Harvest Portfolios Group Inc. Acquires 8,464 Shares of Salesforce Inc. $CRM

Key Points

• Harvest Portfolios Group Inc. increased its Salesforce stake by 8.3% in Q4, buying 8,464 shares and bringing its total holding to 110,545 shares valued at about $29.3 million.
• Institutional ownership of Salesforce remains high, with 80.43% of shares held by institutions and hedge funds. Several other funds also added to their positions during the period.
• Salesforce is getting mixed Wall Street attention: while some see it as a blue-chip AI growth play, others are cautious about AI disruption, including Bank of America’s Underperform rating and $160 price target.

Harvest Portfolios Group Inc. lifted its stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 8.3% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 110,545 shares of the CRM provider's stock after buying an additional 8,464 shares during the period. Harvest Portfolios Group Inc.'s holdings in Salesforce were worth $29,284,000 as of its most recent SEC filing.

Several other institutional investors also recently modified their holdings of CRM. Brighton Jones LLC increased its holdings in shares of Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock worth $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC increased its holdings in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after buying an additional 205 shares in the last quarter. Bison Wealth LLC increased its holdings in shares of Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after buying an additional 184 shares in the last quarter. Sivia Capital Partners LLC increased its holdings in shares of Salesforce by 3.7% during the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock worth $807,000 after buying an additional 106 shares in the last quarter. Finally, United Bank increased its holdings in shares of Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider's stock worth $2,781,000 after buying an additional 500 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Enterprise software stocks are rallying broadly as investors rotate back into the group after recent pressure tied to fears that AI agents could disrupt traditional SaaS models. Salesforce is benefiting from that sector-wide rebound. From ServiceNow to Salesforce: why are software stocks rallying today?
• Positive Sentiment: Some commentary still views Salesforce as an attractive blue-chip software holding, citing AI-related growth prospects and a relatively reasonable valuation versus peers like Oracle. Buy 5 Blue-Chip Stocks to Enhance Your Portfolio Returns in 2026
• Neutral Sentiment: Salesforce’s AI push remains a key debate on Wall Street. Bank of America restarted coverage with an Underperform rating and a $160 price target, warning that AI may pressure Salesforce’s legacy CRM model and make monetization harder. BofA resets Salesforce stock price target with sobering AI verdict
• Neutral Sentiment: Other coverage is also focused on whether Salesforce can prove its AI strategy is working, with investors watching for evidence that Agentforce and related products can offset concerns about slower long-term growth. Software's "Baby with the Bathwater" Moment
• Negative Sentiment: Market commentary also highlights Salesforce’s recent weakness and the argument that AI disruption could keep investors cautious until growth re-accelerates. Is It Time To Reconsider Salesforce (CRM) After This Year’s 32% Share Price Slide?

Analyst Upgrades and Downgrades

CRM has been the subject of a number of recent research reports. UBS Group decreased their price objective on Salesforce from $260.00 to $200.00 and set a "neutral" rating for the company in a report on Tuesday, February 17th. DA Davidson decreased their price objective on Salesforce from $235.00 to $200.00 and set a "neutral" rating for the company in a report on Friday, February 27th. Sanford C. Bernstein decreased their price objective on Salesforce from $223.00 to $194.00 and set an "underperform" rating for the company in a report on Thursday, February 26th. Barclays decreased their price objective on Salesforce from $265.00 to $252.00 and set an "overweight" rating for the company in a report on Thursday, February 26th. Finally, Bank of America initiated coverage on Salesforce in a report on Monday. They issued an "underperform" rating and a $160.00 price objective for the company. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, eleven have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and an average target price of $274.56.

Salesforce Price Performance

CRM stock opened at $179.46 on Wednesday. The stock has a market capitalization of $146.84 billion, a PE ratio of 22.98, a price-to-earnings-growth ratio of 1.25 and a beta of 1.14. The company's 50-day moving average is $183.27 and its 200-day moving average is $214.34. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. Salesforce Inc. has a 1 year low of $163.52 and a 1 year high of $288.44.

Salesforce (NYSE:CRM - Get Free Report) last announced its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, beating the consensus estimate of $3.05 by $0.76. Salesforce had a net margin of 17.96% and a return on equity of 15.38%. The business had revenue of $11.20 billion for the quarter, compared to analysts' expectations of $11.18 billion. During the same quarter last year, the firm earned $2.78 EPS. The firm's revenue for the quarter was up 12.1% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Equities research analysts expect that Salesforce Inc. will post 9.71 EPS for the current fiscal year.

Salesforce Increases Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, April 23rd. Shareholders of record on Thursday, April 9th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, April 9th. This represents a $1.76 annualized dividend and a dividend yield of 1.0%. This is an increase from Salesforce's previous quarterly dividend of $0.42. Salesforce's payout ratio is 22.54%.

Salesforce announced that its Board of Directors has initiated a share repurchase plan on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to reacquire up to 14.1% of its shares through open market purchases. Shares buyback plans are often a sign that the company's board of directors believes its stock is undervalued.

Insider Activity at Salesforce

In other news, Director Laura Alber bought 2,571 shares of the company's stock in a transaction on Thursday, March 19th. The shares were purchased at an average price of $194.58 per share, with a total value of $500,265.18. Following the transaction, the director directly owned 9,530 shares in the company, valued at $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director David Blair Kirk purchased 2,570 shares of the stock in a transaction that occurred on Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, for a total transaction of $500,173.40. Following the acquisition, the director directly owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. 3.50% of the stock is owned by company insiders.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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