MV Capital Management Inc. Acquires New Position in Salesforce Inc. $CRM

Key Points

• MV Capital Management opened a new position in Salesforce during the fourth quarter, buying 13,392 shares valued at about $3.55 million.
• Several other institutional investors also increased their CRM holdings, and 80.43% of Salesforce shares are now owned by hedge funds and other institutions.
• Salesforce has been getting mixed Wall Street attention: one analyst upgraded the stock to buy with a $200 price target, while others remain cautious amid questions about AI monetization and near-term growth.

MV Capital Management Inc. bought a new position in Salesforce Inc. (NYSE:CRM - Free Report) during the fourth quarter, according to its most recent Form 13F filing with the SEC. The firm bought 13,392 shares of the CRM provider's stock, valued at approximately $3,548,000.

A number of other large investors have also made changes to their positions in CRM. Brighton Jones LLC grew its holdings in Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider's stock valued at $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC raised its holdings in shares of Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider's stock worth $611,000 after acquiring an additional 205 shares during the period. Bison Wealth LLC raised its holdings in shares of Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider's stock worth $747,000 after acquiring an additional 184 shares during the period. Sivia Capital Partners LLC boosted its position in shares of Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider's stock valued at $807,000 after acquiring an additional 106 shares during the last quarter. Finally, United Bank boosted its position in shares of Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider's stock valued at $2,781,000 after acquiring an additional 500 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt upgraded Salesforce to buy from neutral and set a $200 price target, citing valuation appeal and potential AI-driven upside. Read More
• Positive Sentiment: Truist reiterated confidence in Salesforce after its $3.6 billion Fin acquisition, viewing the deal as another step in expanding its AI automation and customer-agent capabilities. Article Title
• Positive Sentiment: Multiple articles highlighted Salesforce as a long-term growth stock, with analysts pointing to its AI platform, Agentforce, and ongoing product expansion as reasons for optimism. Article Title
• Neutral Sentiment: Salesforce’s latest AI and acquisition story continues to attract attention, including coverage of the Fin deal and a new partnership announcement, which could support the long-term growth narrative if execution remains strong. Article Title
• Negative Sentiment: Other commentary remained cautious, with UBS keeping a neutral rating and some analysts cutting fair value estimates amid questions about AI monetization, unit economics, and growth reacceleration. Article Title
• Negative Sentiment: A comparison piece against Oracle underscored that Salesforce’s recent earnings and outlook have not been viewed as strongly as some peers, reinforcing investor concern about near-term performance versus other software names. Article Title

Salesforce Price Performance

Shares of CRM opened at $151.67 on Friday. The firm has a 50-day simple moving average of $177.91 and a two-hundred day simple moving average of $204.72. The stock has a market cap of $124.22 billion, a PE ratio of 17.55, a P/E/G ratio of 0.97 and a beta of 1.16. Salesforce Inc. has a 1-year low of $149.80 and a 1-year high of $276.80. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79.

Salesforce (NYSE:CRM - Get Free Report) last issued its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same period in the prior year, the business posted $2.58 EPS. The business's revenue for the quarter was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, analysts forecast that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce announced that its board has initiated a stock buyback plan on Monday, March 16th that permits the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization permits the CRM provider to reacquire up to 14.1% of its stock through open market purchases. Stock repurchase plans are often a sign that the company's management believes its shares are undervalued.

Salesforce Announces Dividend

The company also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be paid a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 1.2%. The ex-dividend date is Thursday, June 11th. Salesforce's dividend payout ratio is 20.37%.

Analyst Ratings Changes

Several equities research analysts recently issued reports on the stock. HC Wainwright cut shares of Salesforce to a "negative" rating in a research report on Thursday. HSBC boosted their target price on shares of Salesforce from $350.00 to $356.00 and gave the company a "buy" rating in a report on Friday, May 29th. Macquarie Infrastructure cut their price target on shares of Salesforce from $200.00 to $190.00 and set a "neutral" rating for the company in a report on Thursday, May 28th. BMO Capital Markets reduced their price target on shares of Salesforce from $225.00 to $215.00 and set an "outperform" rating on the stock in a research report on Thursday, May 28th. Finally, Mizuho decreased their price objective on Salesforce from $280.00 to $265.00 and set an "outperform" rating on the stock in a report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, twelve have assigned a Hold rating and three have given a Sell rating to the stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus target price of $257.61.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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