benefit from growth in automated revenues. And last but not least, we expect that our transit business will continue to recover very quickly, and we'll seek to improve the economics of each of these agreements as they come up for renewal. And with that, operator, let's now open the lines for questions.

[Operator]

Thank you. Please press Star followed by the number one if you'd like to ask a question and ensure your device is unmuted locally when it's your turn to speak. Our first question today comes from David Karnovsky with JPMorgan. Please go ahead. Your line is open.

[David Karnovsky, Senior Research Analyst at JPMorgan]

Hi, thank you. Jeremy, just go back to your comments on the guide. Before you said, Q3 media growth, I think comfortably at mid-single. Does that mean you think there's room to potentially do better? Should maybe macro trends break more favorably? And then digital transit looks like it accelerated a bit in the quarter. I think maybe you had turned on programmatic and automated buying in New York and MTA. I just want to see what the reception to marketers has been to to that so far. Thanks.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Yeah, thanks for the question, David. Let's just hit the MTA point four first. Yeah, we did switch on programmatic to our Liveboards in the MTA. There are still some boards on train, for example, that still need to be connected, but certainly will connect on Liveboards. And, you know, we're starting to see some pickup and, you know, it'll take a bit of time, but we're excited at what automated revenues will do for digital on the MTA. Looking at the guide, yeah, we said that we would be comfortably in the mid-single digit range, and, you know, we pointed to two things really. One was the improving trend in billboard, and secondly, was the improving trends in national.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

You know, so from that point of view, you know, we'd expect numbers to be a little bit ahead of where we were in Q2.

[David Karnovsky, Senior Research Analyst at JPMorgan]

Thank you.

[Operator]

Our next question today comes from Cameron McVeigh with Morgan Stanley. Please go ahead.

[Cameron McVeigh, VP at Morgan Stanley]

Thanks. I was just curious if you could discuss your view of the state of the current macro environment and how advertiser demand has been trending. When you think about local versus national advertising, you know, why do you think we're continuing to see this divergence, and has this continued to be the case into the third quarter? Thanks.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Yeah, thanks for the question. I must admit, I don't think the divergence we're seeing is particularly down, you know, to the macro trends that we've been seeing, you know, over the last few weeks. When you drill into it, actually the main down within our national business has really been entertainment, and that's been sort of, you know, a combination of movies, of streaming, you know, a number of factors that still haven't, you know, quite repaired and recovered from the disruption to, you know, the whole sort of media slate and TV slate, driven by the actors and writers strike at the back end of the year.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

I think the other thing I'd point to is that, you know, in total, it's not as though national is not growing, it's just not growing, you know, as fast as local is. So, I think that would be my comments there.

[Cameron McVeigh, VP at Morgan Stanley]

Great, thanks. And then just secondly, it's strong growth in the digital transit segment. Curious, you know, how much of that is comp related versus maybe specific vertical, recovery or, you know, more supply coming in with the programmatic ad tech integration you spoke to earlier? Thanks.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Yeah, thanks, Cameron. I mean, the answer is, you know, we have seen, you know, definitive increase across the verticals, but we've also do have, in total, more screens in, in the transit environment in the MTA as we built out, as we built out last year. And, you know, we're really looking forward to, you know, benefiting from that, you know, digital as we go forward. I'm not certain how much time, you know, you guys have, you know, spend down on the subway right now, but, I mean, the, the product has never, has never looked better.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

The fact that we can, you know, have, you know, the opportunity to start brilliant creative, and now also, you know, that the delivery of programmatic, which means that it can be incredibly incredibly timely, I think we're gonna, you know, really benefit from those investments that we've made, you know, over the last couple of years as we go forward from here.

[Cameron McVeigh, VP at Morgan Stanley]

Great, thank you.

[Operator]

Our next question comes from Ian Zaffino with Oppenheimer. Please go ahead.

[Ian Zaffino, Managing Director at Oppenheimer]

Hi, great. Thank you very much. You know, I just wanted to ask a little bit more on the transit side, 'cause it looks like ridership has not really moved a whole lot over, you know, the past year or so. So can you maybe help us understand, you know, are you at a kind of a ridership level that you, you know, are happy with? I mean, you're growing 10% or so, but, you know, what else can you potentially do to, you know, maybe get revenues higher, you know, in the absence of some ridership growth? And if you do see ridership growth, is that kinda like a one-to-one in that if we get back to, let's just say, 80% of pre-COVID, you know, that'd be 15% higher revenues.

[Ian Zaffino, Managing Director at Oppenheimer]

Is that the way to think about it, or maybe a little bit more of a deeper discussion there? Thanks.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Okay. So, thanks for the question. I guess first thing is that actually, you know, MTA revenues were well ahead of that, you know, that double-digit growth rate that we gave in total, and also, over-indexing on ridership. So that's a very good news. I think we said right the way along from, you know, if we go back to the dark days of early 2020, that we expected that, you know, at 80%-85% of ridership, that, you know, we, that we would be able to generate a 100% of revenue. So we continue to believe that to be the case.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

And what's great is that actually, you know, ridership's been bumping along at somewhat similar levels for the last few months, and this expansion has really come from, as I say, it's come from just having a great product there. And also, I think an acceptance advertisers are really starting to once again see the huge benefits of advertising in the transit medium.

[Ian Zaffino, Managing Director at Oppenheimer]

Okay, thank you. And then I think you guys mentioned something about paying some of the dividend in stock. You know, how would that work as far as the mechanics of that, the timing of that, and just maybe a little bit of a deeper discussion? Thanks.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Thanks, Ian. Matt, I'll take that one. As a REIT, we have some flexibility as to how and what form we pay our dividend. Obviously, also as a REIT, we're required to distribute most of capital gain and most of our income. So, we're able to pay up to 85%. I'm sorry, 80% of a declared dividend in stock, if the board so chose, we would, like any split currency opportunity, shareholders will get the choice of, you know, if they want cash or stock. And then, after those choices are made, the excess would be allocated pro rata.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

So you could picture it's possibly something similar to a, you know, a rights-like offering, so no one gets diluted, everyone gets kind of the same terms of shares. I know it's been done by other REITs, and often accompanied by a reverse split to standardize the number of shares, but again, those decisions haven't been made here at this time.

[Ian Zaffino, Managing Director at Oppenheimer]

Okay. Thank you very much.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Thanks.

[Operator]

The next question comes from Jason Bazinet with Citi. Please go ahead, your line is open.

[Jason Bazinet, Director at Citi]

Thanks. I just had a quick question on the Canadian disposition. I think we were all modeling it as a June 30 close, and since it closed on the 7th of June, is the right math to take this slide 23 in your presentation and just do the proportional math of the 23 days that we're missing? In other words, the column that you're showing, is that a full quarter through June 30, or does that column represent the, the 60 some odd days, 67 days that you owned it? Does that make sense?

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

It's the full quarter, but it's also 67 days that we owned it. So,

[Jason Bazinet, Director at Citi]

Okay

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

... obviously, as we were preparing for sale, not causal, but maybe coincidental, you can see performance over the first 67 days was probably less than it was last year, and then just, you know, shorter number of days, so the Canada comparison is a tough one.

[Jason Bazinet, Director at Citi]

Okay, that's great. I understand. Thank you.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Thanks.

[Operator]

The next question today comes from Lance Vitanza with TD Cowen. Please go ahead. Your line is open.

[Lance Vitanza, Managing Director and Senior Analyst at TD Cowen]

Hi. Thanks, guys, and nice quarter. Back on the West Coast, Southern California, Los Angeles, I was a bit surprised to see L.A. or to hear that L.A. is still struggling, given the end of the writers strike. I know that there's a ramp, but, how is that region trending into the third quarter and the back half, and when do you expect to see us in that region, back above kind of pre-writers strike levels? Is that possible in the back half, or is that a 2025 event? Thanks.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Yeah, it's a little bit hard to say exactly. What we can see as we look into Q3 is that, some of the, you know, TV money has come back, so, you know, that's looking positive. But actually, the movie slate, if you, you know, look at it, there are just, fewer movies and fewer tentpole movies, in Q2 versus in Q3 versus last year. So that's where we'll see the delta. In terms of movie slate, I don't think we're gonna really start. You know, it doesn't look like that completely repairs itself, in 2024.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

But as you know, hopefully, as I say, with the TV coming back in and maybe, you know, an improvement coming through from some of the streamers, maybe we'll see entertainment not being, you know, quite the drag in the latter half of the year as it was for the last few months.

[Lance Vitanza, Managing Director and Senior Analyst at TD Cowen]

Well, that's super helpful. And then just sort of a follow-up on that. So is it the case that as we think about the, the kind of, you know, media spend in L.A., is it, is it sort of heavily weighted? Is it like 80% of that movies, 20% television, or is it something closer to 50/50, or?

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Yeah, I mean, if you look at it for, you know, for the second quarter, and we sort of look at the numbers there, and I'm not sort of thinking L.A. specifically, but there was reasonable weighting between TV and film. So, you know, we'll still notice it as we go into Q3. As I say, it's just likely to not be quite as obvious.

[Lance Vitanza, Managing Director and Senior Analyst at TD Cowen]

Thanks.

[Operator]

The next question comes from Jim Goss with Barrington Research. Please go ahead.

[James Goss, VP and Senior Investment Analyst at Barrington Research]

All right. Thank you. A couple of things. One, I was wondering, we talk a lot about the impact on transit and the reduced ridership, that sort of thing. I was wondering, are there any lingering impacts from the shifts to greater share of work at home, in terms of ad exposure or pricing or anything, any other metrics we ought to be thinking about, you know, between your city and suburban areas, especially the urban locations?

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Thanks for the question, Jim. The answer is not so much so. But, you know, the interesting thing about work from home, as we said to others, that, you know, obviously, it impacts absolute total, you know, total number of eyeballs, but it doesn't actually, it, it, you know, it still has very, very similar reach to that which, to that which we had pre-COVID. So, you know, typically, people would be doing seven or eight journeys or, you know, rather than 10. But it's, but it's the, the, you know, the, it's, it's said that the same number of individual people in the same region. So, so no, I don't think we're gonna—we're not really seeing any lingering impacts of that.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

As I say, broadly, I think most models show that, you know, there will be a gradual increase in ridership, you know. So we, you know, we look forward to any benefit that that might bring as well as we look into the future, you know, combined with the digital investments that we've been making.

[James Goss, VP and Senior Investment Analyst at Barrington Research]

Okay. You know, you've, you've always talked about the reach versus impressions issue regarding transit ridership. Has it been borne out to be true that maybe fewer impressions, but the same reach has really, you know, been to your benefit in terms of coming back more quickly?

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Well, you know, if you look at the gradual improvement that we've had, we've continued to over-index pretty much throughout against ridership. So, you know, that I think shows the value, if you like, the incremental value we're getting out of that delta, if you like, of reach versus frequency. So, you know, I think it all points, you know, in a very positive direction.

[James Goss, VP and Senior Investment Analyst at Barrington Research]

Okay, last thing. With the sale of Canada bringing in, considerable cash, will it have any implications in terms of, any of your other, capital plans? You know, perhaps a more intense M&A focus or anything of that nature?

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Jim, it's Matt. Probably nothing immediate, but it certainly gets us back in a more comfortable leverage range, and as we continue to deliver, it would probably bring us back to material M&A opportunities quicker than we would have done without the sale of Canada. So we think it gives us a lot more flexibility and a lot more balance sheet strength.

[James Goss, VP and Senior Investment Analyst at Barrington Research]

All right. Thanks very much. Appreciate it.

[Matthew Siegel, EVP and CFO at OUTFRONT Media]

Thanks, Jim.

[Operator]

We have no further questions in the queue, so I'll turn the call back over to Jeremy Male for any closing comments.

[Jeremy Male, Chairman and CEO at OUTFRONT Media]

Thanks, Lydia, and thanks to everyone for joining us today. I look forward to seeing many of you at various conferences and events as we move through summer, but those who I don't, look forward to presenting our Q3 results to you in November. Thank you very much.

Participants

Executives

• Jeremy Male, Chairman and CEO
• Matthew Siegel, EVP and CFO
• Stephan Bisson, Head of Investor Relations

Analysts

• Cameron McVeigh, VP at Morgan Stanley
• David Karnovsky, Senior Research Analyst at JPMorgan
• Ian Zaffino, Managing Director at Oppenheimer
• James Goss, VP and Senior Investment Analyst at Barrington Research
• Jason Bazinet, Director at Citi
• Lance Vitanza, Managing Director and Senior Analyst at TD Cowen