Demars Financial Group LLC Purchases 6,108 Shares of Salesforce Inc. $CRM

Key Points

• Demars Financial Group LLC boosted its Salesforce stake by 134.3% in the first quarter, buying 6,108 additional shares and bringing its total to 10,656 shares valued at about $1.99 million.
• Institutional ownership in Salesforce remains very high, with hedge funds and other institutions holding about 80.43% of the stock. Several big investors also increased positions significantly, underscoring continued institutional interest.
• Salesforce has seen a mix of bullish catalysts and ongoing concerns: analysts have turned more positive, the company reported strong recent earnings and revenue growth, and it authorized a $25 billion share buyback, but investors still worry about heavy AI spending and margin pressure.

Demars Financial Group LLC lifted its position in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 134.3% during the first quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 10,656 shares of the CRM provider's stock after purchasing an additional 6,108 shares during the period. Salesforce accounts for about 0.7% of Demars Financial Group LLC's holdings, making the stock its 19th biggest position. Demars Financial Group LLC's holdings in Salesforce were worth $1,989,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. J. Stern & Co. LLP lifted its position in shares of Salesforce by 24,056.7% during the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock worth $12,552,896,000 after buying an additional 47,189,352 shares in the last quarter. Norges Bank bought a new position in shares of Salesforce in the fourth quarter valued at approximately $3,182,951,000. Cardano Risk Management B.V. increased its position in shares of Salesforce by 924.7% during the fourth quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider's stock valued at $1,028,807,000 after acquiring an additional 3,504,605 shares during the last quarter. Capital International Investors increased its position in shares of Salesforce by 13.3% during the fourth quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock valued at $6,019,199,000 after acquiring an additional 2,669,891 shares during the last quarter. Finally, Capital World Investors lifted its holdings in Salesforce by 13.5% during the fourth quarter. Capital World Investors now owns 19,672,684 shares of the CRM provider's stock worth $5,211,515,000 after acquiring an additional 2,347,478 shares during the period. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce said the U.S. Air Force is using its Missionforce National Security platform to manage a $13.5 billion vehicle fleet, a high-profile government contract that highlights demand for its software in mission-critical operations. Article Title
• Positive Sentiment: Guggenheim upgraded Salesforce to Buy from Neutral and set a $228 price target, arguing the AI bear case looks overdone and suggesting meaningful upside if the market re-rates the shares. Article Title
• Positive Sentiment: Salesforce also announced a $1 billion investment in Switzerland over five years to accelerate adoption of agentic AI, reinforcing its push into AI-led growth and enterprise automation. Article Title
• Positive Sentiment: New commentary around Slackbot pulling CRM data, generating charts, and sending DocuSign agreements from chat messages points to deeper product integration across Salesforce’s ecosystem, which could improve stickiness and sales productivity. Article Title
• Neutral Sentiment: Several articles reiterated that Salesforce remains a favored “beaten-down” software name with analyst support and potential upside, but they did not add materially new financial details beyond reinforcing the existing bullish narrative. Article Title
• Negative Sentiment: Despite the positive news flow, investors are still focused on Salesforce’s heavy AI spending and margin pressure, which has kept the stock near recent lows and capped enthusiasm. Article Title

Salesforce Stock Performance

NYSE:CRM opened at $166.60 on Thursday. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The business has a fifty day simple moving average of $172.63 and a two-hundred day simple moving average of $195.42. Salesforce Inc. has a 1 year low of $146.32 and a 1 year high of $275.56. The company has a market capitalization of $136.44 billion, a P/E ratio of 19.28, a P/E/G ratio of 1.06 and a beta of 1.18.

Salesforce (NYSE:CRM - Get Free Report) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same period in the previous year, the company posted $2.58 earnings per share. The business's revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts expect that Salesforce Inc. will post 10.29 earnings per share for the current year.

Salesforce declared that its board has authorized a stock repurchase program on Monday, March 16th that allows the company to repurchase $25.00 billion in shares. This repurchase authorization allows the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock repurchase programs are usually a sign that the company's leadership believes its shares are undervalued.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were issued a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, June 11th. This represents a $1.76 annualized dividend and a yield of 1.1%. Salesforce's dividend payout ratio is 20.37%.

Analyst Ratings Changes

Several research analysts have weighed in on the company. The Goldman Sachs Group assumed coverage on Salesforce in a research note on Thursday, June 18th. They issued a "neutral" rating for the company. UBS Group assumed coverage on Salesforce in a research note on Wednesday, July 1st. They set an "overweight" rating on the stock. Roth Capital reissued a "buy" rating and issued a $325.00 price target on shares of Salesforce in a report on Thursday, May 28th. Canaccord Genuity Group restated a "buy" rating and set a $225.00 price target on shares of Salesforce in a research report on Tuesday, June 16th. Finally, Weiss Ratings upgraded shares of Salesforce from a "sell (d+)" rating to a "hold (c-)" rating in a report on Tuesday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, fourteen have given a Hold rating and three have assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average target price of $254.42.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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