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NASDAQ:BKNG

Booking (BKNG) Stock Price, News & Analysis

Booking logo
$5,298.38 -163.57 (-2.99%)
Closing price 06/13/2025 04:00 PM Eastern
Extended Trading
$5,312.50 +14.12 (+0.27%)
As of 06/13/2025 07:47 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Booking Stock (NASDAQ:BKNG)

Key Stats

Today's Range
$5,272.36
$5,373.35
50-Day Range
$4,164.15
$5,614.61
52-Week Range
$3,180.00
$5,639.70
Volume
261,976 shs
Average Volume
247,722 shs
Market Capitalization
$172.41 billion
P/E Ratio
30.62
Dividend Yield
0.72%
Price Target
$5,388.37
Consensus Rating
Moderate Buy

Company Overview

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

Booking Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
79th Percentile Overall Score

BKNG MarketRank™: 

Booking scored higher than 79% of companies evaluated by MarketBeat, and ranked 76th out of 217 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Booking has received a consensus rating of Moderate Buy. The company's average rating score is 2.74, and is based on 19 buy ratings, 10 hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    Booking has been the subject of 14 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

  • Read more about Booking's stock forecast and price target.
  • Earnings Growth

    Earnings for Booking are expected to grow by 15.89% in the coming year, from $209.92 to $243.28 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Booking is 30.62, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 24.29.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Booking is 30.62, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 23.87.

  • Price to Earnings Growth Ratio

    Booking has a PEG Ratio of 1.71. PEG Ratios above 1 indicate that a company could be overvalued.

  • Read more about Booking's valuation and earnings.
  • Percentage of Shares Shorted

    1.86% of the float of Booking has been sold short.
  • Short Interest Ratio / Days to Cover

    Booking has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Booking has recently increased by 2.26%, indicating that investor sentiment is decreasing.
  • Dividend Yield

    Booking has a dividend yield of 0.68%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    Booking has only been increasing its dividend for 1 years.

  • Dividend Coverage

    The dividend payout ratio of Booking is 23.89%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, Booking will have a dividend payout ratio of 15.78% next year. This indicates that Booking will be able to sustain or increase its dividend.

  • Read more about Booking's dividend.
  • Percentage of Shares Shorted

    1.86% of the float of Booking has been sold short.
  • Short Interest Ratio / Days to Cover

    Booking has a short interest ratio ("days to cover") of 2.3, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Booking has recently increased by 2.26%, indicating that investor sentiment is decreasing.
  • News Sentiment

    Booking has a news sentiment score of 1.37. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Retail/Wholesale companies.
  • News Coverage This Week

    MarketBeat has tracked 60 news articles for Booking this week, compared to 32 articles on an average week.
  • Search Interest

    Only 14 people have searched for BKNG on MarketBeat in the last 30 days. This is a decrease of -13% compared to the previous 30 days.
  • MarketBeat Follows

    Only 1 people have added Booking to their MarketBeat watchlist in the last 30 days. This is a decrease of -89% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Booking insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    Only 0.16% of the stock of Booking is held by insiders.

  • Percentage Held by Institutions

    92.42% of the stock of Booking is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Booking's insider trading history.
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BKNG Stock News Headlines

Earnings Season Winners - This image is an original composition by MarketBeat using licensed and editorial elements. Not for redistribution or reuse.
5 Earnings Season Winners With More Upside on the Way (BKNG)
Earnings season is over, but that doesn't mean the big winners are ready to fade. Read on to learn which five earnings season winners will keep climbing in Q2.
The End of Elon Musk…?
The End of Elon Musk? Don't make him laugh. Jeff Brown has been hearing this same tired story for years, and he's been proven right time and time again. And now, while the media focuses on Tesla's "demise," he's uncovered an AI breakthrough that's about to make Elon's doubters eat their words yet again. According to his research, if you listen to the media and miss out on Elon's newest breakthrough, it's going to cost you the fortune of a lifetime.
Brokers Issue Forecasts for Booking FY2026 Earnings
Booking (NASDAQ:BKNG) Price Target Raised to $5,820.00
See More Headlines

BKNG Stock Analysis - Frequently Asked Questions

Booking's stock was trading at $4,968.42 on January 1st, 2025. Since then, BKNG shares have increased by 6.6% and is now trading at $5,298.38.
View the best growth stocks for 2025 here
.

Booking Holdings Inc. (NASDAQ:BKNG) posted its quarterly earnings data on Tuesday, April, 29th. The business services provider reported $24.81 EPS for the quarter, topping the consensus estimate of $17.57 by $7.24. The company's revenue for the quarter was up 7.9% compared to the same quarter last year.
Read the conference call transcript
.

Booking subsidiaries include HotelsCombined, FareHarbor, momondo, AS Digital, PriceMatch, Rocketmiles, OpenTable, and more.

Top institutional investors of Booking include Vanguard Group Inc. (9.09%), GAMMA Investing LLC (7.20%), Price T Rowe Associates Inc. MD (2.66%) and Dodge & Cox (2.38%). Insiders that own company stock include Glenn D Fogel, David I Goulden, Susana D'emic, Paulo Pisano, Radakovich Lynn M Vojvodich and Radakovich Lynn Vojvodich.
View institutional ownership trends
.

Shares of BKNG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Booking investors own include Meta Platforms (META), NVIDIA (NVDA), Broadcom (AVGO), ServiceNow (NOW), Netflix (NFLX), UnitedHealth Group (UNH) and Advanced Micro Devices (AMD).

Company Calendar

Record date for 3/31 Dividend
3/07/2025
Ex-Dividend for 3/31 Dividend
3/07/2025
Dividend Payable
3/31/2025
Last Earnings
4/29/2025
Record date for 6/30 Dividend
6/06/2025
Ex-Dividend for 6/30 Dividend
6/06/2025
Today
6/15/2025
Dividend Payable
6/30/2025
Next Earnings (Estimated)
7/30/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Transportation services
Sub-Industry
Internet Retail
Current Symbol
NASDAQ:BKNG
Employees
24,300
Year Founded
1997

Price Target and Rating

Average Stock Price Target
$5,388.37
High Stock Price Target
$6,100.00
Low Stock Price Target
$4,200.00
Potential Upside/Downside
+1.7%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.74
Research Coverage
31 Analysts

Profitability

Trailing P/E Ratio
30.62
Forward P/E Ratio
25.24
P/E Growth
1.71
Net Income
$5.88 billion
Pretax Margin
30.72%

Debt

Sales & Book Value

Annual Sales
$24.09 billion
Cash Flow
$223.37 per share
Price / Cash Flow
23.72
Book Value
($121.46) per share
Price / Book
-43.62

Miscellaneous

Free Float
32,776,000
Market Cap
$172.41 billion
Optionable
Optionable
Beta
1.41

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This page (NASDAQ:BKNG) was last updated on 6/15/2025 by MarketBeat.com Staff
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