Reflection Asset Management Takes Position in Salesforce Inc. $CRM

Key Points

• Reflection Asset Management opened a new position in Salesforce in Q4, buying 5,246 shares worth about $1.39 million. Salesforce now represents roughly 1% of the firm’s portfolio and is its 28th-largest holding.
• Institutional interest in CRM remains strong, with several large hedge funds significantly expanding their stakes and 80.43% of Salesforce stock now held by hedge funds and other institutional investors.
• Recent sentiment around Salesforce is mixed but generally constructive: analysts highlighted AI growth potential, a $25 billion buyback, and a positive earnings report, though the stock has also fallen sharply this year and remains well below its 52-week high.

Reflection Asset Management acquired a new stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm acquired 5,246 shares of the CRM provider's stock, valued at approximately $1,390,000. Salesforce makes up about 1.0% of Reflection Asset Management's investment portfolio, making the stock its 28th biggest position.

Several other hedge funds and other institutional investors also recently bought and sold shares of CRM. J. Stern & Co. LLP grew its position in shares of Salesforce by 24,056.7% during the 4th quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider's stock valued at $12,552,896,000 after buying an additional 47,189,352 shares during the last quarter. Norges Bank acquired a new position in Salesforce in the fourth quarter valued at approximately $3,182,951,000. Capital World Investors grew its holdings in shares of Salesforce by 159.0% during the third quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider's stock valued at $4,106,255,000 after purchasing an additional 10,636,161 shares during the last quarter. Cardano Risk Management B.V. raised its position in shares of Salesforce by 924.7% during the 4th quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider's stock worth $1,028,807,000 after purchasing an additional 3,504,605 shares during the period. Finally, Capital International Investors lifted its holdings in shares of Salesforce by 13.3% in the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider's stock worth $6,019,199,000 after purchasing an additional 2,669,891 shares during the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt upgraded Salesforce to buy from neutral and set a $200 price target, signaling roughly 32% upside and citing valuation appeal plus AI-related gains. Monness upgrades Salesforce stock on valuation, AI gains; sees 31% upside
• Positive Sentiment: Truist reiterated confidence in Salesforce following its $3.6 billion acquisition of Fin, a move that could strengthen the company’s AI/customer-agent product lineup. Salesforce (CRM) Earns Vote of Confidence from Truist after $3.6 Billion Acquisition
• Positive Sentiment: Several recent articles highlighted Salesforce as a long-term growth name and an AI beneficiary, with bullish coverage around its Agentforce strategy and generative AI positioning. Why Salesforce (CRM) is a Top Growth Stock for the Long-Term
• Neutral Sentiment: Comparison pieces versus Oracle and broad stock-picking articles suggest investors are weighing Salesforce’s slower recent performance against its AI growth narrative rather than reacting to a single new catalyst. Oracle vs. Salesforce: Which Tech Giant Is The Better Buy?
• Negative Sentiment: A recent commentary noted that Salesforce stock has fallen sharply this year, reflecting investor concern about execution, growth expectations, and the company’s discounted valuation versus past highs. Salesforce (CRM) Stock Plunges 41% This Year — A Buying Opportunity Emerges?

Salesforce Price Performance

Shares of NYSE CRM opened at $151.67 on Friday. Salesforce Inc. has a twelve month low of $149.80 and a twelve month high of $276.80. The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The firm has a 50-day moving average of $177.42 and a two-hundred day moving average of $204.35. The company has a market capitalization of $124.22 billion, a price-to-earnings ratio of 17.55, a PEG ratio of 0.94 and a beta of 1.16.

Salesforce (NYSE:CRM - Get Free Report) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company's revenue was up 13.3% compared to the same quarter last year. During the same period last year, the company posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, analysts expect that Salesforce Inc. will post 10.29 earnings per share for the current fiscal year.

Salesforce declared that its Board of Directors has approved a stock buyback program on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to reacquire up to 14.1% of its stock through open market purchases. Stock buyback programs are generally an indication that the company's leadership believes its stock is undervalued.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be paid a $0.44 dividend. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.2%. Salesforce's dividend payout ratio is 20.37%.

Analyst Ratings Changes

Several equities research analysts have weighed in on CRM shares. Stifel Nicolaus dropped their target price on Salesforce from $300.00 to $250.00 and set a "buy" rating on the stock in a research report on Thursday, February 26th. Roth Mkm reissued a "buy" rating and set a $325.00 price target on shares of Salesforce in a report on Thursday, May 28th. Wall Street Zen upgraded shares of Salesforce from a "hold" rating to a "buy" rating in a research report on Saturday, June 6th. Daiwa Securities Group dropped their price objective on shares of Salesforce from $295.00 to $280.00 and set a "buy" rating on the stock in a report on Tuesday, June 2nd. Finally, Macquarie Infrastructure cut their price objective on shares of Salesforce from $200.00 to $190.00 and set a "neutral" rating on the stock in a research report on Thursday, May 28th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, eleven have given a Hold rating and four have assigned a Sell rating to the company. According to MarketBeat.com, Salesforce presently has an average rating of "Moderate Buy" and an average price target of $257.61.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.

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