NASDAQ:RCKY Rocky Brands (RCKY) Stock Price, News & Analysis $45.42 -0.79 (-1.71%) Closing price 10/8/2026 04:00 PM EasternExtended Trading$45.02 -0.41 (-0.89%) As of 05:19 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsInsider TradesNews and TrendsOwnershipSEC FilingsShort Interest About Rocky Brands Stock (NASDAQ:RCKY) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Rocky Brands alerts:Sign Up Key Stats Today's Range$45.07▼$46.0450-Day Range$42.79▼$50.7852-Week Range$26.29▼$53.01Volume23,366 shsAverage Volume56,175 shsMarket Capitalization$340.29 millionP/E Ratio11.89Dividend Yield1.50%Price Target$50.00Consensus RatingHold Company Overview Rocky Brands, Inc. is an American footwear and apparel company headquartered in Nelsonville, Ohio. Founded in 1932, the company designs, develops, manufactures and markets footwear and related products for work, outdoor, western, duty and lifestyle applications. Its portfolio includes Rocky outdoor and work boots, Georgia Boot work and western footwear, Durango western and lifestyle boots, and Lehigh safety footwear. Products are sold through independent retailers, national retailers, e-commerce platforms and the company’s own direct-to-consumer channels. Rocky Brands also serves government and military customers through its military footwear business. The company primarily serves customers in the United States and has also marketed its products internationally through wholesale and distribution relationships. Rocky Brands operates across wholesale, retail and military channels, providing footwear and accessories designed for occupational, recreational and everyday use.AI Generated. May Contain Errors. Read More Rocky Brands Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks52nd Percentile Overall ScoreRCKY MarketRank™: Rocky Brands scored higher than 52% of companies evaluated by MarketBeat, and ranked 326th out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.5 / 5Analyst RatingHold Consensus RatingRocky Brands has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and no sell ratings.Upside PotentialRocky Brands has a consensus price target of $50.00, representing about 10.1% upside from its current price of $45.42.Amount of Analyst CoverageRocky Brands has only been the subject of 3 research reports in the past 90 days.Read more about Rocky Brands' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Rocky Brands is 11.89, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.89.Price to Earnings Ratio vs. SectorThe P/E ratio of Rocky Brands is 11.89, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.89.Price to Book Value per Share RatioRocky Brands has a P/B Ratio of 1.35. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Rocky Brands' valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted3.16% of the float of Rocky Brands has been sold short.Short Interest Ratio / Days to CoverRocky Brands has a short interest ratio ("days to cover") of 4.47.Change versus previous monthShort interest in Rocky Brands has recently increased by 6.01%, indicating that investor sentiment is decreasing significantly. Dividend1.7 / 5Dividend StrengthWeak Dividend YieldRocky Brands pays a meaningful dividend of 1.46%, higher than the bottom 25% of all stocks that pay dividends.Dividend GrowthRocky Brands does not have a long track record of dividend growth.Dividend CoverageThe dividend payout ratio of Rocky Brands is 17.80%. This payout ratio is at a healthy, sustainable level, below 75%.Read more about Rocky Brands' dividend. News and Social Media2.0 / 5News Sentiment0.19 News SentimentRocky Brands has a news sentiment score of 0.19. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.43 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 4 news articles for Rocky Brands this week, compared to 2 articles on an average week. Company Ownership2.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Rocky Brands insiders have sold 3,038.86% more of their company's stock than they have bought. Specifically, they have bought $24,315.00 in company stock and sold $763,214.00 in company stock.Percentage Held by Insiders7.60% of the stock of Rocky Brands is held by insiders.Percentage Held by Institutions75.06% of the stock of Rocky Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Rocky Brands' insider trading history. Receive RCKY Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Rocky Brands and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. RCKY Stock News HeadlinesRocky Brands (NASDAQ:RCKY) Stock Breaks Above 200 Day Moving Average - What's Next?3 hours ago | americanbankingnews.comRocky Brands: Decent Recovery From The Lows, But Execution Going Forward Is KeyOctober 4, 2026 | seekingalpha.comYour book attachedBill Poulos is giving away his 'Safe Trade Options Formula' book for free - but only for a limited time through a temporary download link. He plans to charge for it soon. Download your copy now and lock it in at no cost, regardless of future pricing.October 9 at 1:00 AM | Profits Run (Ad)Rocky Brands consensus price target lowered by 10.71% to $51.00October 2, 2026 | msn.comRocky Brands (NASDAQ:RCKY) Share Price Breaks Above Two Hundred Day Moving Average - Here's WhyOctober 1, 2026 | americanbankingnews.comRocky Brands leads US footwear stocks as sector faces retail pressureAugust 25, 2026 | msn.comRocky Brands Inc (RCKY) Q2 2026 Earnings Call Highlights: Strong Revenue Growth and Strategic ...July 29, 2026 | finance.yahoo.comRocky Brands rallies after seeing robust selling, tariff refunds in Q2July 29, 2026 | msn.comSee More Headlines RCKY Stock Analysis - Frequently Asked Questions How have RCKY shares performed this year? Rocky Brands' stock was trading at $29.33 at the beginning of 2026. Since then, RCKY stock has increased by 54.9% and is now trading at $45.42. How were Rocky Brands' earnings last quarter? Rocky Brands, Inc. (NASDAQ:RCKY) announced its quarterly earnings data on Tuesday, July, 28th. The textile maker reported $1.90 EPS for the quarter, topping analysts' consensus estimates of $0.35 by $1.55. The textile maker had revenue of $118.37 million for the quarter, compared to the consensus estimate of $110.08 million. Rocky Brands had a net margin of 5.72% and a trailing twelve-month return on equity of 12.28%. Read the conference call transcript. How do I buy shares of Rocky Brands? Shares of RCKY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Rocky Brands own? Based on aggregate information from My MarketBeat watchlists, some other companies that Rocky Brands investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Humana (HUM), Voyager Therapeutics (VYGR), DiamondRock Hospitality (DRH) and iShares Micro-Cap ETF (IWC). Company Calendar Last Earnings7/28/2026Record date for 9/15 Dividend9/01/2026Ex-Dividend for 9/15 Dividend9/01/2026Dividend Payable9/15/2026Today10/09/2026Next Earnings (Estimated)10/27/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (4m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 RCKY's financial health is in the Green zone, according to TradeSmith. RCKY has been in this zone for over 4 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry Textiles, Apparel & Luxury Goods Sub-IndustryFootwear Current SymbolNASDAQ:RCKY CIK895456 Webwww.rockybrands.com Phone(614) 753-1951Fax740-753-4024Employees2,200Year Founded1932Price Target and Rating Average Price Target for Rocky Brands$50.00 High Price Target$50.00 Low Price Target$50.00 Potential Upside/Downside+10.1%Consensus RatingHold Rating Score (0-4)2.25 Research Coverage4 Analysts Profitability EPS (Trailing Twelve Months)$3.82 Trailing P/E Ratio11.89 Forward P/E RatioN/A P/E GrowthN/ANet Income$22.27 million Net Margins5.72% Pretax Margin7.03% Return on Equity12.28% Return on Assets6.43% Debt Debt-to-Equity Ratio0.43 Current Ratio2.97 Quick Ratio1.12 Sales & Book Value Annual Sales$505.03 million Price / Sales0.67 Cash Flow$4.60 per share Price / Cash Flow9.88 Book Value$33.64 per share Price / Book1.35Miscellaneous Outstanding Shares7,492,000Free Float6,923,000Market Cap$340.29 million OptionableNot Optionable Beta2.40 Social Links The 10 Best High-Yield Dividend Stocks for 2026Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. Download the report now to identify top dividend payers and avoid common yield traps.Get This Free Report This page (NASDAQ:RCKY) was last updated on 10/9/2026 by MarketBeat.com Staff. From Our PartnersALERT: Drop these 5 stocks before the market opens tomorrow!The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...Weiss Ratings | SponsoredTrump's New DollarPorter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. doll...Porter & Company | SponsoredSmall Colorado Company (Backed by Sam Altman) Could Save U.S. Power GridA small Colorado company has secured rights to technology that could prevent the U.S. public power grid from c...Altimetry | SponsoredReady to give options a try? 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