Alphabet Inc. $GOOGL Shares Sold by Bartlett & CO. Wealth Management LLC

Bartlett & CO. Wealth Management LLC lowered its holdings in shares of Alphabet Inc. (NASDAQ:GOOGL - Free Report) by 1.1% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 420,489 shares of the information services provider's stock after selling 4,761 shares during the period. Alphabet makes up 1.7% of Bartlett & CO. Wealth Management LLC's holdings, making the stock its 13th largest position. Bartlett & CO. Wealth Management LLC's holdings in Alphabet were worth $131,613,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds also recently modified their holdings of the business. Members Trust Co lifted its stake in shares of Alphabet by 0.5% in the 4th quarter. Members Trust Co now owns 6,434 shares of the information services provider's stock worth $2,014,000 after acquiring an additional 31 shares during the period. Lifelong Wealth Advisors Inc. grew its holdings in shares of Alphabet by 1.9% during the fourth quarter. Lifelong Wealth Advisors Inc. now owns 1,728 shares of the information services provider's stock valued at $541,000 after buying an additional 33 shares in the last quarter. White Wing Wealth Management grew its position in Alphabet by 2.9% during the fourth quarter. White Wing Wealth Management now owns 1,155 shares of the information services provider's stock valued at $362,000 after purchasing an additional 33 shares in the last quarter. Quantum Financial Advisors LLC grew its stake in Alphabet by 0.3% in the fourth quarter. Quantum Financial Advisors LLC now owns 11,799 shares of the information services provider's stock valued at $3,693,000 after purchasing an additional 34 shares in the last quarter. Finally, MRA Advisory Group grew its position in Alphabet by 2.7% in the fourth quarter. MRA Advisory Group now owns 1,310 shares of the information services provider's stock worth $410,000 after acquiring an additional 35 shares in the last quarter. Institutional investors own 40.03% of the company's stock.

Analyst Upgrades and Downgrades

Several equities analysts recently weighed in on the company. DA Davidson boosted their price objective on Alphabet from $300.00 to $310.00 and gave the stock a "neutral" rating in a research report on Thursday, February 5th. Robert W. Baird raised their price target on Alphabet from $375.00 to $380.00 and gave the company an "outperform" rating in a report on Friday, March 6th. Loop Capital boosted their target price on Alphabet from $320.00 to $355.00 and gave the stock a "buy" rating in a research report on Monday, February 23rd. Moffett Nathanson increased their price target on Alphabet from $305.00 to $350.00 and gave the company a "buy" rating in a research note on Thursday, February 5th. Finally, Truist Financial set a $385.00 price target on Alphabet in a research note on Thursday, February 5th. Two research analysts have rated the stock with a Strong Buy rating, forty-six have given a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and an average price target of $369.67.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet unveiled two new custom AI chips — a TPU 8t for training and a TPU 8i for inference — positioned to lower cloud AI costs and compete with Nvidia on infrastructure. This supports cloud margin expansion and hardware/service revenue upside. Article Title
• Positive Sentiment: Google launched the Gemini Enterprise Agent Platform to build and deploy agentic AI for businesses — a strategic product aimed at monetizing generative AI across large enterprises and driving Google Cloud adoption. Article Title
• Positive Sentiment: Google Cloud committed a $750 million partner fund to accelerate agentic AI adoption among consulting, SI and software partners — an investment that can speed customer deployments and lift services revenue. Article Title
• Positive Sentiment: Merck announced a multiyear partnership, investing up to $1 billion in Google Cloud to deploy AI across R&D, manufacturing and commercial operations — a material enterprise win that validates Google’s enterprise AI stack. Article Title
• Positive Sentiment: Product integrations expand monetization vectors: major Workspace AI updates (drafting/Sheets automation) and Chrome “auto browse” enterprise features embed Gemini into user workflows, increasing stickiness and upsell potential. Article Title Article Title
• Positive Sentiment: Multiple analyst updates raised targets (BMO to $410; Cantor Fitzgerald and KeyCorp also raised targets), reflecting increased sell-side conviction about Alphabet’s AI/cash-flow upside. That analyst momentum often amplifies positive price reaction. Article Title
• Neutral Sentiment: Ecosystem and security partners (Exabeam, Vodafone, Thinking Machines Lab expansion) showed integrations and vendor deals that ease enterprise adoption but are longer‑term revenue drivers rather than immediate catalysts. Article Title
• Negative Sentiment: Offsetting items: a small insider sell note was reported, which prompted modest near-term selling pressure for some investors. Insider moves can weigh on sentiment even as fundamentals improve. Article Title

Alphabet Trading Up 2.1%

Shares of Alphabet stock opened at $339.32 on Thursday. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. The business's 50 day moving average is $307.93 and its 200-day moving average is $303.68. The stock has a market cap of $4.10 trillion, a P/E ratio of 31.39, a P/E/G ratio of 2.05 and a beta of 1.12. Alphabet Inc. has a 12-month low of $147.84 and a 12-month high of $349.00.

Alphabet (NASDAQ:GOOGL - Get Free Report) last issued its earnings results on Wednesday, February 4th. The information services provider reported $2.82 EPS for the quarter, topping the consensus estimate of $2.57 by $0.25. The company had revenue of $113.83 billion during the quarter, compared to the consensus estimate of $111.24 billion. Alphabet had a return on equity of 35.01% and a net margin of 32.81%. Equities research analysts predict that Alphabet Inc. will post 11.53 earnings per share for the current fiscal year.

Alphabet Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Monday, March 16th. Shareholders of record on Monday, March 9th were issued a $0.21 dividend. This represents a $0.84 dividend on an annualized basis and a yield of 0.2%. The ex-dividend date of this dividend was Monday, March 9th. Alphabet's dividend payout ratio is currently 7.77%.

Insider Activity

In related news, CAO Amie Thuener O'toole sold 955 shares of the stock in a transaction that occurred on Tuesday, March 3rd. The shares were sold at an average price of $298.00, for a total transaction of $284,590.00. Following the sale, the chief accounting officer owned 9,918 shares in the company, valued at approximately $2,955,564. This trade represents a 8.78% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO Sundar Pichai sold 32,500 shares of the firm's stock in a transaction dated Wednesday, February 4th. The shares were sold at an average price of $335.18, for a total value of $10,893,350.00. Following the completion of the sale, the chief executive officer directly owned 2,179,372 shares in the company, valued at $730,481,906.96. This trade represents a 1.47% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 2,037,294 shares of company stock worth $94,216,897. Insiders own 11.64% of the company's stock.

About Alphabet

Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google's core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.

Beyond Google's consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.

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