McKinley Carter Wealth Services Inc. Boosts Stake in Netflix, Inc. $NFLX

Key Points

• McKinley Carter Wealth Services increased its Netflix stake by 903% in the fourth quarter, ending with 95,276 shares valued at about $8.9 million.
• Several large institutional investors also boosted their NFLX positions, and hedge funds now own 80.93% of Netflix shares, underscoring broad institutional interest in the stock.
• Wall Street sentiment remains mostly positive: analysts continue to rate Netflix a Moderate Buy, with bullish commentary centered on the company’s ad-supported tier, expanding ad inventory, and push into live sports as future growth drivers.

McKinley Carter Wealth Services Inc. grew its position in shares of Netflix, Inc. (NASDAQ:NFLX - Free Report) by 903.0% during the fourth quarter, according to its most recent filing with the SEC. The firm owned 95,276 shares of the Internet television network's stock after acquiring an additional 85,777 shares during the period. McKinley Carter Wealth Services Inc.'s holdings in Netflix were worth $8,933,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also recently made changes to their positions in NFLX. Vanguard Group Inc. grew its holdings in shares of Netflix by 912.5% during the 4th quarter. Vanguard Group Inc. now owns 390,014,981 shares of the Internet television network's stock worth $36,567,805,000 after acquiring an additional 351,493,659 shares during the period. Baillie Gifford & Co. grew its holdings in shares of Netflix by 912.3% during the 4th quarter. Baillie Gifford & Co. now owns 36,940,035 shares of the Internet television network's stock worth $3,463,498,000 after acquiring an additional 33,290,988 shares during the period. Jennison Associates LLC grew its holdings in shares of Netflix by 639.9% during the 4th quarter. Jennison Associates LLC now owns 34,871,951 shares of the Internet television network's stock worth $3,269,594,000 after acquiring an additional 30,158,900 shares during the period. Sumitomo Mitsui Trust Group Inc. grew its holdings in shares of Netflix by 891.3% during the 4th quarter. Sumitomo Mitsui Trust Group Inc. now owns 12,099,908 shares of the Internet television network's stock worth $1,134,487,000 after acquiring an additional 10,879,276 shares during the period. Finally, Principal Financial Group Inc. grew its holdings in shares of Netflix by 850.7% during the 4th quarter. Principal Financial Group Inc. now owns 10,858,157 shares of the Internet television network's stock worth $1,018,062,000 after acquiring an additional 9,716,017 shares during the period. Hedge funds and other institutional investors own 80.93% of the company's stock.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Bank of America reiterated a Buy rating and a $125 price target, arguing Netflix’s ad business is becoming a major long-term revenue driver as its ad-supported tier continues to scale. Netflix Stock Gains as BofA Maintains $125 Price Target
• Positive Sentiment: Multiple reports highlighted that analysts remain constructive on NFLX because of expanding ad inventory, stronger engagement, and the company’s push into live sports, which could unlock additional monetization. Binge-Watching To Live Sports: Why Netflix Is Chasing Massive 800 Million Smart-TV Jackpot
• Positive Sentiment: Citi also maintained a Buy rating with a $115 target, citing growth in the ad-supported business and user engagement as reasons for optimism. Citi Maintains Buy Rating on Netflix (NFLX) Stock
• Positive Sentiment: Netflix was also mentioned favorably in broader commentary as a stock with potential upside after its recent pullback, with some analysts arguing the selloff has outpaced the underlying fundamentals. NFLX Stock Collapsed. The Fundamentals Did Not
• Neutral Sentiment: Several articles framed Netflix as a long-term value and growth story, but did not point to any new operational catalyst beyond ongoing confidence in the business. Is Now the Time to Buy Forgotten FAANG Stock Netflix?
• Neutral Sentiment: Netflix’s high-profile UFC/MMA event coverage and recent entertainment headlines added visibility to the platform, but these stories were not directly tied to a fundamental change in the company’s outlook. Ronda Rousey comeback fight coverage on Netflix’s MVP card
• Negative Sentiment: Despite the bullish tone from Wall Street, coverage also noted that NFLX remains well below recent highs, reflecting investor concern about recent share-price weakness and the need to prove that ad growth and live sports can translate into stronger earnings momentum. Jim Cramer Discusses Netflix (NFLX), JPMorgan & Risk-Reward
• Negative Sentiment: Forbes noted Netflix’s ad tier now has scale, but the market is still waiting to see whether advertisers will pay premium rates, especially around live NFL games, leaving execution risk in place. Netflix Has 250 Million Ad Viewers. Now It Has To Prove Their Value

Wall Street Analysts Forecast Growth

A number of research firms have weighed in on NFLX. Citizens Jmp reiterated a "market perform" rating on shares of Netflix in a report on Wednesday, April 15th. Morgan Stanley restated an "overweight" rating on shares of Netflix in a research note on Friday, April 17th. DZ Bank restated a "buy" rating on shares of Netflix in a research note on Friday, April 17th. Weiss Ratings upgraded Netflix from a "hold (c)" rating to a "hold (c+)" rating in a research note on Monday, May 4th. Finally, Sanford C. Bernstein restated a "buy" rating on shares of Netflix in a research note on Thursday, May 14th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Netflix has a consensus rating of "Moderate Buy" and an average price target of $114.82.

Netflix Stock Performance

Shares of NFLX opened at $89.65 on Tuesday. The business's fifty day simple moving average is $94.55 and its two-hundred day simple moving average is $94.64. The company has a current ratio of 1.41, a quick ratio of 1.41 and a debt-to-equity ratio of 0.43. Netflix, Inc. has a 12 month low of $75.01 and a 12 month high of $134.12. The company has a market cap of $377.50 billion, a price-to-earnings ratio of 28.96, a P/E/G ratio of 1.11 and a beta of 1.55.

Netflix (NASDAQ:NFLX - Get Free Report) last issued its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The business had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. During the same period last year, the business posted $6.61 EPS. The company's revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Research analysts anticipate that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Insider Buying and Selling at Netflix

In other Netflix news, insider David A. Hyman sold 5,722 shares of the stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total transaction of $503,993.76. Following the sale, the insider directly owned 316,100 shares in the company, valued at approximately $27,842,088. This trade represents a 1.78% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the sale, the chief executive officer owned 120,931 shares in the company, valued at approximately $10,725,370.39. This represents a 18.42% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 1,422,769 shares of company stock worth $135,144,073. Insiders own 1.37% of the company's stock.

Netflix Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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