Planet Fitness (PLNT) Stock Price, News & Analysis

Company Overview

Planet Fitness, Inc. (NYSE: PLNT) is a franchised fitness-center company that operates under the Planet Fitness brand. The company follows a “high-value, low-price” model designed to make gym memberships accessible to a broad range of consumers. Its clubs offer cardiovascular and strength-training equipment, group and individual exercise areas, and a welcoming environment known as the “Judgement Free Zone.”

Planet Fitness generates revenue primarily through membership dues, franchise royalties and fees, and sales of merchandise and other services. Its franchisees operate most of the company’s locations, while Planet Fitness supports the network through brand management, marketing, technology, training, and operational resources. The company also offers memberships with different levels of access and benefits, including access to its network of clubs and additional amenities at participating locations.

The business traces its roots to 1992, when the first Planet Fitness club opened in Dover, New Hampshire. The brand has since expanded through franchising across the United States, Canada, and other international markets, serving millions of members through a large network of fitness clubs. Colleen Keating serves as Planet Fitness’s chief executive officer.

Key Stats

• Today's Range: $51.85 to $54.44
• 50-Day Range: $40.54 to $54.20
• 52-Week Range: $37.03 to $114.26
• Volume: 1.56 million shs
• Average Volume: 2.15 million shs
• Market Capitalization: $4.02 billion
• P/E Ratio: 18.06
• Dividend Yield: N/A
• Price Target: $69.34
• Consensus Rating: Moderate Buy

Planet Fitness Stock Analysis - MarketRank™

Planet Fitness scored higher than 94% of companies evaluated by MarketBeat, and ranked 77th out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Planet Fitness has received a consensus rating of Moderate Buy. The company's average rating score is 2.55, and is based on 1 strong buy rating, 11 buy ratings, 9 hold ratings, and 1 sell rating.

Upside Potential

Planet Fitness has a consensus price target of $69.34, representing about 27.9% upside from its current price of $54.21.

Amount of Analyst Coverage

Planet Fitness has been the subject of 7 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.03%

Earnings Growth

Earnings for Planet Fitness are expected to grow by 9.03% in the coming year, from $3.21 to $3.50 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Planet Fitness is 18.31, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.71.

Price to Earnings Ratio vs. Sector

The P/E ratio of Planet Fitness is 18.31, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.36.

Price to Earnings Growth Ratio

Planet Fitness has a PEG Ratio of 1.14. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

12.82% of the float of Planet Fitness has been sold short.

Short Interest Ratio / Days to Cover

Planet Fitness has a short interest ratio ("days to cover") of 2.61, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Planet Fitness has recently increased by 20.66%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Planet Fitness does not currently pay a dividend.

Dividend Growth

Planet Fitness does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.62

News Sentiment

Planet Fitness has a news sentiment score of 0.62. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.43 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Planet Fitness this week, compared to 8 articles on an average week.

Search Interest

35 people have searched for PLNT on MarketBeat in the last 30 days. This is an increase of 52% compared to the previous 30 days.

MarketBeat Follows

4 people have added Planet Fitness to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.6 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

2 insiders have purchased shares of Planet Fitness in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $253,523.00 in company stock, which represents 0.0062% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Planet Fitness insiders have bought 70.71% more of their company's stock than they have sold. Specifically, they have bought $612,063.00 in company stock and sold $358,540.00 in company stock.

Percentage Held by Insiders

0.90% of the stock of Planet Fitness is held by insiders.

Percentage Held by Institutions

95.53% of the stock of Planet Fitness is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 10/22/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Leisure Facilities
• Current Symbol: NYSE:PLNT
• CIK: 1637207
• Web: www.planetfitness.com
• Phone: (603) 750-0001
• Fax: N/A
• Employees: 4,020
• Year Founded: 1992

Price Target and Rating

• Average Price Target for Planet Fitness: $69.34
• High Price Target: $106.00
• Low Price Target: $50.00
• Potential Upside/Downside: +29.7%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.55
• Research Coverage: 22 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.95
• Trailing P/E Ratio: 18.14
• Forward P/E Ratio: 16.65
• P/E Growth: 1.14
• Net Income: $219.10 million
• Net Margins: 16.88%
• Pretax Margin: 23.71%
• Return on Equity: -59.46%
• Return on Assets: 8.60%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.58
• Quick Ratio: 1.56

Sales & Book Value

• Annual Sales: $1.32 billion
• Price / Sales: 3.05
• Cash Flow: $5.24 per share
• Price / Cash Flow: 10.20
• Book Value: ($5.99) per share
• Price / Book: -8.93

Miscellaneous

• Outstanding Shares: 75,530,000
• Free Float: 74,853,000
• Market Cap: $4.04 billion
• Optionable: Optionable
• Beta: 1.05