Salesforce Inc. $CRM Stock: Beaumont Financial Advisors LLC Cuts Position

Key Points

• Beaumont Financial Advisors cut its Salesforce position by 95.5% in the third quarter, selling 26,823 shares and retaining 1,255 shares valued at approximately $288,000. Institutional investors and hedge funds still own 80.43% of the company.
• Analyst sentiment remains broadly positive despite mixed opinions, with a consensus rating of “Moderate Buy” and an average price target of $278.98. Ratings include 32 Buys, 13 Holds, three Strong Buys and three Sells.
• Salesforce reported quarterly EPS of $5.90, well above the $3.27 consensus estimate, while revenue rose 10.8% year over year to $11.35 billion. Insider activity was mixed, with one director selling shares and another purchasing nearly $1 million worth.

Beaumont Financial Advisors LLC lessened its position in Salesforce Inc. (NYSE:CRM - Free Report) by 95.5% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 1,255 shares of the CRM provider's stock after selling 26,823 shares during the quarter. Beaumont Financial Advisors LLC's holdings in Salesforce were worth $288,000 at the end of the most recent reporting period.

Other hedge funds have also recently bought and sold shares of the company. Thor Investment Management Inc. OH ADV increased its holdings in Salesforce by 0.7% during the 3rd quarter. Thor Investment Management Inc. OH ADV now owns 6,422 shares of the CRM provider's stock worth $1,474,000 after purchasing an additional 45 shares during the period. Crumly & Associates Inc. raised its position in Salesforce by 1.5% in the 3rd quarter. Crumly & Associates Inc. now owns 3,396 shares of the CRM provider's stock valued at $780,000 after purchasing an additional 50 shares in the last quarter. HBW Advisory Services LLC raised its position in Salesforce by 0.4% in the 1st quarter. HBW Advisory Services LLC now owns 13,098 shares of the CRM provider's stock valued at $2,445,000 after purchasing an additional 57 shares in the last quarter. Paragon Capital Management Inc. boosted its stake in shares of Salesforce by 1.0% in the 3rd quarter. Paragon Capital Management Inc. now owns 5,714 shares of the CRM provider's stock valued at $1,312,000 after buying an additional 57 shares during the period. Finally, Onyx Bridge Wealth Group LLC boosted its stake in shares of Salesforce by 3.6% in the 3rd quarter. Onyx Bridge Wealth Group LLC now owns 1,632 shares of the CRM provider's stock valued at $375,000 after buying an additional 57 shares during the period. Institutional investors and hedge funds own 80.43% of the company's stock.

Wall Street Analyst Weigh In

A number of research firms recently weighed in on CRM. Stifel Nicolaus upped their target price on shares of Salesforce from $275.00 to $300.00 and gave the stock a "buy" rating in a research note on Thursday, September 17th. Wells Fargo & Company downgraded shares of Salesforce from a "buy" rating to a "strong sell" rating in a research note on Monday, October 12th. Citizens Jmp reiterated a "market outperform" rating and issued a $315.00 price target on shares of Salesforce in a research note on Friday, September 18th. Jefferies Financial Group reiterated a "buy" rating on shares of Salesforce in a report on Tuesday. Finally, JPMorgan Chase & Co. increased their price objective on shares of Salesforce from $250.00 to $265.00 and gave the company an "overweight" rating in a research report on Thursday, August 27th. Three research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, thirteen have given a Hold rating and three have issued a Sell rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and an average target price of $278.98.

Insider Activity

In other news, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the sale, the director owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director David Blair Kirk bought 4,176 shares of the business's stock in a transaction dated Friday, September 18th. The shares were purchased at an average price of $239.33 per share, for a total transaction of $999,442.08. Following the transaction, the director directly owned 18,748 shares of the company's stock, valued at approximately $4,486,958.84. This represents a 28.66% increase in their position. The disclosure for this purchase is available in the SEC filing. Company insiders own 3.50% of the company's stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s AI products are reportedly growing at triple-digit rates, while its Agentforce platform and more than $14 billion in annual free cash flow could support profitable expansion. The company’s valuation may look attractive if AI adoption accelerates. Salesforce Is Betting Big on AI. The Payoff Could Be Bigger Than Investors Expect
• Positive Sentiment: Cantor Fitzgerald reaffirmed an “Overweight” rating, indicating continued confidence in Salesforce’s growth outlook and AI transition. Salesforce Stock Rating Reaffirmed as Overweight
• Positive Sentiment: The $5.66 billion Braze purchase could expand Salesforce’s customer-engagement capabilities and strengthen its push from AI defense toward a broader autonomous-agent strategy. Salesforce’s $5.6B Braze Buyout
• Neutral Sentiment: Investor comparisons with Adobe, Arista Networks and Snowflake highlight Salesforce’s CRM leadership, focus on profitable growth and AI-agent pivot, but do not represent new company-specific developments. Salesforce vs. Snowflake
• Negative Sentiment: Investors may be concerned that the Braze acquisition’s $5.66 billion price will increase integration risk and pressure near-term returns. Questions about contracts, pricing and customer impact could temper enthusiasm for the deal. Salesforce to Buy Braze for $5.66B

Salesforce Stock Performance

Shares of Salesforce stock opened at $248.79 on Friday. The firm has a market capitalization of $204.76 billion, a P/E ratio of 22.68, a P/E/G ratio of 1.13 and a beta of 1.26. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02. The firm's 50 day moving average is $236.30 and its two-hundred day moving average is $196.88.

Salesforce (NYSE:CRM - Get Free Report) last issued its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.27 by $2.63. The business had revenue of $11.35 billion during the quarter, compared to analysts' expectations of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company's revenue for the quarter was up 10.8% on a year-over-year basis. During the same quarter in the prior year, the business posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts forecast that Salesforce Inc. will post 12.82 EPS for the current fiscal year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were paid a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.7%. The ex-dividend date was Thursday, September 17th. Salesforce's dividend payout ratio is currently 16.04%.

Salesforce Profile

Salesforce, Inc NYSE: CRM is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company's products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.

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