Alphabet (NASDAQ:GOOG) (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as "Other Bets." Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.
Alphabet's core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide. Beyond search and advertising, Alphabet develops widely used consumer and enterprise products such as YouTube, the Android operating system, the Chrome browser, Google Maps, Gmail and Google Play. The company also provides cloud infrastructure and productivity services through Google Cloud and Google Workspace, which compete in the enterprise market for computing, storage, analytics and collaboration tools. Alphabet designs hardware under the Pixel and Nest brands and invests heavily in artificial intelligence and machine learning capabilities through Google Research and its DeepMind subsidiary.
Alphabet’s Other Bets division houses longer‑term, capital‑intensive ventures including Waymo (autonomous driving), Verily (life sciences), X (research and moonshot projects) and various investment arms. Historically, Google expanded its product footprint through key acquisitions — for example, Android and YouTube — and sustained heavy investment in research and development. The company operates globally, serving consumers, advertisers and enterprises across North America, Europe, Asia and other regions, and is subject to regulatory and policy scrutiny in multiple jurisdictions as governments examine competition, privacy and platform practices.
