Netflix, Inc. $NFLX Shares Bought by First Business Financial Services Inc.

Key Points

• First Business Financial Services Inc. sharply increased its Netflix stake by 896.9% in the fourth quarter, ending with 19,889 shares valued at about $1.865 million.
• Institutional ownership remains heavy, with hedge funds and other large investors holding 80.93% of Netflix shares, while several smaller firms also added or initiated positions recently.
• Analysts remain broadly constructive: Netflix has a Moderate Buy consensus rating and a consensus price target of $114.82, though insider selling has been significant over the past 90 days.

First Business Financial Services Inc. lifted its holdings in Netflix, Inc. (NASDAQ:NFLX - Free Report) by 896.9% in the 4th quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 19,889 shares of the Internet television network's stock after acquiring an additional 17,894 shares during the period. First Business Financial Services Inc.'s holdings in Netflix were worth $1,865,000 as of its most recent SEC filing.

Other large investors also recently made changes to their positions in the company. Imprint Wealth LLC acquired a new stake in shares of Netflix in the third quarter worth $25,000. Bare Financial Services Inc increased its position in shares of Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network's stock worth $35,000 after acquiring an additional 14 shares in the last quarter. Horizon Financial Services LLC increased its position in shares of Netflix by 480.0% in the third quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network's stock worth $35,000 after acquiring an additional 24 shares in the last quarter. Redmont Wealth Advisors LLC acquired a new stake in shares of Netflix in the third quarter worth $36,000. Finally, Promus Capital LLC acquired a new stake in shares of Netflix in the third quarter worth $48,000. Institutional investors and hedge funds own 80.93% of the company's stock.

Analyst Ratings Changes

Several research analysts have recently weighed in on NFLX shares. Daiwa Securities Group upped their target price on shares of Netflix from $97.00 to $102.00 and gave the company an "outperform" rating in a research note on Thursday, April 23rd. Sanford C. Bernstein restated a "buy" rating on shares of Netflix in a research note on Thursday, May 14th. President Capital upped their target price on shares of Netflix from $133.00 to $134.00 and gave the company a "buy" rating in a research note on Tuesday, March 31st. Pivotal Research set a $96.00 target price on shares of Netflix and gave the company a "hold" rating in a research note on Friday, April 17th. Finally, Huber Research upgraded shares of Netflix from a "strong sell" rating to a "strong-buy" rating in a research note on Friday, February 27th. Two research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating and sixteen have assigned a Hold rating to the company's stock. According to MarketBeat, Netflix currently has a consensus rating of "Moderate Buy" and a consensus target price of $114.82.

Insider Activity

In other Netflix news, Director Reed Hastings sold 420,550 shares of the stock in a transaction on Wednesday, April 1st. The shares were sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the transaction, the director directly owned 3,940 shares in the company, valued at $376,230.60. This represents a 99.07% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction on Thursday, May 7th. The shares were sold at an average price of $88.69, for a total transaction of $2,422,301.28. Following the transaction, the chief executive officer owned 120,931 shares in the company, valued at $10,725,370.39. This trade represents a 18.42% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 1,422,769 shares of company stock worth $135,144,073 over the last ninety days. Insiders own 1.24% of the company's stock.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Bank of America reiterated a Buy rating and a $125 price target, citing Netflix’s advertising business, expanding live sports strategy, and long-term subscriber growth potential. Article Title
• Positive Sentiment: Analysts are becoming more constructive after Netflix’s advertiser presentation, suggesting the company’s ad tier is gaining credibility with Wall Street. Article Title
• Positive Sentiment: Omdia projected connected TV advertising revenue will nearly double by 2030, with Amazon, Netflix, and Google expected to capture a large share, reinforcing the long-term upside in Netflix’s ad business. Article Title
• Positive Sentiment: Netflix is expanding further into consumer products, including candy and toys, which could create additional brand-monetization opportunities beyond streaming. Article Title
• Neutral Sentiment: Several commentary pieces focused on whether Netflix is now “cheap” relative to its history, but these were largely valuation debates rather than fresh fundamental catalysts. Article Title
• Neutral Sentiment: Other articles highlighted long-term upside targets and comparisons to prior performance, but they mainly echoed existing bullish sentiment instead of adding new information. Article Title
• Negative Sentiment: Netflix remains below its 50-day and 200-day moving averages and has lagged the broader market over the past year, showing that investors still have concerns about growth durability and near-term execution. Article Title
• Negative Sentiment: Some coverage noted recent pullbacks tied to weaker guidance and investor skepticism, which continues to weigh on the stock despite solid underlying fundamentals. Article Title

Netflix Trading Down 0.4%

NASDAQ NFLX opened at $89.33 on Wednesday. Netflix, Inc. has a 12 month low of $75.01 and a 12 month high of $134.12. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The company has a market capitalization of $376.15 billion, a price-to-earnings ratio of 28.85, a price-to-earnings-growth ratio of 1.14 and a beta of 1.55. The company's fifty day moving average price is $94.36 and its two-hundred day moving average price is $94.50.

Netflix (NASDAQ:NFLX - Get Free Report) last posted its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts' consensus estimates of $0.76 by $0.47. Netflix had a net margin of 28.52% and a return on equity of 40.92%. The firm had revenue of $12.25 billion for the quarter, compared to the consensus estimate of $12.17 billion. During the same period in the prior year, the firm posted $6.61 EPS. The firm's revenue was up 16.2% compared to the same quarter last year. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. As a group, research analysts predict that Netflix, Inc. will post 3.6 earnings per share for the current fiscal year.

Netflix Company Profile

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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