Sentinel Trust Co. LBA Acquires 2,150 Shares of Amazon.com, Inc. $AMZN

Key Points

• Sentinel Trust Co. LBA boosted its Amazon stake by 44.4% in the fourth quarter, buying 2,150 additional shares and bringing its total holding to 6,988 shares worth about $1.61 million.
• Amazon continues to draw bullish analyst sentiment, with several firms raising price targets and the stock carrying a consensus “Moderate Buy” rating and average target of $312.67.
• Recent Amazon earnings were strong, with Q1 EPS of $2.78 and revenue of $181.52 billion, both ahead of estimates, while the company also remains in focus for AI/cloud growth and some headline risk from insider selling and a proposed lawsuit.

Sentinel Trust Co. LBA increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN - Free Report) by 44.4% during the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund owned 6,988 shares of the e-commerce giant's stock after purchasing an additional 2,150 shares during the period. Sentinel Trust Co. LBA's holdings in Amazon.com were worth $1,613,000 at the end of the most recent quarter.

Several other large investors also recently bought and sold shares of AMZN. Fairway Wealth LLC increased its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant's stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new stake in Amazon.com in the third quarter worth $27,000. Bridge Generations Wealth Management LLC increased its position in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant's stock worth $53,000 after purchasing an additional 233 shares during the last quarter. Cooksen Wealth LLC increased its position in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant's stock worth $54,000 after purchasing an additional 47 shares during the last quarter. Finally, Harbor Investment Advisory LLC increased its position in Amazon.com by 2.4% in the fourth quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant's stock worth $71,000 after purchasing an additional 7,329 shares during the last quarter. Institutional investors own 72.20% of the company's stock.

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 10,649 shares of the business's stock in a transaction on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company's stock, valued at approximately $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Douglas J. Herrington sold 27,500 shares of the business's stock in a transaction on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the sale, the chief executive officer directly owned 471,361 shares of the company's stock, valued at $129,624,275. This represents a 5.51% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 185,809 shares of company stock valued at $45,132,239 over the last ninety days. Company insiders own 8.90% of the company's stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Arete Research raised its price target on Amazon and reiterated a Buy rating, signaling continued upside expectations from current levels.
• Positive Sentiment: Amazon was highlighted as IBD’s Stock of the Day and a “Franchise Pick,” with investors focused on its approach toward the $3 trillion market-cap milestone.
• Positive Sentiment: Coverage around AWS emphasized strong AI demand, custom chip adoption, and Amazon’s growing role in the cloud AI boom, which may support revenue growth and sentiment.
• Positive Sentiment: News that Delta Air Lines defended Amazon’s Leo satellite broadband deal helped validate Amazon’s broader technology and connectivity ambitions.
• Neutral Sentiment: Several major hedge fund and billionaire portfolio updates showed mixed positioning in AMZN, with some managers adding and others trimming shares; this is more of a sentiment read than a direct fundamental catalyst.
• Neutral Sentiment: Amazon’s new Alexa+ feature that can generate podcast episodes adds to its consumer AI story, but the immediate financial impact appears limited.
• Negative Sentiment: Amazon is also facing a proposed class-action lawsuit over alleged tariff-related refund practices, which could add legal overhang and headline risk.

Analyst Upgrades and Downgrades

A number of research firms have weighed in on AMZN. Royal Bank Of Canada set a $320.00 price objective on shares of Amazon.com and gave the company an "outperform" rating in a research report on Thursday, April 30th. Maxim Group boosted their price objective on shares of Amazon.com from $290.00 to $315.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. DA Davidson boosted their price objective on shares of Amazon.com from $175.00 to $250.00 and gave the company a "neutral" rating in a research report on Thursday, April 30th. President Capital cut their price objective on shares of Amazon.com from $320.00 to $296.00 and set a "buy" rating on the stock in a research report on Tuesday, February 10th. Finally, Canaccord Genuity Group boosted their price objective on shares of Amazon.com from $300.00 to $330.00 and gave the company a "buy" rating in a research report on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average price target of $312.67.

Amazon.com Stock Up 0.3%

Shares of AMZN opened at $264.86 on Tuesday. The firm has a market capitalization of $2.85 trillion, a P/E ratio of 31.68, a P/E/G ratio of 1.98 and a beta of 1.46. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56. The company has a current ratio of 1.18, a quick ratio of 1.01 and a debt-to-equity ratio of 0.27. The firm has a fifty day moving average price of $235.39 and a 200-day moving average price of $230.94.

Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.63 by $1.15. The firm had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business's revenue was up 16.6% on a year-over-year basis. During the same period in the previous year, the firm earned $1.59 earnings per share. Equities research analysts expect that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon's online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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