Royal Caribbean Cruises Ltd. (NYSE: RCL) is a global cruise vacation company founded in 1968 and headquartered in Miami, Florida. The company traces its origins to a joint venture between three Norwegian shipping lines and launched its first vessel, the Song of Norway, in 1970. Over the years, Royal Caribbean has grown into one of the world’s leading cruise operators through organic fleet expansion, strategic acquisitions, and the development of innovative ship designs.
The company’s core business is the operation of cruise ships under multiple brands, each targeting different market segments. Its flagship Royal Caribbean International brand offers mass-market, amenity-rich vessels with features such as rock-climbing walls, surf simulators, and Broadway-style shows. Celebrity Cruises serves the premium segment with modern luxury ships and culinary-focused itineraries, while Azamara specializes in destination-immersive voyages. In 2020, the company further broadened its portfolio by completing the acquisition of Silversea Cruises, adding ultra-luxury small-ship experiences to its offerings.
Royal Caribbean Cruises operates itineraries in more than 300 destinations across six continents, with a strong presence in the Caribbean, Mediterranean, Northern Europe, Alaska, Asia, Australia and the South Pacific. The company’s strategic homeports span North America, Europe and Asia, enabling a diversified geographic footprint. Its fleet includes ships powered by a range of propulsion systems, and the company is actively investing in liquefied natural gas (LNG) technology, shore-power connections and other sustainability initiatives aimed at reducing environmental impact.
Leadership at Royal Caribbean Cruises is committed to innovation and growth. Jason Liberty, who assumed the role of President and Chief Executive Officer in 2023, oversees a management team responsible for operations, ship construction, guest experience and strategic planning. The company’s board provides governance and guidance on long-term objectives, including fleet optimization, guest satisfaction and environmental stewardship. With a focus on delivering memorable vacation experiences and pursuing sustainable practices, Royal Caribbean Cruises continues to expand its global footprint and enhance value for shareholders and guests alike.
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