eBay Inc. (NASDAQ:EBAY) Receives Average Rating of "Hold" from Analysts

Key Points

• Analysts maintain a cautious outlook: eBay has a consensus “Hold” rating from 33 analysts, with 17 holds, 14 buys and 2 sells. The average one-year price target is $116.69, modestly above the reported share price of $111.98.
• Recent results exceeded expectations: eBay reported quarterly EPS of $1.60 versus the $1.50 estimate and revenue of $3.13 billion versus $3.01 billion expected, with revenue up 14.8% year over year. The company guided to third-quarter EPS of $1.36–$1.42 and raised its 2026 GMV growth outlook.
• Shareholder returns and insider activity continue: eBay declared a quarterly dividend of $0.31 per share, implying a 1.1% yield. Insiders sold approximately $9.95 million of stock over the past 90 days, including a $1.21 million sale by CEO Jamie Iannone under a pre-arranged trading plan.

eBay Inc. (NASDAQ:EBAY - Get Free Report) has earned a consensus recommendation of "Hold" from the thirty-three analysts that are currently covering the stock, Marketbeat.com reports. Two equities research analysts have rated the stock with a sell rating, seventeen have assigned a hold rating and fourteen have given a buy rating to the company. The average 1 year price target among analysts that have issued a report on the stock in the last year is $116.6875.

A number of analysts have recently weighed in on the stock. Truist Financial upped their price target on shares of eBay from $105.00 to $115.00 and gave the stock a "hold" rating in a research note on Thursday. Mizuho set a $110.00 target price on eBay in a research note on Thursday. Argus raised eBay from a "hold" rating to a "buy" rating and set a $133.00 target price on the stock in a report on Friday. Susquehanna reiterated a "neutral" rating on shares of eBay in a research report on Friday. Finally, Deutsche Bank Aktiengesellschaft set a $124.00 price target on shares of eBay in a report on Monday, May 4th.

Insider Activity at eBay

In related news, CEO Jamie Iannone sold 11,110 shares of the firm's stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the completion of the sale, the chief executive officer directly owned 253,211 shares in the company, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 1,919 shares of eBay stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $108.51, for a total transaction of $208,230.69. Following the completion of the transaction, the senior vice president owned 32,124 shares in the company, valued at approximately $3,485,775.24. This trade represents a 5.64% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 87,122 shares of company stock valued at $9,953,842 over the last ninety days. Insiders own 0.67% of the company's stock.

Institutional Investors Weigh In On eBay

Several large investors have recently modified their holdings of the stock. Cedar Mountain Advisors LLC lifted its holdings in shares of eBay by 128.9% during the first quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company's stock valued at $25,000 after purchasing an additional 156 shares during the last quarter. Cassaday & Co Wealth Management LLC purchased a new position in eBay in the 1st quarter worth about $26,000. Abound Financial LLC acquired a new stake in eBay during the 4th quarter worth about $26,000. High Point Wealth Management LLC acquired a new stake in eBay during the 4th quarter worth about $26,000. Finally, Jessup Wealth Management Inc purchased a new stake in eBay during the fourth quarter valued at about $27,000. 87.48% of the stock is owned by institutional investors.

eBay Price Performance

Shares of NASDAQ EBAY opened at $111.98 on Monday. The firm has a market capitalization of $49.72 billion, a PE ratio of 23.18, a P/E/G ratio of 2.69 and a beta of 1.37. The business's fifty day moving average price is $111.12 and its two-hundred day moving average price is $101.65. eBay has a 1-year low of $78.03 and a 1-year high of $119.31. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02.

eBay (NASDAQ:EBAY - Get Free Report) last posted its earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.50 by $0.10. The firm had revenue of $3.13 billion during the quarter, compared to analyst estimates of $3.01 billion. eBay had a net margin of 18.50% and a return on equity of 47.88%. eBay's revenue was up 14.8% on a year-over-year basis. During the same period in the previous year, the business posted $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts expect that eBay will post 4.89 EPS for the current year.

eBay Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Friday, September 11th. Investors of record on Friday, August 28th will be issued a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.1%. The ex-dividend date is Friday, August 28th. eBay's payout ratio is presently 25.67%.

Trending Headlines about eBay

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Strong Q2 results and raised outlook: eBay reported adjusted earnings of $1.60 per share and revenue of $3.13 billion, exceeding Wall Street expectations. Gross merchandise volume rose 15% to $22.4 billion, while advertising, luxury, collectibles and refurbished goods contributed to growth. Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter guidance that was generally above revenue expectations. eBay Q2 Earnings Beat Estimates on Higher GMV and Ad Growth
• Positive Sentiment: More bullish analyst coverage: Argus upgraded EBAY from Hold to Buy with a $133 price target. Needham raised its target to $135 and maintained a Buy rating, while Wedbush reiterated Outperform with a $135 target. These targets imply meaningful potential upside and reflect improved confidence in eBay’s growth trajectory. Argus Upgrades eBay to Buy
• Positive Sentiment: Growth initiatives remain active: eBay is expanding live shopping to compete with Whatnot and TikTok Shop and is using AI tools to improve shopping and seller experiences. The company also declared a quarterly dividend of $0.31 per share, providing continued shareholder returns.
• Neutral Sentiment: Mixed analyst reaction: Truist raised its price target to $115 but retained Hold, while UBS kept a Hold rating with a $107 target. Cantor Fitzgerald lowered its target to $106 and Citizens JMP downgraded eBay to Market Perform, citing limited valuation upside and execution risks.
• Negative Sentiment: Margin and competitive risks: Analysts noted that the integration of Depop could pressure margins, while fashion brands are increasingly seeking to capture more of the resale-market economics. These issues could limit the benefit of eBay’s strong top-line momentum.
• Neutral Sentiment: CEO stock sale: CEO Jamie Iannone sold 11,110 shares for approximately $1.21 million. The transaction occurred under a pre-arranged Rule 10b5-1 trading plan, reducing concern that it reflects a new negative view of eBay’s prospects. SEC insider trading filing

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price "Buy It Now" transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company's core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.

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