Planet Fitness, Inc. (NYSE:PLNT) Given Average Rating of "Moderate Buy" by Brokerages

Key Points

• Analysts maintain a “Moderate Buy” consensus on Planet Fitness, with 11 buy, one strong-buy, nine hold and one sell rating; the average 12-month price target is approximately $70.24.
• Planet Fitness reported quarterly EPS of $0.88, beating estimates by $0.03, while revenue rose 7.1% year over year to $365.22 million. Shares opened at $50.78 and remain well below their 52-week high of $114.26.
• Investors face litigation-related uncertainty: lawsuits allege misleading statements about membership growth, marketing effectiveness and Black Card pricing, while notices link the claims to a reported 31.19% one-day share decline.

Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) has received a consensus recommendation of "Moderate Buy" from the twenty-two research firms that are currently covering the company, Marketbeat.com reports. One research analyst has rated the stock with a sell rating, nine have issued a hold rating, eleven have assigned a buy rating and one has issued a strong buy rating on the company. The average 12 month price objective among brokers that have updated their coverage on the stock in the last year is $70.2368.

Several research analysts have recently commented on PLNT shares. Jefferies Financial Group set a $106.00 price objective on Planet Fitness in a research note on Thursday, August 6th. Roth Capital reduced their target price on shares of Planet Fitness from $109.00 to $64.00 and set a "buy" rating for the company in a report on Wednesday, May 20th. UBS Group restated a "buy" rating on shares of Planet Fitness in a research note on Monday, July 20th. TD Cowen reaffirmed a "hold" rating on shares of Planet Fitness in a report on Friday, May 29th. Finally, Canaccord Genuity Group upped their price target on shares of Planet Fitness from $80.00 to $82.00 and gave the stock a "buy" rating in a research report on Monday, July 20th.

Planet Fitness Stock Performance

Shares of NYSE:PLNT opened at $50.78 on Friday. The stock's 50-day simple moving average is $52.65 and its two-hundred day simple moving average is $61.38. The stock has a market capitalization of $3.84 billion, a price-to-earnings ratio of 17.21, a PEG ratio of 1.10 and a beta of 1.01. Planet Fitness has a 52-week low of $37.03 and a 52-week high of $114.26.

Planet Fitness (NYSE:PLNT - Get Free Report) last issued its quarterly earnings results on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million for the quarter, compared to analysts' expectations of $356.21 million. During the same quarter last year, the company posted $0.86 EPS. The company's revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, equities analysts forecast that Planet Fitness will post 3.21 earnings per share for the current fiscal year.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Neutral Sentiment: Several law firms announced that investors who acquired Planet Fitness securities between November 6, 2025, and May 6, 2026, may seek appointment as lead plaintiff. The deadline to apply is September 14, 2026. Kaplan Fox class-action deadline notice
• Negative Sentiment: The lawsuit alleges that Planet Fitness and certain executives violated federal securities laws by making misleading statements about membership growth, marketing effectiveness and Black Card pricing. The allegations have not been proven in court. BFA Law Planet Fitness class-action notice
• Negative Sentiment: Investor notices link the litigation to a reported 31.19% one-day decline in PLNT shares after concerns emerged about weaker membership growth and the company’s prior disclosures. Potential costs include legal expenses, settlements or damages, while ongoing litigation may weigh on investor sentiment. Planet Fitness shareholder class-action alert

Insider Buying and Selling at Planet Fitness

In other news, Director Stephen Spinelli, Jr. bought 10,000 shares of the company's stock in a transaction that occurred on Monday, August 10th. The stock was bought at an average price of $49.28 per share, with a total value of $492,800.00. Following the acquisition, the director owned 45,516 shares of the company's stock, valued at approximately $2,243,028.48. This represents a 28.16% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Company insiders own 0.90% of the company's stock.

Hedge Funds Weigh In On Planet Fitness

Several large investors have recently made changes to their positions in PLNT. Versant Capital Management Inc boosted its stake in shares of Planet Fitness by 285.9% in the second quarter. Versant Capital Management Inc now owns 494 shares of the company's stock worth $26,000 after acquiring an additional 366 shares during the period. Clearstead Advisors LLC lifted its holdings in Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock worth $36,000 after purchasing an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC lifted its holdings in Planet Fitness by 184.5% in the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock worth $36,000 after purchasing an additional 214 shares in the last quarter. Los Angeles Capital Management LLC bought a new position in Planet Fitness in the 4th quarter worth approximately $41,000. Finally, Danske Bank A S bought a new position in Planet Fitness in the 3rd quarter worth approximately $52,000. 95.53% of the stock is currently owned by hedge funds and other institutional investors.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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