eBay (EBAY) Stock Price, News & Analysis

Company Overview

eBay Inc. (NASDAQ: EBAY) is a global commerce platform that connects millions of buyers and sellers through online marketplaces and related services. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, the company enables users to transact in new, used and collectible goods across a wide range of categories, including electronics, fashion, home and garden, motors and sporting goods. eBay’s core marketplace operates on a fixed-price or auction basis, allowing individuals and businesses to list items directly on eBay.com as well as through localized sites in key regions.

Over its history, eBay has expanded beyond traditional listings to offer value-added services designed to simplify the buying and selling experience. These include eBay Managed Payments, which streamlines checkout and payment processing; global shipping programs that facilitate cross-border trade; and authentication services for high-value items such as luxury handbags and watches. The company has also developed mobile applications and partnered with third-party developers to integrate its platform into shopping and social ecosystems.

eBay maintains a diversified geographic footprint, serving customers in North America, Europe, Asia and select markets in Latin America and Australia. Its international network comprises localized websites and support operations that cater to regional languages, currencies and regulations. By leveraging data analytics, machine learning and AI-driven recommendations, eBay aims to personalize the shopping journey and improve search relevance, driving engagement and repeat transactions across its global user base.

Under the leadership of President and Chief Executive Officer Jamie Iannone, who joined the company in 2017 and assumed the CEO role in 2020, eBay has refocused on core marketplace growth, technology innovation and seller enablement. The company’s strategic priorities include enhancing trust and safety through seller verification, expanding managed payments, investing in platform performance and delivering new tools to help sellers scale their businesses. Through these initiatives, eBay continues to position itself as a trusted, scalable commerce engine for consumers and entrepreneurs worldwide.

Key Stats

• Today's Range: $75.95 to $76.80
• 50-Day Range: $66.32 to $79.36
• 52-Week Range: $52.14 to $79.84
• Volume: 2.16 million shs
• Average Volume: 5.04 million shs
• Market Capitalization: $35.19 billion
• P/E Ratio: 18.18
• Dividend Yield: 1.52%
• Price Target: $67.85
• Consensus Rating: Hold

eBay Stock Analysis - MarketRank™

eBay scored higher than 90% of companies evaluated by MarketBeat, and ranked 118th out of 630 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

eBay has received a consensus rating of Hold. The company's average rating score is 2.31, and is based on 9 buy ratings, 17 hold ratings, and 2 sell ratings.

Amount of Analyst Coverage

eBay has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.81%

Earnings Growth

Earnings for eBay are expected to grow by 8.81% in the coming year, from $3.86 to $4.20 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of eBay is 18.18, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.57.

Price to Earnings Ratio vs. Sector

The P/E ratio of eBay is 18.18, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.65.

Price to Earnings Growth Ratio

eBay has a PEG Ratio of 2.12. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

eBay has a P/B Ratio of 7.09. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

5.15% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 4.1.

Change versus previous month

Short interest in eBay has recently decreased by 19.09%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

eBay pays a meaningful dividend of 1.53%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

eBay has been increasing its dividend for 7 years.

Dividend Coverage

The dividend payout ratio of eBay is 27.62%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, eBay will have a dividend payout ratio of 27.62% next year. This indicates that eBay will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.5 / 5
• Environmental Score: -3.16

Percentage of Shares Shorted

5.15% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 4.1.

Change versus previous month

Short interest in eBay has recently decreased by 19.09%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.73

News Sentiment

eBay has a news sentiment score of 0.73. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.62 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 40 news articles for eBay this week, compared to 26 articles on an average week.

Search Interest

Only 13 people have searched for EBAY on MarketBeat in the last 30 days. This is a decrease of -35% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added eBay to their MarketBeat watchlist in the last 30 days. This is a decrease of -73% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, eBay insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $23,490,942.00 in company stock.

Percentage Held by Insiders

Only 0.64% of the stock of eBay is held by insiders.

Percentage Held by Institutions

87.48% of the stock of eBay is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

EBAY Stock Analysis - Frequently Asked Questions

How have EBAY shares performed this year?

eBay's stock was trading at $61.95 at the beginning of 2025. Since then, EBAY shares have increased by 23.2% and is now trading at $76.3350.

How were eBay's earnings last quarter?

eBay Inc. (NASDAQ:EBAY) issued its quarterly earnings results on Wednesday, April, 30th. The e-commerce company reported $1.38 EPS for the quarter, topping the consensus estimate of $1.34 by $0.04. The firm's quarterly revenue was up 1.1% compared to the same quarter last year.
Read the conference call transcript.

How will eBay's stock buyback program work?

eBay's board initiated a stock buyback plan on Tuesday, February 27th 2024, which allows the company to repurchase $2,000,000,000 in shares, according to EventVestor. This means that the company could repurchase up to 8.1% of its shares through open market purchases. Shares buyback plans are usually a sign that the company's board of directors believes its shares are undervalued.

Does eBay have any subsidiaries?

eBay subsidiaries include these companies: Cox Automotive Media Solutions, Motors.co.uk, Giosis, Terapeak, Qoo10, Corrigon, Ticket Utils Inc., and more.

Who are eBay's major shareholders?

eBay's top institutional investors include Michael S. Ryan Inc., Crumly & Associates Inc., Cullen Investment Group LTD. and City Center Advisors LLC. Insiders that own company stock include Jamie Iannone, Marie Oh Huber, Robert Holmes Swan, Julie A Loeger, Cornelius Boone, Stephen J Priest, Edward O Garcia, Jordan Douglas Bradle Sweetnam, Rebecca Spencer and Brian J Doerger.
View institutional ownership trends.

How do I buy shares of eBay?

Shares of EBAY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of eBay own?

Based on aggregate information from My MarketBeat watchlists, some other companies that eBay investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Netflix (NFLX), Advanced Micro Devices (AMD), Intel (INTC) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 4/30/2025
• Record date for 6/13 Dividend: 5/30/2025
• Ex-Dividend for 6/13 Dividend: 5/30/2025
• Dividend Payable: 6/13/2025
• Today: 7/03/2025
• Next Earnings (Estimated): 7/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Software & Services
• Current Symbol: NASDAQ:EBAY
• CIK: 1065088
• Web: www.ebay.com
• Phone: (408) 376-7008
• Fax: 408-376-6200
• Employees: 11,500
• Year Founded: 1995

Price Target and Rating

• Average Stock Price Target: $67.85
• High Stock Price Target: $79.00
• Low Stock Price Target: $52.00
• Potential Upside/Downside: -11.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.31
• Research Coverage: 29 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.20
• Trailing P/E Ratio: 18.18
• Forward P/E Ratio: 19.78
• P/E Growth: 2.13
• Net Income: $1.98 billion
• Net Margins: 19.78%
• Pretax Margin: 23.04%
• Return on Equity: 36.60%
• Return on Assets: 9.80%

Debt

• Debt-to-Equity Ratio: 1.16
• Current Ratio: 1.17
• Quick Ratio: 1.17

Sales & Book Value

• Annual Sales: $10.28 billion
• Price / Sales: 3.42
• Cash Flow: $4.80 per share
• Price / Cash Flow: 15.89
• Book Value: $10.77 per share
• Price / Book: 7.09

Miscellaneous

• Outstanding Shares: 461,000,000
• Free Float: 458,050,000
• Market Cap: $35.19 billion
• Optionable: Optionable
• Beta: 1.26