eBay (NASDAQ:EBAY) Stock Price Expected to Rise, Truist Financial Analyst Says

Key Points

• Truist Financial raised eBay’s price target from $105 to $115 but maintained a “hold” rating, implying 6.81% upside from the prior close. Analysts overall have a consensus “hold” rating and an average target of $115.52.
• eBay shares fell 3.1% to $107.67, despite the company reporting quarterly EPS of $1.60 and revenue of $3.13 billion, both above analyst expectations. Revenue increased 14.8% year over year.
• Insiders have been net sellers, with executives selling 76,012 shares worth about $8.75 million over the past 90 days, while institutional investors own 87.48% of eBay’s stock.

eBay (NASDAQ:EBAY - Get Free Report) had its price objective increased by equities research analysts at Truist Financial from $105.00 to $115.00 in a report released on Thursday,Benzinga reports. The firm presently has a "hold" rating on the e-commerce company's stock. Truist Financial's price objective would suggest a potential upside of 6.81% from the stock's previous close.

A number of other equities research analysts have also recently weighed in on the company. Wall Street Zen upgraded eBay from a "hold" rating to a "buy" rating in a research note on Sunday, April 26th. Rothschild & Co Redburn boosted their price objective on shares of eBay from $100.00 to $115.00 and gave the stock a "neutral" rating in a research note on Wednesday, May 13th. Citizens Jmp cut eBay from an "outperform" rating to a "market perform" rating in a research note on Tuesday. JPMorgan Chase & Co. upped their price objective on shares of eBay from $87.00 to $100.00 and gave the company a "neutral" rating in a report on Thursday, April 30th. Finally, Morgan Stanley boosted their target price on shares of eBay to $117.00 and gave the stock an "overweight" rating in a research report on Tuesday, April 28th. Thirteen research analysts have rated the stock with a Buy rating, eighteen have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, eBay currently has a consensus rating of "Hold" and an average price target of $115.52.

eBay Stock Down 3.1%

NASDAQ EBAY traded down $3.48 on Thursday, reaching $107.67. 3,006,625 shares of the stock traded hands, compared to its average volume of 5,011,679. eBay has a 12 month low of $78.03 and a 12 month high of $119.31. The company has a market cap of $47.81 billion, a price-to-earnings ratio of 24.54, a PEG ratio of 2.41 and a beta of 1.37. The company has a fifty day moving average price of $111.10 and a 200-day moving average price of $101.39. The company has a debt-to-equity ratio of 1.36, a quick ratio of 1.22 and a current ratio of 1.22.

eBay (NASDAQ:EBAY - Get Free Report) last released its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, topping analysts' consensus estimates of $1.50 by $0.10. eBay had a net margin of 17.58% and a return on equity of 46.11%. The company had revenue of $3.13 billion during the quarter, compared to analyst estimates of $3.02 billion. During the same period in the prior year, the firm earned $1.37 earnings per share. The firm's revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, research analysts forecast that eBay will post 4.89 EPS for the current fiscal year.

Insiders Place Their Bets

In other eBay news, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction on Monday, July 6th. The shares were sold at an average price of $113.33, for a total value of $1,259,096.30. Following the completion of the transaction, the chief executive officer owned 275,431 shares of the company's stock, valued at approximately $31,214,595.23. The trade was a 3.88% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Douglas Bradle Sweetnam sold 863 shares of the stock in a transaction dated Thursday, June 18th. The stock was sold at an average price of $109.17, for a total transaction of $94,213.71. Following the sale, the senior vice president directly owned 34,533 shares in the company, valued at approximately $3,769,967.61. The trade was a 2.44% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 76,012 shares of company stock worth $8,747,852. Corporate insiders own 0.67% of the company's stock.

Institutional Trading of eBay

Several institutional investors have recently bought and sold shares of EBAY. ABN AMRO Bank N.V. purchased a new stake in shares of eBay in the second quarter valued at approximately $22,057,000. GSA Capital Partners LLP purchased a new position in shares of eBay during the 2nd quarter valued at approximately $658,000. One Wealth Advisors LLC acquired a new stake in eBay in the 2nd quarter valued at $979,000. Maridea Wealth Management LLC acquired a new stake in eBay in the 2nd quarter valued at $475,000. Finally, Everett Harris & Co. CA purchased a new stake in eBay in the 2nd quarter worth $992,000. 87.48% of the stock is owned by institutional investors and hedge funds.

More eBay News

Here are the key news stories impacting eBay this week:

• Positive Sentiment: eBay delivered a double beat: revenue rose 15% year over year to $3.13 billion, while adjusted EPS of $1.60 exceeded the roughly $1.50 consensus. Gross merchandise volume (GMV) increased 15% to $22.4 billion, with advertising, luxury, collectibles and refurbished goods contributing to growth. eBay second-quarter results
• Positive Sentiment: Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter revenue guidance above analyst expectations. The company also expects full-year adjusted EPS growth of 10%-12%, reinforcing the view that its marketplace and advertising initiatives are gaining traction. eBay Q2 earnings and outlook
• Positive Sentiment: eBay returned $448 million to shareholders during the quarter through $310 million of repurchases and $138 million in dividends. It declared another quarterly dividend of $0.31 per share, supporting the stock’s income appeal. eBay shareholder returns
• Positive Sentiment: The company is increasing its investment in live shopping and AI-powered shopping tools, while expanding Depop as it competes with Whatnot, TikTok Shop and other resale platforms. eBay live shopping strategy

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price "Buy It Now" transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company's core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.

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