Salesforce Inc. $CRM Stock Holdings Lowered by Bokf Na

Key Points

• Bokf Na reduced its Salesforce stake by 7.5% in the third quarter, selling 3,477 shares and retaining 42,818 shares valued at approximately $9.83 million. Institutional investors collectively own 80.43% of Salesforce.
• Analysts remain broadly positive, with Salesforce receiving a consensus “Moderate Buy” rating and an average price target of $278.98; several firms raised targets or upgraded the stock to “Buy.”
• Salesforce reported quarterly earnings of $5.90 per share, well above the $3.27 consensus estimate, while revenue rose 10.8% year over year to $11.35 billion. The company also declared a quarterly dividend of $0.44 per share, equivalent to a 0.8% annual yield.

Bokf Na lowered its stake in shares of Salesforce Inc. (NYSE:CRM - Free Report) by 7.5% during the 3rd quarter, according to the company in its most recent filing with the SEC. The fund owned 42,818 shares of the CRM provider's stock after selling 3,477 shares during the quarter. Bokf Na's holdings in Salesforce were worth $9,830,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors also recently bought and sold shares of CRM. Redmond Asset Management LLC grew its stake in shares of Salesforce by 6.1% during the third quarter. Redmond Asset Management LLC now owns 5,498 shares of the CRM provider's stock valued at $1,262,000 after buying an additional 315 shares during the last quarter. LaFleur & Godfrey LLC lifted its stake in shares of Salesforce by 10.5% during the 3rd quarter. LaFleur & Godfrey LLC now owns 50,613 shares of the CRM provider's stock worth $11,619,000 after acquiring an additional 4,810 shares during the last quarter. North Dakota State Investment Board lifted its stake in shares of Salesforce by 3.9% during the 3rd quarter. North Dakota State Investment Board now owns 24,346 shares of the CRM provider's stock worth $5,589,000 after acquiring an additional 910 shares during the last quarter. Lynx Investment Advisory bought a new stake in shares of Salesforce during the 3rd quarter worth approximately $240,000. Finally, BLB&B Advisors LLC boosted its holdings in Salesforce by 2.5% during the 3rd quarter. BLB&B Advisors LLC now owns 82,840 shares of the CRM provider's stock valued at $19,018,000 after acquiring an additional 2,030 shares during the period. Hedge funds and other institutional investors own 80.43% of the company's stock.

Insiders Place Their Bets

In other news, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. The trade was a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director David Blair Kirk acquired 4,176 shares of the company's stock in a transaction dated Friday, September 18th. The shares were bought at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the acquisition, the director directly owned 18,748 shares of the company's stock, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Company insiders own 3.50% of the company's stock.

Analyst Ratings Changes

CRM has been the topic of several research analyst reports. Argus upped their price objective on Salesforce from $290.00 to $300.00 and gave the company a "buy" rating in a research report on Monday, August 31st. Needham & Company LLC reiterated a "buy" rating on shares of Salesforce in a research report on Thursday, September 17th. The Goldman Sachs Group reissued a "buy" rating on shares of Salesforce in a research note on Thursday, August 27th. BTIG Research restated a "buy" rating and issued a $300.00 price target on shares of Salesforce in a report on Wednesday, September 2nd. Finally, Bank of America upgraded shares of Salesforce from an "underperform" rating to a "buy" rating and upped their price target for the stock from $160.00 to $285.00 in a report on Monday, October 12th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have issued a Buy rating, thirteen have given a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the company has an average rating of "Moderate Buy" and a consensus target price of $278.98.

Salesforce Stock Down 4.6%

NYSE:CRM opened at $231.06 on Friday. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11. The stock has a market capitalization of $190.16 billion, a P/E ratio of 21.06, a P/E/G ratio of 1.10 and a beta of 1.26. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The company's 50-day simple moving average is $238.48 and its 200-day simple moving average is $199.04.

Salesforce (NYSE:CRM - Get Free Report) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, topping the consensus estimate of $3.27 by $2.63. The firm had revenue of $11.35 billion during the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. Salesforce's revenue was up 10.8% on a year-over-year basis. During the same quarter in the previous year, the business posted $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, equities analysts anticipate that Salesforce Inc. will post 12.82 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were issued a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.8%. Salesforce's dividend payout ratio (DPR) is currently 16.04%.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: AI monetization could improve. Salesforce plans to introduce usage-based pricing for AI-agent calls in November, potentially creating a new revenue stream beyond seat-based subscriptions. Its Agent Fabric upgrades are also designed to improve testing, evaluation and cost controls for customers. Salesforce Brings In Usage Based AI Billing With New Agent Fabric Controls
• Positive Sentiment: Salesforce’s growth and cash generation remain investor positives. The company generated $14.4 billion in free cash flow during fiscal 2026, grew revenue about 11% in its latest quarter, and continues to integrate autonomous AI agents into its CRM platform. Salesforce vs. Datadog
• Positive Sentiment: Third-party adoption supports the AI ecosystem. Navatar is adding Claude-powered recommendations and workflow actions to its private-equity and M&A software built on Salesforce, highlighting expanding use cases for AI on the platform. Navatar Brings Claude-Powered Recommendations and Actions to CRM
• Neutral Sentiment: Valuation estimates received a modest lift. Updated views on Salesforce’s AI opportunity and its Braze relationship raised fair-value estimates, but the limited increase was not enough to overcome broader sector concerns. Salesforce Stock Sees Modest Fair Value Lift
• Negative Sentiment: Enterprise-software sentiment deteriorated. ServiceNow’s sharp decline after providing a slower contracted-revenue outlook, along with weakness in Fortinet and other software stocks, triggered sympathy selling in Salesforce and raised concerns about sector-wide growth durability. ServiceNow Tumbles as Slower Contract Growth Pressures Software Stocks

About Salesforce

Salesforce, Inc NYSE: CRM is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company's products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.

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