Zacks Research Upgrades Hasbro (NASDAQ:HAS) to "Strong-Buy"

Key Points

• Zacks Research upgraded Hasbro to “Strong Buy” from “Hold,” while broader analyst sentiment remains positive with a “Moderate Buy” consensus and an average price target of $114.07.
• Hasbro reported a strong quarter, earning $2.90 per share versus the $1.86 estimate and generating $1.60 billion in revenue, up 15% year over year.
• Despite strong earnings momentum and growth potential from brands such as Magic: The Gathering, fiscal 2026 revenue guidance of $5.0–$5.1 billion is slightly below the $5.1 billion analyst consensus.

Hasbro (NASDAQ:HAS - Get Free Report) was upgraded by research analysts at Zacks Research from a "hold" rating to a "strong-buy" rating in a research note issued to investors on Thursday, Zacks reports.

Several other equities analysts have also commented on HAS. Bank of America lowered their target price on Hasbro from $115.00 to $105.00 and set a "buy" rating for the company in a report on Thursday, July 16th. UBS Group set a $125.00 price target on Hasbro in a report on Wednesday. DA Davidson reduced their price objective on Hasbro from $100.00 to $95.00 and set a "neutral" rating for the company in a research report on Wednesday, July 22nd. Argus upped their price objective on Hasbro from $90.00 to $105.00 and gave the stock a "buy" rating in a research note on Thursday, July 23rd. Finally, BNP Paribas Exane restated an "outperform" rating and set a $127.00 price objective (up from $116.00) on shares of Hasbro in a research note on Wednesday. One investment analyst has rated the stock with a Strong Buy rating, thirteen have given a Buy rating and two have issued a Hold rating to the stock. According to data from MarketBeat, Hasbro currently has an average rating of "Moderate Buy" and an average price target of $114.07.

Hasbro Price Performance

Shares of NASDAQ:HAS opened at $117.44 on Thursday. The company has a quick ratio of 1.46, a current ratio of 1.40 and a debt-to-equity ratio of 2.79. Hasbro has a fifty-two week low of $74.78 and a fifty-two week high of $117.77. The firm has a 50-day simple moving average of $93.87 and a 200 day simple moving average of $90.58. The company has a market cap of $16.56 billion, a PE ratio of 17.55, a P/E/G ratio of 1.52 and a beta of 0.45.

Hasbro (NASDAQ:HAS - Get Free Report) last released its quarterly earnings data on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, topping the consensus estimate of $1.86 by $1.04. Hasbro had a net margin of 18.44% and a return on equity of 140.60%. The firm had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.48 billion. During the same quarter in the prior year, the business earned $1.68 earnings per share. Hasbro's quarterly revenue was up 15.0% on a year-over-year basis. On average, sell-side analysts anticipate that Hasbro will post 6.69 EPS for the current year.

Insider Transactions at Hasbro

In other news, CFO Gina M. Goetter sold 11,000 shares of the company's stock in a transaction that occurred on Tuesday, July 28th. The shares were sold at an average price of $95.44, for a total value of $1,049,840.00. Following the completion of the sale, the chief financial officer directly owned 88,104 shares of the company's stock, valued at approximately $8,408,645.76. This represents a 11.10% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Holly Barbacovi sold 5,057 shares of the company's stock in a transaction that occurred on Monday, August 31st. The stock was sold at an average price of $94.20, for a total transaction of $476,369.40. Following the completion of the sale, the insider directly owned 37,486 shares of the company's stock, valued at approximately $3,531,181.20. This represents a 11.89% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 50,472 shares of company stock worth $4,736,533 over the last ninety days. Insiders own 0.71% of the company's stock.

Institutional Investors Weigh In On Hasbro

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Citizens Financial Group Inc. RI bought a new stake in Hasbro during the third quarter worth approximately $216,000. Carolina Wealth Advisors LLC grew its position in Hasbro by 1.2% in the third quarter. Carolina Wealth Advisors LLC now owns 31,610 shares of the company's stock worth $2,772,000 after buying an additional 389 shares during the last quarter. Tectonic Advisors LLC grew its position in Hasbro by 5.0% in the third quarter. Tectonic Advisors LLC now owns 172,379 shares of the company's stock worth $15,114,000 after buying an additional 8,239 shares during the last quarter. Fifth Third Wealth Advisors LLC increased its holdings in shares of Hasbro by 10.3% in the third quarter. Fifth Third Wealth Advisors LLC now owns 4,197 shares of the company's stock valued at $368,000 after buying an additional 391 shares in the last quarter. Finally, Yousif Capital Management LLC increased its holdings in shares of Hasbro by 2.3% in the third quarter. Yousif Capital Management LLC now owns 15,559 shares of the company's stock valued at $1,364,000 after buying an additional 355 shares in the last quarter. Institutional investors own 91.83% of the company's stock.

Hasbro News Roundup

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Strong earnings momentum: Hasbro’s latest results exceeded expectations, with earnings per share of $2.90 versus the $1.86 consensus and revenue of $1.60 billion versus $1.48 billion expected. Revenue increased 15% year over year, helping drive the stock to a new 52-week high. Hasbro Sets New 1-Year High After Better-Than-Expected Earnings
• Positive Sentiment: Analyst and quantitative support: BNP Paribas Exane reaffirmed an “Outperform” rating, while Citigroup reportedly expects further appreciation. Hasbro was also added to multiple Zacks Rank #1 “Strong Buy” lists, including momentum and income-stock screens. BNP Paribas Exane Reaffirms Outperform Rating Best Momentum Stock to Buy
• Positive Sentiment: Magic franchise remains a key growth driver: UBS said Hasbro is showing confidence in the broader upside of Magic: The Gathering. Management also highlighted trading cards as the largest category in toys and games, reinforcing investor interest in the franchise’s growth and profitability. Hasbro Shows Confidence in Overall Magic Franchise Upside
• Neutral Sentiment: Boston relocation: CEO Chris Cocks cited access to talent and a more attractive urban environment as reasons for moving Hasbro’s headquarters from Pawtucket to Boston. The move may support recruiting, but its near-term financial impact is unclear. Hasbro's CEO on the Company's Relocation to Boston
• Negative Sentiment: Revenue guidance is slightly cautious: Hasbro issued fiscal 2026 revenue guidance of $5.0 billion to $5.1 billion, compared with the $5.1 billion analyst consensus. The lower end of the range could limit upside if investors view it as evidence of slowing growth.

About Hasbro

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.

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