Baozun (NASDAQ:BZUN) CEO Acquires $30,120.00 in Stock

Key Points

• CEO Wenbin Qiu purchased 12,000 shares on April 7 at $2.51 and 11,600 shares on April 8 at $2.58, totaling about $60,048, raising his direct stake to 1,330,122 shares (a ~0.91% increase) per an SEC filing.
• Baozun shares traded up ~2.8% on the news; the company has a market cap of roughly $146.9 million and a negative trailing P/E of −4.38.
• Analyst sentiment is weak (MarketBeat average rating: "Reduce", with one Hold and one Sell), while institutional investors own about 47.29% of the stock.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu bought 12,000 shares of Baozun stock in a transaction on Tuesday, April 7th. The shares were bought at an average cost of $2.51 per share, with a total value of $30,120.00. Following the acquisition, the chief executive officer directly owned 1,330,122 shares in the company, valued at approximately $3,338,606.22. This represents a 0.91% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

• On Wednesday, April 8th, Wenbin Qiu bought 11,600 shares of Baozun stock. The shares were bought at an average cost of $2.58 per share, with a total value of $29,928.00.

Baozun Trading Up 2.8%

Shares of BZUN opened at $2.54 on Thursday. The company has a market cap of $146.94 million, a PE ratio of -4.38 and a beta of 0.40. The stock has a 50-day moving average price of $2.50 and a 200-day moving average price of $2.92. Baozun Inc. has a 12-month low of $2.07 and a 12-month high of $4.88.

Wall Street Analyst Weigh In

A number of brokerages have recently issued reports on BZUN. Zacks Research upgraded Baozun to a "hold" rating in a research report on Wednesday, February 18th. Weiss Ratings reiterated a "sell (d-)" rating on shares of Baozun in a research report on Wednesday, January 21st. One equities research analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has an average rating of "Reduce".

Institutional Trading of Baozun

A number of hedge funds have recently bought and sold shares of BZUN. JPMorgan Chase & Co. lifted its position in Baozun by 6.0% in the 2nd quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company's stock worth $428,000 after buying an additional 9,627 shares during the last quarter. Arrowstreet Capital Limited Partnership lifted its position in Baozun by 3.9% in the 2nd quarter. Arrowstreet Capital Limited Partnership now owns 388,479 shares of the technology company's stock worth $971,000 after buying an additional 14,622 shares during the last quarter. Jump Financial LLC bought a new stake in Baozun in the 2nd quarter worth approximately $174,000. Qube Research & Technologies Ltd lifted its position in Baozun by 109.6% in the 2nd quarter. Qube Research & Technologies Ltd now owns 148,950 shares of the technology company's stock worth $372,000 after buying an additional 77,891 shares during the last quarter. Finally, Jane Street Group LLC bought a new stake in Baozun in the 2nd quarter worth approximately $40,000. Institutional investors own 47.29% of the company's stock.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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