NASDAQ:ZBRA Zebra Technologies (ZBRA) Stock Price, News & Analysis $321.38 -5.33 (-1.63%) Closing price 04:00 PM EasternExtended Trading$321.33 -0.05 (-0.01%) As of 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Zebra Technologies Stock (NASDAQ:ZBRA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Zebra Technologies alerts:Sign Up Key Stats Today's Range$314.98▼$326.9450-Day Range$321.38▼$391.0052-Week Range$199.05▼$392.78Volume726,887 shsAverage Volume698,094 shsMarket Capitalization$15.31 billionP/E Ratio18.97Dividend YieldN/APrice Target$388.67Consensus RatingModerate Buy Company Overview Zebra Technologies provides digital solutions that help organizations identify, track and manage assets, people and transactions. Its products include barcode and label printers, mobile computers, barcode scanners, RFID readers and machine-vision systems, along with software and services that connect these tools to business operations. The company serves customers in industries including retail, manufacturing, transportation and logistics, healthcare and government. Its technology supports tasks such as inventory management, order fulfillment, asset tracking and frontline workforce operations across global markets. Founded in 1969 as Data Specialties Incorporated, the company later adopted the Zebra Technologies name. Its offerings combine hardware, software and support to help customers capture and use operational data.AI Generated. May Contain Errors. Read More Zebra Technologies Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks90th Percentile Overall ScoreZBRA MarketRank™: 4.50416501388 of 5 starsZebra Technologies scored higher than 90% of companies evaluated by MarketBeat, and ranked 155th out of 585 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.0 / 5Analyst RatingModerate Buy Consensus RatingZebra Technologies has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 10 buy ratings, 5 hold ratings, and no sell ratings.Upside PotentialZebra Technologies has a consensus price target of $388.67, representing about 20.9% upside from its current price of $321.38.Amount of Analyst CoverageZebra Technologies has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Zebra Technologies' stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth2.37% Earnings GrowthEarnings for Zebra Technologies are expected to grow by 2.37% in the coming year, from $18.13 to $18.56 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Zebra Technologies is 18.97, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.18.Price to Earnings Ratio vs. SectorThe P/E ratio of Zebra Technologies is 18.97, which means that it is trading at a less expensive P/E ratio than the Technology sector average P/E ratio of about 40.19.Price to Book Value per Share RatioZebra Technologies has a P/B Ratio of 4.29. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.75% of the float of Zebra Technologies has been sold short.Short Interest Ratio / Days to CoverZebra Technologies has a short interest ratio ("days to cover") of 2.55, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Zebra Technologies has recently decreased by 10.73%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldZebra Technologies does not currently pay a dividend.Dividend GrowthZebra Technologies does not have a long track record of dividend growth. News and Social Media3.4 / 5News Sentiment0.43 News SentimentZebra Technologies has a news sentiment score of 0.43. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Technology companies.News Coverage This WeekMarketBeat has tracked 29 news articles for Zebra Technologies this week, compared to 5 articles on an average week.Search Interest17 people have searched for ZBRA on MarketBeat in the last 30 days. This is an increase of 89% compared to the previous 30 days.MarketBeat Follows9 people have added Zebra Technologies to their MarketBeat watchlist in the last 30 days. This is an increase of 800% compared to the previous 30 days. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Zebra Technologies insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $188,840.00 in company stock.Percentage Held by Insiders0.91% of the stock of Zebra Technologies is held by insiders.Percentage Held by Institutions91.03% of the stock of Zebra Technologies is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Zebra Technologies' insider trading history. Receive ZBRA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Zebra Technologies and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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ZBRA Stock News HeadlinesBNP Paribas Exane Has Lowered Expectations for Zebra Technologies (NASDAQ:ZBRA) Stock PriceNovember 6, 2026 | americanbankingnews.comZebra Technologies (NASDAQ:ZBRA) Raised to "Buy" at CfraNovember 6, 2026 | americanbankingnews.comFinancial legend: “This is bad, really bad...”Dr. Martin D. Weiss has publicly predicted six major American financial crashes over his 55-year career leading Weiss Ratings, the only conflict-free rating agency in the US. Now he says a $3 trillion problem could trigger a chain reaction of crashes and failures, causing a global freeze in financial markets.November 10 at 1:00 AM | Weiss Ratings (Ad)Zebra Technologies (NASDAQ:ZBRA) Stock Price Expected to Rise, Morgan Stanley Analyst SaysNovember 6, 2026 | americanbankingnews.comCitigroup Issues Pessimistic Forecast for Zebra Technologies (NASDAQ:ZBRA) Stock PriceNovember 6, 2026 | americanbankingnews.comTruist Cuts Price Target on Zebra Technologies to $375 From $378, Keeps Hold RatingNovember 4, 2026 | marketscreener.comMJD Sports Achieves 98% On-Shelf Availability with Zebra Mobile Computing and RFID SolutionsNovember 4, 2026 | tmcnet.comTruist Securities Adjusts Zebra Technologies Price Target to $375 From $378, Maintains Hold RatingNovember 4, 2026 | marketscreener.comMSee More Headlines ZBRA Stock Analysis - Frequently Asked Questions How have ZBRA shares performed this year? Zebra Technologies' stock was trading at $242.82 at the beginning of the year. Since then, ZBRA shares have increased by 32.4% and is now trading at $321.38. How were Zebra Technologies' earnings last quarter? Zebra Technologies Corporation (NASDAQ:ZBRA) issued its quarterly earnings data on Tuesday, November, 3rd. The industrial products company reported $4.95 earnings per share for the quarter, topping analysts' consensus estimates of $4.89 by $0.06. The business's revenue for the quarter was up 22.3% on a year-over-year basis. Read the conference call transcript. How will Zebra Technologies' stock buyback program work? Zebra Technologies' board approved a stock buyback program on Tuesday, August 5th 2025, which allows the company to repurchase $250 million in shares, according to EventVestor. This means that the company could buy up to 1.4% of its stock through open market purchases. Stock buyback programs are generally an indication that the company's board of directors believes its shares are undervalued. Does Zebra Technologies have any subsidiaries? Zebra Technologies subsidiaries include Profitect, and Xplore. Who are Zebra Technologies' major shareholders? Zebra Technologies' top institutional investors include Sumitomo Mitsui Trust Group Inc. (1.29%), Aberdeen Group plc (0.81%), New South Capital Management Inc. (0.62%) and Robeco Institutional Asset Management B.V. (0.54%). Insiders that own company stock include Anders Gustafsson, Cristen L Kogl, Nathan Andrew Winters, Jeffrey F Schmitz, Robert John Armstrong Jr, Robert John Armstrong Jr, Janice M Roberts, Colleen M O'sullivan, Michael Cho, Linda Connly, Loizides Melissa Luff and Satish Dhanasekaran. View institutional ownership trends. How do I buy shares of Zebra Technologies? Shares of ZBRA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Zebra Technologies own? Based on aggregate information from My MarketBeat watchlists, some other companies that Zebra Technologies investors own include NVIDIA (NVDA), Tesla (TSLA), Salesforce (CRM), PayPal (PYPL), Block (XYZ), Trade Desk (TTD) and Advanced Micro Devices (AMD). Company Calendar Last Earnings11/03/2026Today11/10/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1d) 1-Year History Nov 25 Feb 26 May 26 Aug 26 Nov 26 ZBRA's financial health is in the Green zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorTechnology Industry Electronic Equipment, Instruments & Components Sub-IndustryElectronic Equipment & Instruments Current SymbolNASDAQ:ZBRA CIK877212 Webwww.zebra.com Phone(847) 634-6700Fax847-913-8766Employees10,700Year Founded1969Price Target and Rating Average Price Target for Zebra Technologies$388.67 High Price Target$455.00 Low Price Target$310.00 Potential Upside/Downside+20.9%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage15 Analysts Profitability EPS (Trailing Twelve Months)$12.39 Trailing P/E Ratio18.97 Forward P/E Ratio17.32 P/E GrowthN/ANet Income$419 million Net Margins9.80% Pretax Margin12.18% Return on Equity23.94% Return on Assets9.82% Debt Debt-to-Equity Ratio0.14 Current Ratio0.57 Quick Ratio0.36 Sales & Book Value Annual Sales$5.40 billion Price / Sales2.84 Cash Flow$17.49 per share Price / Cash Flow18.38 Book Value$74.90 per share Price / Book4.29Miscellaneous Outstanding Shares47,630,000Free Float47,200,000Market Cap$15.31 billion OptionableOptionable Beta1.61 Social Links 7 Blue-Chip Stocks to Add To Your Forever PortfolioA strong long-term portfolio starts with companies that can survive recessions, inflation, changing consumer habits, and shifting market leadership. This report names seven blue-chip stocks across technology, retail, consumer staples, healthcare, networking, sporting goods, and utilities that offer investors a mix of stability, income, growth, and staying power.Get This Free Report This page (NASDAQ:ZBRA) was last updated on 11/10/2026 by MarketBeat.com Staff. From Our PartnersBlack Friday Bombshell (for traders)For Black Friday, Base Camp Trading's Thomas Wood is offering lifetime access to his proprietary Snapback Indi...Base Camp Trading | SponsoredEvery Starlink dish pays this stockThere's a chip inside every Tesla and Starlink dish that Elon doesn't own. He pays royalties to use it. Now...Behind the Markets | SponsoredMy public warning after 55 years of watching the marketsDr. Martin D. 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