1-800 FLOWERS.COM (NASDAQ:FLWS) Downgraded to Sell Rating by Wall Street Zen

Key Points

• Wall Street Zen downgraded 1-800 FLOWERS.COM (NASDAQ:FLWS) from “hold” to “sell,” though Noble Financial reiterated an “outperform” rating. Overall, the stock’s analyst consensus remains “hold” with a target price of $3.75.
• Recent earnings were mixed: Q3 revenue came in at $293.0 million, slightly above expectations, but the company posted a loss of $0.77 per share, a bit worse than the $0.75 consensus estimate.
• Profitability remains under pressure, with negative return on equity and net margin, while insider selling has been notable in recent months. The stock was trading up 5.2% to $4.82 in the article.

1-800 FLOWERS.COM (NASDAQ:FLWS - Get Free Report) was downgraded by equities researchers at Wall Street Zen from a "hold" rating to a "sell" rating in a note issued to investors on Saturday.

Separately, Noble Financial reiterated an "outperform" rating on shares of 1-800 FLOWERS.COM in a report on Friday. One equities research analyst has rated the stock with a Buy rating, one has assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the company has an average rating of "Hold" and a consensus target price of $3.75.

1-800 FLOWERS.COM Trading Up 5.2%

FLWS stock opened at $4.82 on Friday. The company has a market cap of $308.82 million, a P/E ratio of -2.28 and a beta of 1.25. 1-800 FLOWERS.COM has a twelve month low of $2.88 and a twelve month high of $8.44. The company has a quick ratio of 0.81, a current ratio of 1.25 and a debt-to-equity ratio of 0.43. The business has a fifty day moving average of $3.44 and a 200-day moving average of $3.75.

1-800 FLOWERS.COM (NASDAQ:FLWS - Get Free Report) last released its earnings results on Thursday, May 7th. The specialty retailer reported ($0.77) earnings per share for the quarter, missing analysts' consensus estimates of ($0.75) by ($0.02). The firm had revenue of $293.01 million for the quarter, compared to the consensus estimate of $292.42 million. 1-800 FLOWERS.COM had a negative return on equity of 26.97% and a negative net margin of 8.69%. As a group, equities research analysts expect that 1-800 FLOWERS.COM will post -1.18 EPS for the current year.

Insider Buying and Selling

In related news, major shareholder Fund 1 Investments, Llc sold 489,238 shares of the company's stock in a transaction dated Wednesday, April 22nd. The stock was sold at an average price of $4.17, for a total value of $2,040,122.46. Following the completion of the sale, the insider owned 3,607,004 shares in the company, valued at approximately $15,041,206.68. This represents a 11.94% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. Insiders sold a total of 1,752,433 shares of company stock valued at $7,555,619 in the last ninety days. Corporate insiders own 52.16% of the company's stock.

Institutional Investors Weigh In On 1-800 FLOWERS.COM

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Quarry LP increased its holdings in 1-800 FLOWERS.COM by 538,100.0% in the third quarter. Quarry LP now owns 5,382 shares of the specialty retailer's stock valued at $25,000 after purchasing an additional 5,381 shares during the last quarter. FNY Investment Advisers LLC grew its stake in 1-800 FLOWERS.COM by 2,832.6% in the fourth quarter. FNY Investment Advisers LLC now owns 10,000 shares of the specialty retailer's stock valued at $39,000 after acquiring an additional 9,659 shares during the period. Jain Global LLC acquired a new position in 1-800 FLOWERS.COM in the fourth quarter valued at about $46,000. Deutsche Bank AG acquired a new position in 1-800 FLOWERS.COM in the fourth quarter valued at about $48,000. Finally, State of Wyoming grew its stake in 1-800 FLOWERS.COM by 197.8% in the second quarter. State of Wyoming now owns 9,833 shares of the specialty retailer's stock valued at $48,000 after acquiring an additional 6,531 shares during the period. Institutional investors own 38.43% of the company's stock.

Key Stories Impacting 1-800 FLOWERS.COM

Here are the key news stories impacting 1-800 FLOWERS.COM this week:

• Positive Sentiment: FLWS reported Q3 revenue of $293.0 million, slightly ahead of analyst estimates, which helped offset concerns about the quarterly loss. 1-800-FLOWERS.COM, Inc. Reports Fiscal 2026 Third Quarter Results
• Positive Sentiment: Management said it continued making “meaningful progress” on strategic initiatives and strengthening the business for long-term, profitable growth, supporting the market’s optimism around turnaround efforts. 1-800-FLOWERS.COM Earnings Call: Cost Cuts vs. Declines
• Neutral Sentiment: The company posted a Q3 loss of $0.77 per share, slightly worse than the $0.75 consensus estimate, showing earnings are still under pressure. 1-800-Flowers.com (FLWS) Reports Q3 Loss, Tops Revenue Estimates
• Neutral Sentiment: On the earnings call transcript, investors are likely weighing whether cost cuts can offset ongoing declines in the business, making the update more of a “show-me” story than an immediate fundamental inflection. 1-800-Flowers (FLWS) Q3 2026 Earnings Transcript
• Negative Sentiment: Profitability remains weak, with negative return on equity and negative net margin, which may limit enthusiasm despite the better revenue print. 1-800 FLOWERS.COM stock information

About 1-800 FLOWERS.COM

1-800-FLOWERS.COM, Inc, founded in 1976 by Jim McCann and headquartered in Jericho, New York, is a leading floral and gift retailer in North America. Operating primarily through its online platform and call center, the company offers a wide selection of fresh-cut flowers, gourmet foods, gift baskets, plants and home décor items. With a network of affiliated florists and its own floral production farms, 1-800-FLOWERS.COM facilitates same-day delivery services across the United States, reaching more than 90% of U.S.

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