Celsius (NASDAQ:CELH) Trading Up 14.2% - Time to Buy?

Key Points

• CELH shares jumped 14.2% to about $27.14 on heavier-than-average trading volume, but the stock remains below its 50-day and 200-day moving averages.
• Second-quarter revenue rose 10.6% year over year to $817.93 million, helped partly by Alani Nu, but both revenue and adjusted EPS of $0.36 missed analysts’ estimates. Promotional spending and margin pressure hurt profits, while weakness in the core Celsius brand may persist into the third quarter.
• Analyst sentiment remains broadly positive, with a “Moderate Buy” consensus and a $53.85 average price target, although several firms have reduced targets and Maxim downgraded the stock to “hold.” Management expects recovery from brand repositioning, new products and retail gains to develop gradually through late 2026 and into 2027.

Celsius Holdings Inc. (NASDAQ:CELH - Get Free Report)'s share price traded up 14.2% during mid-day trading on Friday . The stock traded as high as $26.17 and last traded at $27.1410. 9,912,829 shares traded hands during trading, an increase of 29% from the average session volume of 7,711,295 shares. The stock had previously closed at $23.77.

Key Headlines Impacting Celsius

Here are the key news stories impacting Celsius this week:

• Positive Sentiment: Revenue increased 10.6% year over year to $817.93 million, with growth supported in part by the Alani Nu portfolio. The company also expects retail gains, SKU resets and new products to support a recovery extending into 2027. CELH Q2 Earnings Call Flags Core Brand Reset Before 2027
• Positive Sentiment: Needham maintained a “buy” rating despite cutting its price target to $35 from $55, implying substantial potential upside from recent trading levels. Increased call-option activity also indicates speculative bullish interest, although it is not a fundamental business catalyst. Needham price target update
• Neutral Sentiment: Several analyses argue that Celsius’s long-term disruption and growth opportunity remain intact, but investors may need to wait through a period of brand repositioning and weaker near-term results. Celsius: The Disruption Story Is Far From Over
• Negative Sentiment: Second-quarter adjusted earnings were $0.36 per share, below the $0.42 consensus estimate and down from $0.47 a year earlier. Revenue also missed expectations of $870.09 million, while promotional costs and margin pressure weighed on profit. Celsius Q2 Earnings and Revenues Miss Estimates
• Negative Sentiment: Management expects pressure on the namesake Celsius brand to persist into the third quarter, with growth not expected to return until late 2026. Reports that core-brand sales turned negative intensified concerns about slowing demand and execution risk. Celsius Holdings Slides After Namesake Brand Sales Turn Negative
• Negative Sentiment: Maxim Group downgraded Celsius from “buy” to “hold,” adding to the cautious analyst reaction following the earnings report. Finviz analyst update

Analysts Set New Price Targets

A number of equities analysts recently weighed in on CELH shares. Deutsche Bank Aktiengesellschaft reissued a "buy" rating and issued a $44.00 price target on shares of Celsius in a report on Friday, May 8th. Weiss Ratings lowered shares of Celsius from a "hold (c)" rating to a "hold (c-)" rating in a research report on Thursday, June 11th. Jefferies Financial Group reiterated a "buy" rating on shares of Celsius in a research note on Tuesday, May 19th. Roth Capital reissued a "buy" rating and set a $48.00 target price on shares of Celsius in a research report on Friday. Finally, Bank of America decreased their price target on shares of Celsius from $55.00 to $45.00 and set a "buy" rating for the company in a research note on Wednesday, June 24th. Nineteen equities research analysts have rated the stock with a Buy rating and six have assigned a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of "Moderate Buy" and a consensus price target of $53.85.

Celsius Price Performance

The stock has a market cap of $6.75 billion, a P/E ratio of 60.91, a price-to-earnings-growth ratio of 1.29 and a beta of 0.95. The company has a quick ratio of 1.43, a current ratio of 1.77 and a debt-to-equity ratio of 0.53. The business's 50-day simple moving average is $29.54 and its two-hundred day simple moving average is $36.67.

Celsius (NASDAQ:CELH - Get Free Report) last posted its quarterly earnings results on Thursday, August 6th. The company reported $0.36 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.42 by ($0.06). The business had revenue of $817.93 million during the quarter, compared to the consensus estimate of $870.09 million. Celsius had a net margin of 5.85% and a return on equity of 37.95%. The business's revenue for the quarter was up 10.6% on a year-over-year basis. During the same period last year, the firm earned $0.47 EPS. Sell-side analysts expect that Celsius Holdings Inc. will post 1.58 EPS for the current year.

Insiders Place Their Bets

In related news, CEO John Fieldly purchased 8,475 shares of the business's stock in a transaction dated Friday, May 22nd. The stock was purchased at an average cost of $29.36 per share, with a total value of $248,826.00. Following the completion of the acquisition, the chief executive officer directly owned 937,540 shares of the company's stock, valued at approximately $27,526,174.40. The trade was a 0.91% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is accessible through this link. Also, Director Hal Kravitz purchased 8,400 shares of Celsius stock in a transaction dated Friday, May 22nd. The stock was bought at an average price of $29.73 per share, with a total value of $249,732.00. Following the completion of the transaction, the director owned 227,158 shares of the company's stock, valued at $6,753,407.34. This represents a 3.84% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 2.33% of the company's stock.

Institutional Inflows and Outflows

Several large investors have recently added to or reduced their stakes in CELH. Norges Bank purchased a new stake in shares of Celsius in the fourth quarter worth $140,803,000. Massachusetts Financial Services Co. MA purchased a new position in Celsius during the fourth quarter worth about $115,321,000. Westfield Capital Management Co. LP purchased a new position in Celsius during the fourth quarter worth about $70,632,000. Bank of New York Mellon Corp purchased a new stake in shares of Celsius in the 2nd quarter valued at about $43,040,000. Finally, Scopus Asset Management L.P. purchased a new stake in shares of Celsius in the 2nd quarter valued at about $59,382,000. Institutional investors own 60.95% of the company's stock.

About Celsius

Celsius Holdings, Inc is an American beverage company known for its line of fitness and energy drinks formulated to support active lifestyles. The company's flagship product, the Celsius® brand, features beverages enhanced with ingredients such as green tea extract, guarana seed extract and essential vitamins, positioned as a functional alternative to traditional energy drinks. These products are designed to deliver a blend of ingredients that support metabolism and sustained energy without high sugar content or artificial preservatives.

In addition to its core carbonated drink portfolio, Celsius has expanded its offerings to include powder mixes and non-carbonated ready-to-drink variants, catering to consumer preferences around taste, convenience and nutritional needs.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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