Abacus Wealth Partners LLC bought a new stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) in the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund bought 7,585 shares of the CRM provider's stock, valued at approximately $2,009,000.
Several other large investors have also modified their holdings of CRM. Brighton Jones LLC boosted its position in shares of Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock valued at $8,582,000 after buying an additional 3,102 shares during the period. Revolve Wealth Partners LLC boosted its position in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock valued at $611,000 after buying an additional 205 shares during the period. Bison Wealth LLC boosted its position in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock valued at $747,000 after buying an additional 184 shares during the period. Sivia Capital Partners LLC boosted its position in shares of Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock valued at $807,000 after buying an additional 106 shares during the period. Finally, United Bank boosted its position in shares of Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider's stock valued at $2,781,000 after buying an additional 500 shares during the period. Hedge funds and other institutional investors own 80.43% of the company's stock.
Key Salesforce News
Here are the key news stories impacting Salesforce this week:
Analyst Upgrades and Downgrades
CRM has been the subject of a number of research reports. BTIG Research reiterated a "buy" rating and issued a $255.00 price target on shares of Salesforce in a report on Friday, April 17th. Needham & Company LLC reiterated a "buy" rating and issued a $400.00 price target on shares of Salesforce in a report on Thursday, February 26th. Wedbush reiterated an "outperform" rating and issued a $375.00 price target on shares of Salesforce in a report on Tuesday, February 24th. Wells Fargo & Company lowered their price target on Salesforce from $235.00 to $210.00 and set an "equal weight" rating for the company in a report on Thursday, February 26th. Finally, Morgan Stanley lowered their price target on Salesforce from $398.00 to $287.00 and set an "overweight" rating for the company in a report on Monday, February 23rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, eleven have assigned a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, Salesforce presently has an average rating of "Moderate Buy" and an average price target of $278.82.
Check Out Our Latest Analysis on Salesforce
Salesforce Stock Performance
Shares of NYSE:CRM opened at $173.77 on Friday. The company has a market capitalization of $142.18 billion, a price-to-earnings ratio of 22.25, a price-to-earnings-growth ratio of 1.20 and a beta of 1.14. Salesforce Inc. has a 52 week low of $163.52 and a 52 week high of $292.17. The company has a quick ratio of 0.76, a current ratio of 0.76 and a debt-to-equity ratio of 0.18. The firm has a 50 day moving average of $184.17 and a 200 day moving average of $215.65.
Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, topping analysts' consensus estimates of $3.05 by $0.76. The company had revenue of $11.20 billion during the quarter, compared to the consensus estimate of $11.18 billion. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. Salesforce's revenue for the quarter was up 12.1% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. On average, sell-side analysts predict that Salesforce Inc. will post 9.71 earnings per share for the current fiscal year.
Salesforce Increases Dividend
The firm also recently disclosed a quarterly dividend, which was paid on Thursday, April 23rd. Investors of record on Thursday, April 9th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 1.0%. This is a positive change from Salesforce's previous quarterly dividend of $0.42. The ex-dividend date of this dividend was Thursday, April 9th. Salesforce's payout ratio is presently 22.54%.
Salesforce declared that its Board of Directors has initiated a share repurchase program on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares buyback programs are typically an indication that the company's management believes its stock is undervalued.
Insider Buying and Selling
In other Salesforce news, Director David Blair Kirk purchased 2,570 shares of Salesforce stock in a transaction dated Wednesday, March 18th. The shares were acquired at an average cost of $194.62 per share, with a total value of $500,173.40. Following the completion of the transaction, the director owned 13,689 shares in the company, valued at approximately $2,664,153.18. This trade represents a 23.11% increase in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Laura Alber purchased 2,571 shares of Salesforce stock in a transaction dated Thursday, March 19th. The shares were acquired at an average cost of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the transaction, the director owned 9,530 shares of the company's stock, valued at approximately $1,854,347.40. This represents a 36.94% increase in their position. The disclosure for this purchase is available in the SEC filing. Insiders own 3.00% of the company's stock.
Salesforce Profile
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Free Report)
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
Further Reading

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