eBay (EBAY) Stock Price, News & Analysis

Company Overview

eBay Inc. operates a leading global online marketplace that connects buyers and sellers across a wide range of product categories, including electronics, fashion, collectibles, home goods and motors. Through its flagship site, eBay.com, as well as regional platforms and mobile applications, the company facilitates both consumer-to-consumer and business-to-consumer transactions via auction-style listings and fixed-price “Buy It Now” options. In addition to transactional services, eBay offers seller tools for inventory management, marketing and analytics, alongside advertising solutions that help merchants reach targeted audiences.

Founded in 1995 by Pierre Omidyar as AuctionWeb, the company rebranded to eBay in 1997 and rapidly expanded its footprint through organic growth and strategic acquisitions. In 2015, eBay completed the spin-off of PayPal to become a more focused commerce platform; since then, it has refined its marketplace offerings and invested in technology to enhance buyer protection and streamline fulfillment. eBay’s innovation efforts include AI-driven recommendation engines, improved search algorithms and partnerships with logistics providers to simplify cross-border shipping.

Headquartered in San Jose, California, eBay serves customers in North America, Europe, Asia-Pacific, Latin America and Australia through localized sites and mobile apps. Under the leadership of Chief Executive Officer Jamie Iannone, who took the helm in 2020, the company continues to prioritize marketplace efficiency, platform security and sustainable growth. eBay’s ecosystem also encompasses classified advertising brands like Kijiji and Gumtree, broadening its presence in markets where local listings and peer-to-peer commerce play a key role.

Key Stats

• Today's Range: $90.75 to $93.44
• 50-Day Range: $87.58 to $100.77
• 52-Week Range: $56.33 to $101.15
• Volume: 9.22 million shs
• Average Volume: 5.72 million shs
• Market Capitalization: $42.05 billion
• P/E Ratio: 20.27
• Dividend Yield: 1.26%
• Price Target: $84.59
• Consensus Rating: Hold

eBay Stock Analysis - MarketRank™

eBay scored higher than 87% of companies evaluated by MarketBeat, and ranked 42nd out of 218 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

eBay has received a consensus rating of Hold. The company's average rating score is 2.38, and is based on 12 buy ratings, 20 hold ratings, and 1 sell rating.

Downside Risk

eBay has a consensus price target of $84.59, representing about 8.1% downside from its current price of $92.01.

Amount of Analyst Coverage

eBay has been the subject of 23 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 8.81%

Earnings Growth

Earnings for eBay are expected to grow by 8.81% in the coming year, from $3.86 to $4.20 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of eBay is 20.27, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 225.41.

Price to Earnings Ratio vs. Sector

The P/E ratio of eBay is 20.27, which means that it is trading at a more expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 19.68.

Price to Earnings Growth Ratio

eBay has a PEG Ratio of 2.20. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

eBay has a P/B Ratio of 8.54. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.40% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in eBay has recently decreased by 11.18%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

eBay pays a meaningful dividend of 1.27%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

eBay has been increasing its dividend for 7 years.

Dividend Coverage

The dividend payout ratio of eBay is 25.55%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, eBay will have a dividend payout ratio of 27.62% next year. This indicates that eBay will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.5 / 5
• Environmental Score: -3.16

Percentage of Shares Shorted

3.40% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in eBay has recently decreased by 11.18%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.91

News Sentiment

eBay has a news sentiment score of 0.91. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.58 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 46 news articles for eBay this week, compared to 39 articles on an average week.

Search Interest

29 people have searched for EBAY on MarketBeat in the last 30 days. This is an increase of 107% compared to the previous 30 days.

MarketBeat Follows

Only 4 people have added eBay to their MarketBeat watchlist in the last 30 days. This is a decrease of -33% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, eBay insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $8,979,844.00 in company stock.

Percentage Held by Insiders

Only 0.64% of the stock of eBay is held by insiders.

Percentage Held by Institutions

87.48% of the stock of eBay is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

EBAY Stock Analysis - Frequently Asked Questions

How have EBAY shares performed this year?

eBay's stock was trading at $61.95 at the beginning of 2025. Since then, EBAY stock has increased by 48.5% and is now trading at $92.01.

How were eBay's earnings last quarter?

eBay Inc. (NASDAQ:EBAY) announced its quarterly earnings data on Wednesday, July, 30th. The e-commerce company reported $1.37 earnings per share for the quarter, topping the consensus estimate of $1.30 by $0.07. The firm's quarterly revenue was up 6.1% compared to the same quarter last year.
Read the conference call transcript.

How will eBay's stock buyback program work?

eBay's board authorized a share repurchase plan on Tuesday, February 27th 2024, which permits the company to buy back $2,000,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 8.1% of its stock through open market purchases. Stock buyback plans are generally a sign that the company's management believes its shares are undervalued.

Does eBay have any subsidiaries?

The following companies are subsidiaries of eBay: Cox Automotive Media Solutions, Motors.co.uk, Giosis, Terapeak, Qoo10, Corrigon, Ticket Utils Inc., and others.

Who are eBay's major shareholders?

eBay's top institutional shareholders include Swedbank AB (0.35%), Assenagon Asset Management S.A. (0.11%), Wedge Capital Management L L P NC (0.07%) and Cacti Asset Management LLC (0.05%). Insiders that own company stock include Jamie Iannone, Marie Oh Huber, Robert Holmes Swan, Cornelius Boone, Stephen J Priest, Julie A Loeger, Edward O Garcia, Rebecca Spencer, Mazen Rawashdeh, Jordan Douglas Bradle Sweetnam and Brian J Doerger.
View institutional ownership trends.

How do I buy shares of eBay?

Shares of EBAY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of eBay own?

Based on aggregate information from My MarketBeat watchlists, some other companies that eBay investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Netflix (NFLX), Advanced Micro Devices (AMD), Intel (INTC) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 7/30/2025
• Record date for 9/12 Dividend: 8/29/2025
• Ex-Dividend for 9/12 Dividend: 8/29/2025
• Dividend Payable: 9/12/2025
• Today: 10/18/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Software & Services
• Current Symbol: NASDAQ:EBAY
• CIK: 1065088
• Web: www.ebay.com
• Phone: (408) 376-7008
• Fax: 408-376-6200
• Employees: 11,500
• Year Founded: 1995

Price Target and Rating

• Average Price Target for eBay: $84.59
• High Price Target: $103.00
• Low Price Target: $54.00
• Potential Upside/Downside: -8.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.38
• Research Coverage: 34 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.54
• Trailing P/E Ratio: 20.27
• Forward P/E Ratio: 23.84
• P/E Growth: 2.2
• Net Income: $1.98 billion
• Net Margins: 20.86%
• Pretax Margin: 24.12%
• Return on Equity: 38.97%
• Return on Assets: 10.37%

Debt

• Debt-to-Equity Ratio: 1.05
• Current Ratio: 1.00
• Quick Ratio: 1.00

Sales & Book Value

• Annual Sales: $10.28 billion
• Price / Sales: 4.09
• Cash Flow: $4.83 per share
• Price / Cash Flow: 19.04
• Book Value: $10.77 per share
• Price / Book: 8.54

Miscellaneous

• Outstanding Shares: 457,000,000
• Free Float: 454,075,000
• Market Cap: $42.05 billion
• Optionable: Optionable
• Beta: 1.31