Alphabet Inc. $GOOG Stock Sold by Crossmark Global Holdings Inc.

Key Points

• Crossmark Global Holdings cut its Alphabet stake by 3.3% in the third quarter, selling 12,167 shares and retaining 353,691 shares valued at approximately $120.5 million.
• Despite Crossmark’s reduction, several major institutions—including BlackRock, State Street and Amundi—increased their positions. Analysts maintain a broadly positive outlook, with a consensus “Buy” rating and an average price target of $421.85.
• Alphabet reported strong quarterly results, including revenue growth of 24.2% year over year and earnings that exceeded estimates. However, investors remain focused on AI execution, heavy capital spending and related litigation risks ahead of the next earnings report.

Crossmark Global Holdings Inc. reduced its holdings in Alphabet Inc. (NASDAQ:GOOG - Free Report) by 3.3% in the third quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 353,691 shares of the information services provider's stock after selling 12,167 shares during the quarter. Alphabet comprises 1.5% of Crossmark Global Holdings Inc.'s holdings, making the stock its 8th largest holding. Crossmark Global Holdings Inc.'s holdings in Alphabet were worth $120,517,000 as of its most recent SEC filing.

Several other institutional investors have also recently added to or reduced their stakes in GOOG. Readystate Asset Management LP acquired a new stake in shares of Alphabet during the 2nd quarter worth approximately $45,352,000. BlackRock Inc. increased its stake in shares of Alphabet by 1.4% in the 2nd quarter. BlackRock Inc. now owns 369,922,502 shares of the information services provider's stock valued at $130,704,718,000 after acquiring an additional 5,164,200 shares in the last quarter. State Street Corp lifted its position in shares of Alphabet by 2.8% during the 2nd quarter. State Street Corp now owns 190,923,442 shares of the information services provider's stock valued at $67,458,980,000 after acquiring an additional 5,208,690 shares during the period. Amundi lifted its position in shares of Alphabet by 22.9% during the 1st quarter. Amundi now owns 21,922,379 shares of the information services provider's stock valued at $6,288,654,000 after acquiring an additional 4,083,758 shares during the period. Finally, Deutsche Bank AG lifted its position in shares of Alphabet by 5.6% during the 2nd quarter. Deutsche Bank AG now owns 17,313,729 shares of the information services provider's stock valued at $6,117,460,000 after acquiring an additional 913,666 shares during the period. 27.26% of the stock is owned by institutional investors and hedge funds.

Analysts Set New Price Targets

Several research analysts recently issued reports on the stock. BMO Capital Markets reissued an "outperform" rating and set a $480.00 target price on shares of Alphabet in a research note on Tuesday. Morgan Stanley decreased their price target on shares of Alphabet from $415.00 to $400.00 and set an "overweight" rating for the company in a research note on Thursday, July 23rd. China Renaissance decreased their price target on shares of Alphabet from $485.00 to $445.00 and set a "buy" rating for the company in a research note on Friday, July 24th. Oppenheimer reiterated an "outperform" rating and set a $400.00 price objective (down from $445.00) on shares of Alphabet in a report on Thursday, July 23rd. Finally, DZ Bank raised shares of Alphabet from a "buy" rating to a "strong-buy" rating in a research report on Thursday, July 23rd. Six research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the company presently has an average rating of "Buy" and a consensus target price of $421.85.

Insider Activity

In other news, Director Frances Arnold sold 83 shares of the business's stock in a transaction dated Wednesday, September 30th. The shares were sold at an average price of $340.45, for a total transaction of $28,257.35. Following the completion of the sale, the director directly owned 19,076 shares of the company's stock, valued at $6,494,424.20. The trade was a 0.43% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the business's stock in a transaction dated Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 315,765 shares of company stock worth $6,297,980 over the last three months. 12.99% of the stock is currently owned by insiders.

Alphabet News Roundup

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI and cloud growth remain key positives. Analysts highlight accelerating Google Cloud growth, expanding operating margins, rising subscriptions and Alphabet’s distribution advantage for Gemini. Google Cloud also announced general availability of an Anthropic-managed deployment option for Claude models, potentially broadening enterprise AI adoption. Alphabet: Gemini 4 Argon Is Coming For ChatGPT's Lunch
• Positive Sentiment: Several longer-term growth opportunities support the stock. Articles point to Alphabet’s proprietary AI chips, which could become a major business, as well as a reported quantum-computing error-reduction breakthrough. Analysts also raised an Alphabet FY2027 EPS estimate modestly, reinforcing the view that earnings potential remains strong. Google's AI chip could become a $75 billion business
• Neutral Sentiment: Q3 earnings are the next major catalyst. Preview articles expect investors to focus on advertising, Google Cloud growth, AI adoption, capital expenditures and margins. Results could determine whether Alphabet’s heavy AI investment is viewed as generating sufficient returns. Alphabet's Q3 Could Change the Narrative on Its AI Spending
• Negative Sentiment: AI execution concerns are the primary negative catalyst. Reports allege that Gemini 3.5 Pro was delayed or behind schedule and that investors were not adequately informed about development setbacks. The allegations contributed to a sharp prior sell-off and have prompted multiple securities-fraud class-action notices. Google Investor Alert: Alphabet Inc. Securities Class Action Notice
• Negative Sentiment: Litigation headlines add reputational and financial uncertainty. Several law firms are seeking lead plaintiffs for lawsuits covering investors who purchased Alphabet securities between May 19 and July 16, 2026, with deadlines around November 30 or December 1. The notices largely repeat the same allegations, so they may amplify sentiment risk more than they introduce new information. Kaplan Fox Alphabet Class Action Notice
• Negative Sentiment: Investors remain concerned about AI capital intensity. Large compute commitments, data-center spending and higher interest rates are raising questions about whether future returns will justify the investment. Broader AI-stock selling and ETF net selling have added pressure to Alphabet’s valuation. Google Is Paying SpaceX $11 Billion a Year for Compute

Alphabet Stock Performance

Shares of GOOG stock opened at $317.28 on Friday. The firm has a market capitalization of $3.88 trillion, a PE ratio of 15.94, a price-to-earnings-growth ratio of 0.91 and a beta of 1.19. The firm has a fifty day simple moving average of $339.42 and a two-hundred day simple moving average of $350.21. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16. Alphabet Inc. has a 12 month low of $256.10 and a 12 month high of $404.47.

Alphabet (NASDAQ:GOOG - Get Free Report) last released its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, topping the consensus estimate of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. During the same quarter in the prior year, the company posted $2.31 earnings per share. The business's revenue was up 24.2% on a year-over-year basis. Analysts forecast that Alphabet Inc. will post 20.60 EPS for the current fiscal year.

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent organization of Google. Founded in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, online services, communications, artificial intelligence, and other emerging areas.

Google's principal products and services include its internet search engine, digital advertising platforms, YouTube, Android, Chrome, Google Maps, Google Play, and Google Workspace. The company also provides cloud computing, data storage, cybersecurity, productivity, and artificial intelligence services through Google Cloud.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.