Synchrony Financial $SYF Stock: Crossmark Global Holdings Inc. Lowers Stake

Key Points

• Crossmark Global Holdings cut its Synchrony Financial stake by 14.4% in the third quarter, selling 15,694 shares and retaining 93,166 shares valued at $6.6 million.
• Institutional ownership remains high at 96.48%, with several other investors increasing their positions during the quarter.
• Synchrony reported third-quarter EPS of $2.68, beating estimates of $2.42. Analysts maintain a “Moderate Buy” consensus with an average price target of $87.83, while the company declared a quarterly dividend of $0.34 per share.

Crossmark Global Holdings Inc. reduced its stake in shares of Synchrony Financial (NYSE:SYF - Free Report) by 14.4% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 93,166 shares of the financial services provider's stock after selling 15,694 shares during the quarter. Crossmark Global Holdings Inc.'s holdings in Synchrony Financial were worth $6,612,000 at the end of the most recent quarter.

Several other large investors have also recently added to or reduced their stakes in SYF. Sowell Financial Services LLC boosted its holdings in shares of Synchrony Financial by 6.7% during the third quarter. Sowell Financial Services LLC now owns 10,668 shares of the financial services provider's stock valued at $757,000 after acquiring an additional 670 shares during the period. Pinnacle Associates Ltd. grew its position in shares of Synchrony Financial by 17.5% during the third quarter. Pinnacle Associates Ltd. now owns 6,319 shares of the financial services provider's stock worth $448,000 after acquiring an additional 942 shares during the last quarter. Robeco Institutional Asset Management B.V. grew its position in shares of Synchrony Financial by 9.2% during the third quarter. Robeco Institutional Asset Management B.V. now owns 3,090,218 shares of the financial services provider's stock worth $219,313,000 after acquiring an additional 260,293 shares during the last quarter. 55 North Private Wealth LLC bought a new position in shares of Synchrony Financial during the third quarter worth about $228,000. Finally, CWA Asset Management Group LLC increased its holdings in shares of Synchrony Financial by 8.4% in the 3rd quarter. CWA Asset Management Group LLC now owns 108,588 shares of the financial services provider's stock worth $7,706,000 after acquiring an additional 8,395 shares during the period. 96.48% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several analysts recently weighed in on the stock. Morgan Stanley cut their price objective on shares of Synchrony Financial from $84.00 to $83.00 and set an "equal weight" rating on the stock in a research report on Monday, October 12th. Wells Fargo & Company decreased their target price on shares of Synchrony Financial from $95.00 to $88.00 and set an "overweight" rating for the company in a research report on Wednesday, July 22nd. JPMorgan Chase & Co. upped their target price on shares of Synchrony Financial from $74.00 to $77.00 and gave the stock a "neutral" rating in a research report on Wednesday. Robert W. Baird raised their price target on shares of Synchrony Financial from $86.00 to $90.00 and gave the company an "outperform" rating in a research note on Wednesday, July 22nd. Finally, Royal Bank Of Canada reaffirmed a "sector perform" rating on shares of Synchrony Financial in a report on Tuesday. Ten equities research analysts have rated the stock with a Buy rating and nine have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Synchrony Financial presently has a consensus rating of "Moderate Buy" and an average price target of $87.83.

Key Synchrony Financial News

Here are the key news stories impacting Synchrony Financial this week:

• Positive Sentiment: Zacks upgraded Synchrony to Rank #2 (Buy), citing improving earnings prospects and estimate revisions. The upgrade may support near-term investor interest. Synchrony upgraded to Buy
• Positive Sentiment: Synchrony raised its FY 2026 EPS guidance to $9.50, above the $9.44 analyst consensus, reinforcing the view that earnings could remain resilient.
• Positive Sentiment: Barclays raised its price target to $94 from $93 and maintained an Overweight rating. The target implies substantial upside and reflects confidence following the company’s third-quarter results.
• Positive Sentiment: CareCredit launched CareCredit Pay Later, an installment-loan option offered alongside its revolving credit card. The product could broaden consumer payment choices, support healthcare-provider adoption and strengthen Synchrony’s digital strategy. CareCredit Pay Later launch
• Positive Sentiment: Third-quarter results included EPS of $2.68, ahead of the $2.42 consensus estimate, while commentary highlighted consumer strength and digital growth opportunities.
• Neutral Sentiment: JPMorgan raised its price target to $77 from $74 but kept a Neutral rating, indicating modest valuation upside without a strong bullish recommendation.
• Neutral Sentiment: Analyst views remain mixed, and value-focused comparisons with other financial-services stocks may limit conviction despite Synchrony’s low valuation metrics.
• Negative Sentiment: Evercore downgraded Synchrony from Outperform to In Line with a $78 target, citing higher interest rates and macroeconomic volatility. Those factors could pressure funding costs, credit quality and consumer borrowing demand.

Synchrony Financial Trading Up 1.3%

NYSE:SYF opened at $75.10 on Friday. Synchrony Financial has a 1 year low of $63.08 and a 1 year high of $88.77. The stock has a market cap of $24.44 billion, a price-to-earnings ratio of 7.62, a PEG ratio of 0.85 and a beta of 1.35. The business has a fifty day moving average of $75.57 and a 200-day moving average of $74.72. The company has a debt-to-equity ratio of 1.15, a quick ratio of 1.22 and a current ratio of 1.23.

Synchrony Financial (NYSE:SYF - Get Free Report) last issued its quarterly earnings results on Tuesday, October 20th. The financial services provider reported $2.68 EPS for the quarter, beating analysts' consensus estimates of $2.42 by $0.26. Synchrony Financial had a return on equity of 22.26% and a net margin of 14.59%. The company had revenue of $3.82 billion for the quarter, compared to analyst estimates of $3.81 billion. During the same period last year, the company earned $2.86 earnings per share. Equities analysts predict that Synchrony Financial will post 9.50 earnings per share for the current year.

Synchrony Financial Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Monday, November 16th. Investors of record on Thursday, November 5th will be given a $0.34 dividend. This represents a $1.36 dividend on an annualized basis and a yield of 1.8%. The ex-dividend date is Thursday, November 5th. Synchrony Financial's dividend payout ratio is currently 13.93%.

About Synchrony Financial

Synchrony Financial NYSE: SYF is a consumer financial services company that provides private-label credit cards, co-branded credit cards and promotional financing programs. Its financing products are offered through retailers, manufacturers, healthcare providers and other businesses, helping consumers pay for purchases over time.

The company serves a range of industries, including digital commerce, home improvement, furniture, automotive, healthcare, jewelry, apparel, electronics and specialty retail.

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