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Alphabet (GOOG) Stock Price, News & Analysis

Alphabet logo
$280.98 -1.34 (-0.48%)
As of 11:41 AM Eastern
This is a fair market value price provided by Massive. Learn more.

About Alphabet Stock (NASDAQ:GOOG)

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Key Stats

Today's Range
$277.62
▼
$281.00
50-Day Range
$282.32
▼
$350.87
52-Week Range
$271.41
▼
$404.47
Volume
15.26 million shs
Average Volume
20.52 million shs
Market Capitalization
$3.44 trillion
P/E Ratio
14.71
Dividend Yield
0.31%
Price Target
$413.54
Consensus Rating
Moderate Buy

Company Overview

Alphabet Inc. is a technology holding company best known as the parent organization of Google. Founded in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, online services, communications, artificial intelligence, and other emerging areas.

Google’s principal products and services include its internet search engine, digital advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play, and Google Workspace. The company also provides cloud computing, data storage, cybersecurity, productivity, and artificial intelligence services through Google Cloud. Its hardware offerings include Pixel smartphones and related devices, while other Alphabet businesses conduct research and development in areas such as autonomous transportation and life sciences.

Alphabet serves users, advertisers, businesses, developers, and public-sector organizations in markets around the world. Its products are available across numerous geographic regions and languages, with operations supported by global data centers, offices, and technology infrastructure.

Sundar Pichai serves as Alphabet’s chief executive officer and is also the CEO of Google. The company is headquartered in Mountain View, California.

AI Generated. May Contain Errors.

Alphabet Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
99th Percentile Overall Score

GOOG MarketRank™: 
4.93386071845 of 5 stars

Alphabet scored higher than 99% of companies evaluated by MarketBeat, and ranked 8th out of 236 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Alphabet has received a consensus rating of Moderate Buy. The company's average rating score is 2.98, and is based on 6 strong buy ratings, 35 buy ratings, 5 hold ratings, and 1 sell rating.

  • Upside Potential

    Alphabet has a consensus price target of $413.54, representing about 46.5% upside from its current price of $282.32.

  • Amount of Analyst Coverage

    Alphabet has been the subject of 29 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Alphabet's stock forecast and price target.
  • Earnings Growth

    Earnings for Alphabet are expected to decrease by -26.99% in the coming year, from $20.60 to $15.04 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Alphabet is 14.73, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.21.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Alphabet is 14.73, which means that it is trading at a less expensive P/E ratio than the Communication Services sector average P/E ratio of about 25.66.

  • Price to Earnings Growth Ratio

    Alphabet has a PEG Ratio of 0.92. PEG Ratios below 1 indicate that a company could be undervalued.

  • Price to Book Value per Share Ratio

    Alphabet has a P/B Ratio of 8.22. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Percentage of Shares Shorted

    0.45% of the float of Alphabet has been sold short.
  • Short Interest Ratio / Days to Cover

    Alphabet has a short interest ratio ("days to cover") of 3.29, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Alphabet has recently decreased by 6.64%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    Alphabet has a dividend yield of 0.28%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Alphabet has only been increasing its dividend for 1 years.

  • Dividend Coverage

    The dividend payout ratio of Alphabet is 4.59%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Alphabet will have a dividend payout ratio of 5.85% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

  • Read more about Alphabet's dividend.
  • News Sentiment

    Alphabet has a news sentiment score of 0.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.56 average news sentiment score of Communication Services companies.
  • News Coverage This Week

    MarketBeat has tracked 309 news articles for Alphabet this week, compared to 12 articles on an average week.
  • Search Interest

    219 people have searched for GOOG on MarketBeat in the last 30 days. This is an increase of 52% compared to the previous 30 days.
  • MarketBeat Follows

    108 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 125% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $83,288.00 in company stock.

  • Percentage Held by Insiders

    12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    27.26% of the stock of Alphabet is held by institutions.

  • Read more about Alphabet's insider trading history.
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GOOG Stock News Headlines

Why tech stocks are dead
AI skeptics see dot-com era warning signs, and they have a point. But the real opportunity may not be in the big tech names pouring billions into data centers. Walmart's $24 million satellite network, AMR's Sabre system, and Capital One's 36,114 pricing tests all prove the same thing: compute has always been business's biggest moat, and it's about to get cheaper than ever. Porter Stansberry says one overlooked, government-protected sector is positioned to absorb this near-free compute boom and could become the next Magnificent 7.tc pixel
A gold-and-chrome quantum computing cryostat with layered cooling stages in a lab setting lit by blue and purple light.
Approaching Earnings Season, Are Pure Play Quantum Stocks Still a Good Bet? (GOOG)
Ahead of earnings, IonQ and D-Wave show contrasting growth forecasts, while legacy firms IBM and Alphabet leverage infrastructure, funding, and quantum tech advances like Google's Willow processor.
See More Headlines

GOOG Stock Analysis - Frequently Asked Questions

Alphabet's stock was trading at $313.80 at the beginning of 2026. Since then, GOOG shares have decreased by 10.0% and is now trading at $282.32.

Alphabet Inc. (NASDAQ:GOOG) released its quarterly earnings results on Wednesday, October, 28th. The information services provider reported $2.12 earnings per share (EPS) for the quarter, missing the consensus estimate of $3.01 by $0.89. The company's quarterly revenue was up 24.7% on a year-over-year basis.
Read the conference call transcript
.

Alphabet shares split on the morning of Monday, July 18th 2022.The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were issued to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

The following companies are subsidiaries of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Alphabet's top institutional shareholders include Sumitomo Mitsui Trust Group Inc. (0.09%), Assenagon Asset Management S.A. (0.05%), Robeco Institutional Asset Management B.V. (0.03%) and ProShare Advisors LLC (0.02%). Insiders that own company stock include Sundar Pichai, Ruth Porat, Prabhakar Raghavan, Kavitark Ram Shriram, John Kent Walker, John Kent Walker, Marsida Saraci, Frances Arnold, Amie Thuener O'toole, John L Hennessy, 2019 Gp LLC Gv and 2017 Gp LLC Gv.
View institutional ownership trends
.

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Alibaba Group (BABA), Micron Technology (MU) and Walt Disney (DIS).

Company Calendar

Ex-Dividend for 9/14 Dividend
9/04/2026
Record date for 9/14 Dividend
9/07/2026
Dividend Payable
9/14/2026
Last Earnings
10/28/2026
Today
10/30/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Interactive Media & Services
Sub-Industry
Interactive Media & Services
Current Symbol
NASDAQ:GOOG
CIK
1652044
Employees
198,933
Year Founded
2015

Price Target and Rating

High Price Target
$515.00
Low Price Target
$325.00
Potential Upside/Downside
+47.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.98
Research Coverage
47 Analysts

Profitability

EPS (Trailing Twelve Months)
$19.16
Trailing P/E Ratio
14.65
Forward P/E Ratio
13.60
P/E Growth
0.92
Net Income
$132.17 billion
Net Margins
50.03%
Pretax Margin
67.12%
Return on Equity
46.63%
Return on Assets
31.83%

Debt

Debt-to-Equity Ratio
0.16
Current Ratio
2.72
Quick Ratio
2.64

Sales & Book Value

Annual Sales
$471.10 billion
Price / Sales
7.27
Cash Flow
$11.03 per share
Price / Cash Flow
25.40
Book Value
$34.33 per share
Price / Book
8.16

Miscellaneous

Outstanding Shares
12,230,000,000
Free Float
10,641,323,000
Market Cap
$3.43 trillion
Optionable
Optionable
Beta
1.19

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This page (NASDAQ:GOOG) was last updated on 10/30/2026 by MarketBeat.com Staff.
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