Cricut (CRCT) Stock Price, News & Analysis

Company Overview

Cricut, Inc. (NASDAQ: CRCT) is a leading provider of consumer-focused crafting tools and technologies, specializing in precision cutting machines, design software, and a broad range of accessories and materials. The company’s integrated platform allows hobbyists, educators, and small businesses to design, personalize, and produce custom projects such as home décor, apparel, paper crafts, and more. Through its proprietary Design Space software, Cricut offers an intuitive user experience, enabling customers to bring their creative ideas to life whether they are new to crafting or experienced artisans.

Founded in 1969 under the name Provo Craft and Novelty, Cricut has evolved over decades from a providers of die-cutting machines to a global creative technology company. It launched its first Cricut-branded cutting machines in 2005, quickly gaining traction in the craft and DIY community. In 2019, the company pursued an initial public offering, rebranding to Cricut, Inc. to reflect its flagship product line. Today, Cricut continues to innovate, introducing connected machines like the Maker and Explore series, as well as smart iron-on, vinyl, cardstock and a growing library of custom materials and tools.

Cricut operates through a diversified distribution network that includes direct-to-consumer sales via its e-commerce platform, as well as partnerships with major retail chains and specialty craft stores across North America, Europe, Australia, New Zealand, and parts of Asia. The company’s subscription-based membership, Cricut Access, offers access to an extensive library of digital designs, fonts, and project ideas, fostering a recurring revenue model and strengthening customer loyalty. This global footprint positions Cricut to serve both established and emerging craft markets.

Under the leadership of Executive Chairman and Interim Chief Executive Officer Frederic B. Kerrest, Cricut is focused on expanding its product ecosystem, enhancing software capabilities, and driving operational efficiency. The management team emphasizes innovation, community engagement, and strategic partnerships to support long-term growth. With a dedicated research and development center in Utah and a commitment to digital transformation, Cricut aims to maintain its market leadership and inspire creativity worldwide.

Key Stats

• Today's Range: $5.20 to $5.34
• 50-Day Range: $5.07 to $7.30
• 52-Week Range: $3.94 to $7.33
• Volume: 53,167 shs
• Average Volume: 447,430 shs
• Market Capitalization: $1.11 billion
• P/E Ratio: 16.87
• Dividend Yield: 3.82%
• Price Target: $4.52
• Consensus Rating: Sell

Cricut Stock Analysis - MarketRank™

Cricut scored higher than 43% of companies evaluated by MarketBeat, and ranked 206th out of 320 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Cricut has received a consensus rating of Sell. The company's average rating score is 1.33, and is based on no buy ratings, 1 hold rating, and 2 sell ratings.

Amount of Analyst Coverage

Cricut has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 7.14%

Earnings Growth

Earnings for Cricut are expected to grow by 7.14% in the coming year, from $0.28 to $0.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Cricut is 17.10, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.25.

Price to Earnings Ratio vs. Sector

The P/E ratio of Cricut is 17.10, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 28.63.

Price to Book Value per Share Ratio

Cricut has a P/B Ratio of 2.42. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.63% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 7.3.

Change versus previous month

Short interest in Cricut has recently decreased by 3.46%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Cricut is a leading dividend payer. It pays a dividend yield of 3.55%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Cricut does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Cricut is 64.52%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Cricut will have a dividend payout ratio of 66.67% next year. This indicates that Cricut will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.63% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 7.3.

Change versus previous month

Short interest in Cricut has recently decreased by 3.46%, indicating that investor sentiment is improving.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.38

News Sentiment

Cricut has a news sentiment score of 0.38. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.94 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for Cricut this week, compared to 3 articles on an average week.

Search Interest

5 people have searched for CRCT on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days.

MarketBeat Follows

2 people have added Cricut to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Cricut insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,701,725.00 in company stock.

Percentage Held by Insiders

18.61% of the stock of Cricut is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 19.60% of the stock of Cricut is held by institutions.

CRCT Stock Analysis - Frequently Asked Questions

How have CRCT shares performed this year?

Cricut's stock was trading at $5.70 on January 1st, 2025. Since then, CRCT shares have decreased by 7.0% and is now trading at $5.30.

How were Cricut's earnings last quarter?

Cricut, Inc. (NASDAQ:CRCT) announced its quarterly earnings results on Tuesday, May, 6th. The company reported $0.11 EPS for the quarter, beating the consensus estimate of $0.08 by $0.03. The company earned $162.63 million during the quarter, compared to analyst estimates of $158.55 million. Cricut had a net margin of 9.48% and a trailing twelve-month return on equity of 14.27%.
Read the conference call transcript.

When did Cricut IPO?

Cricut (CRCT) raised $321 million in an IPO on Thursday, March 25th 2021. The company issued 15,300,000 shares at $20.00-$22.00 per share. Goldman Sachs, Morgan Stanley, Citigroup, Barclays and Baird served as the underwriters for the IPO.

How do I buy shares of Cricut?

Shares of CRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Cricut own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Cricut investors own include Predictive Oncology (POAI), JPMorgan Chase & Co. (JPM), Ford Motor (F), Abbott Laboratories (ABT), Bank of America (BAC), Wells Fargo & Company (WFC) and Wayfair (W).

Company Calendar

• Last Earnings: 5/06/2025
• Record date for 7/21 Dividend: 7/07/2025
• Ex-Dividend for 7/21 Dividend: 7/07/2025
• Today: 7/14/2025
• Dividend Payable: 7/21/2025
• Next Earnings (Estimated): 8/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Machinery
• Current Symbol: NASDAQ:CRCT
• CIK: 1828962
• Web: www.cricut.com
• Phone: 385-351-0633
• Fax: N/A
• Employees: 830
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Cricut: $4.52
• High Price Target: $5.75
• Low Price Target: $3.80
• Potential Upside/Downside: -14.8%
• Consensus Rating: Sell
• Rating Score (0-4): 1.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.31
• Trailing P/E Ratio: 17.10
• Forward P/E Ratio: 18.93
• P/E Growth: N/A
• Net Income: $62.83 million
• Net Margins: 9.48%
• Pretax Margin: 13.17%
• Return on Equity: 14.27%
• Return on Assets: 9.65%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.28
• Quick Ratio: 2.61

Sales & Book Value

• Annual Sales: $707.78 million
• Price / Sales: 1.59
• Cash Flow: $0.43 per share
• Price / Cash Flow: 12.31
• Book Value: $2.19 per share
• Price / Book: 2.42

Miscellaneous

• Outstanding Shares: 211,779,000
• Free Float: 173,616,000
• Market Cap: $1.12 billion
• Optionable: Optionable
• Beta: 0.16